http://publishing2.com/2006/01/27/why-google-needs-rich-media/ The (r)Eevolution of Media Tue, 22 Jun 2010 09:23:32 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://publishing2.com/2006/01/27/why-google-needs-rich-media/comment-page-1/#comment-700 Publishing 2.0 » The Short-Term Value of Google Advertising Thu, 16 Feb 2006 09:52:54 +0000 http://publishing2.com/2006/01/27/why-google-needs-rich-media/#comment-700 [...] I’ve made the case before that traditional brand advertising will weather the storm of search marketing and other non-traditional forms of advertising (e.g. word of mouth), and that Google will ultimately need to get into the brand advertising business. [...] [...] I’ve made the case before that traditional brand advertising will weather the storm of search marketing and other non-traditional forms of advertising (e.g. word of mouth), and that Google will ultimately need to get into the brand advertising business. [...]

]]> http://publishing2.com/2006/01/27/why-google-needs-rich-media/comment-page-1/#comment-469 はてなブックマーク - umedamochioのブックマーク / Google Mon, 06 Feb 2006 16:16:05 +0000 http://publishing2.com/2006/01/27/why-google-needs-rich-media/#comment-469 <!--%kramer-ref-pre%-->[...] Publishing 2.0 ? Why Google Needs Rich Media [...]<!--%kramer-ref-post%--> [...] Publishing 2.0 ? Why Google Needs Rich Media [...]

]]> http://publishing2.com/2006/01/27/why-google-needs-rich-media/comment-page-1/#comment-374 Almost Girl » Blog Archive » State of The Fashion Union: Countdown To Fashion Week 5.2 Branding, Ads, and Direct Response Tue, 31 Jan 2006 22:17:26 +0000 http://publishing2.com/2006/01/27/why-google-needs-rich-media/#comment-374 [...] But as much as I want to believe that fashion and new media can and should work together to further the way we experience fashion, the way ads function on google now does not seem a functional advertising platform for future new media fashion content that Omiru sees emerging. Publishing 2.0 believes that google needs rich media in the future and has furthermore discussed the importance of visual marketing and the aesthetic appeal of old school ad campaigns over new viral marketing strategies especially given that viral marketing assumes marketers are willing to give up their control. [...] [...] But as much as I want to believe that fashion and new media can and should work together to further the way we experience fashion, the way ads function on google now does not seem a functional advertising platform for future new media fashion content that Omiru sees emerging. Publishing 2.0 believes that google needs rich media in the future and has furthermore discussed the importance of visual marketing and the aesthetic appeal of old school ad campaigns over new viral marketing strategies especially given that viral marketing assumes marketers are willing to give up their control. [...]

]]> http://publishing2.com/2006/01/27/why-google-needs-rich-media/comment-page-1/#comment-1622 The Rights Marketing Company » Brands and Advertising Thu, 01 Jan 1970 00:00:00 +0000 http://publishing2.com/2006/01/27/why-google-needs-rich-media/#comment-1622 <!--%kramer-pre%--> Goodsummary from the excellent Publishing 2.0 blog: The news that Google is testing rich media supports the view that traditional brand advertising is not about to go away. Having wrung every penny from smaller advertisers with more transactional businesses —<!--%kramer-post%--> Goodsummary from the excellent Publishing 2.0 blog: The news that Google is testing rich media supports the view that traditional brand advertising is not about to go away. Having wrung every penny from smaller advertisers with more transactional businesses —

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