http://publishing2.com/2006/02/22/is-search-advertising-reaching-a-plateau/ The (r)Eevolution of Media Thu, 21 Jan 2010 00:58:31 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://publishing2.com/2006/02/22/is-search-advertising-reaching-a-plateau/comment-page-1/#comment-1712 View topic - MSN AdCenter: Preview Today, Flat Tomorrow :: WebProWorld Fri, 24 Mar 2006 10:15:54 +0000 http://publishing2.com/2006/02/22/is-search-advertising-reaching-a-plateau/#comment-1712 <!--%kramer-ref-pre%-->[...] If you are curious about how ads from the forthcoming adCenter service will look after it replaces Overture this summer, a testing site lets visitors glimpse the future according to adCenter. What it doesn't show: the prospect of a leveled-off online ad marketplace. To be honest, it doesn't look any different from what one sees today at MSN Search. A query for "DVD player" on the adCenter test page and the main MSN Search site returns the same top organic link, three links in the Sponsored Links box atop the MSN Shopping links, and five paid-search ads at the right of the results. The sponsors and ads on each page are different. Mousing over an ad link in MSN Search shows how it routes through Yahoo's Overture business. Do the same action on the MSN adCenter search page, and the link goes to MSN. Barry Schwartz revealed the trick to seeing the new adCenter results. But is MSN entering the online advertising business too late to really capitalize on that market? Publishing 2.0 blogger Scott Karp offered the considered opinion that search advertising may have reached a plateau, based on the collected reports of several publications on keyword costs and marketing initiatives: [...]<!--%kramer-ref-post%--> [...] If you are curious about how ads from the forthcoming adCenter service will look after it replaces Overture this summer, a testing site lets visitors glimpse the future according to adCenter. What it doesn’t show: the prospect of a leveled-off online ad marketplace. To be honest, it doesn’t look any different from what one sees today at MSN Search. A query for “DVD player” on the adCenter test page and the main MSN Search site returns the same top organic link, three links in the Sponsored Links box atop the MSN Shopping links, and five paid-search ads at the right of the results. The sponsors and ads on each page are different. Mousing over an ad link in MSN Search shows how it routes through Yahoo’s Overture business. Do the same action on the MSN adCenter search page, and the link goes to MSN. Barry Schwartz revealed the trick to seeing the new adCenter results. But is MSN entering the online advertising business too late to really capitalize on that market? Publishing 2.0 blogger Scott Karp offered the considered opinion that search advertising may have reached a plateau, based on the collected reports of several publications on keyword costs and marketing initiatives: [...]

]]> http://publishing2.com/2006/02/22/is-search-advertising-reaching-a-plateau/comment-page-1/#comment-1291 Publishing 2.0 » The Coming Search Advertising Crash Thu, 09 Mar 2006 17:26:19 +0000 http://publishing2.com/2006/02/22/is-search-advertising-reaching-a-plateau/#comment-1291 [...] Is Google Like a #1 Band on the Decline? Is Search Advertising Reaching a Plateau? NO LUV 4 GOOGLE The Short-Term Value of Google Advertising [...] [...] Is Google Like a #1 Band on the Decline? Is Search Advertising Reaching a Plateau? NO LUV 4 GOOGLE The Short-Term Value of Google Advertising [...]

]]> http://publishing2.com/2006/02/22/is-search-advertising-reaching-a-plateau/comment-page-1/#comment-827 MSN AdCenter Preview Today Flat Tomorrow Wed, 22 Feb 2006 22:26:26 +0000 http://publishing2.com/2006/02/22/is-search-advertising-reaching-a-plateau/#comment-827 <!--%kramer-ref-pre%-->[...] If you are curious about how ads from the forthcoming adCenter service will look after it replaces Overture this summer, a testing site lets visitors glimpse the future according to adCenter. What it doesn't show: the prospect of a leveled-off online ad marketplace. To be honest, it doesn't look any different from what one sees today at MSN Search. A query for "DVD player" on the adCenter test page and the main MSN Search site returns the same top organic link, three links in the Sponsored Links box atop the MSN Shopping links, and five paid-search ads at the right of the results. The sponsors and ads on each page are different. Mousing over an ad link in MSN Search shows how it routes through Yahoo's Overture business. Do the same action on the MSN adCenter search page, and the link goes to MSN. Barry Schwartz revealed the trick to seeing the new adCenter results. But is MSN entering the online advertising business too late to really capitalize on that market? Publishing 2.0 blogger Scott Karp offered the considered opinion that search advertising may have reached a plateau, based on the collected reports of several publications on keyword costs and marketing initiatives: I don't think there's evidence that search advertising is about to decline, but the growth spurt may be coming to and end. With ad dollars still pouring into digital media, the flattening of search ad spending suggests that the growth of display advertising could represent a trend, as marketers try to balance long-term brand building with short-term sales efforts. [...]<!--%kramer-ref-post%--> [...] If you are curious about how ads from the forthcoming adCenter service will look after it replaces Overture this summer, a testing site lets visitors glimpse the future according to adCenter. What it doesn’t show: the prospect of a leveled-off online ad marketplace. To be honest, it doesn’t look any different from what one sees today at MSN Search. A query for “DVD player” on the adCenter test page and the main MSN Search site returns the same top organic link, three links in the Sponsored Links box atop the MSN Shopping links, and five paid-search ads at the right of the results. The sponsors and ads on each page are different. Mousing over an ad link in MSN Search shows how it routes through Yahoo’s Overture business. Do the same action on the MSN adCenter search page, and the link goes to MSN. Barry Schwartz revealed the trick to seeing the new adCenter results. But is MSN entering the online advertising business too late to really capitalize on that market? Publishing 2.0 blogger Scott Karp offered the considered opinion that search advertising may have reached a plateau, based on the collected reports of several publications on keyword costs and marketing initiatives: I don’t think there’s evidence that search advertising is about to decline, but the growth spurt may be coming to and end. With ad dollars still pouring into digital media, the flattening of search ad spending suggests that the growth of display advertising could represent a trend, as marketers try to balance long-term brand building with short-term sales efforts. [...]

]]> http://publishing2.com/2006/02/22/is-search-advertising-reaching-a-plateau/comment-page-1/#comment-839 michael's blog | Michael Hiemstra Thu, 01 Jan 1970 00:00:00 +0000 http://publishing2.com/2006/02/22/is-search-advertising-reaching-a-plateau/#comment-839 <!--%kramer-pre%-->OPML File Oh, my Press Releases Getting Interactive The '15-Second Pitch' But enough about you Exploding advertising <a class="cosmoslinks" href="http://publishing2.com/2006/02/22/is-search-advertising-reaching-a-plateau/">Is Search Advertising Reaching a Plateau?</a> Bismarck's newspaper vs. Brightcove's online video. It's no contest Craiglist's founder: no substitute for professional journalism<!--%kramer-post%--> OPML File Oh, my Press Releases Getting Interactive The ‘15-Second Pitch’ But enough about you Exploding advertising Is Search Advertising Reaching a Plateau? Bismarck’s newspaper vs. Brightcove’s online video. It’s no contest Craiglist’s founder: no substitute for professional journalism

]]> http://publishing2.com/2006/02/22/is-search-advertising-reaching-a-plateau/comment-page-1/#comment-11880 Yahoo! 360° - Mingles Blog Thu, 01 Jan 1970 00:00:00 +0000 http://publishing2.com/2006/02/22/is-search-advertising-reaching-a-plateau/#comment-11880 <!--%kramer-pre%--> Technorati Profile <!--%kramer-post%--> Technorati Profile

]]> http://publishing2.com/2006/02/22/is-search-advertising-reaching-a-plateau/comment-page-1/#comment-12036 Thinkin', Drinkin' and Linkin' Thu, 01 Jan 1970 00:00:00 +0000 http://publishing2.com/2006/02/22/is-search-advertising-reaching-a-plateau/#comment-12036 <!--%kramer-pre%-->Dependency Injection with SiteMesh Developing a project site with Maven 2.0 JSP Taglibrary for GoogleMaps Google Maps API Basic Tutorial A (Re)-Introduction to JavaScript phpBB Yahoo! Maps AJAX API - Getting Started Guide QuickToons Publishing 2.0 » Is Search Advertising Reaching a Plateau? Tutorials: SiteMesh, JSF, AJAX+Struts, Wicket, iBATIS Technorati Tags: ajax, google, java, maps, php, blog analytics, sitemesh, yahoo<!--%kramer-post%--> Dependency Injection with SiteMesh Developing a project site with Maven 2.0 JSP Taglibrary for GoogleMaps Google Maps API Basic Tutorial A (Re)-Introduction to JavaScript phpBB Yahoo! Maps AJAX API – Getting Started Guide QuickToons Publishing 2.0 » Is Search Advertising Reaching a Plateau? Tutorials: SiteMesh, JSF, AJAX+Struts, Wicket, iBATIS Technorati Tags: ajax, google, java, maps, php, blog analytics, sitemesh, yahoo

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