Comments on: Postcards from the Edgeio http://publishing2.com/2006/03/01/postcards-from-the-edgeio/ The (r)Eevolution of Media Tue, 22 Jun 2010 09:23:32 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Trevor http://publishing2.com/2006/03/01/postcards-from-the-edgeio/comment-page-1/#comment-1350 Trevor Fri, 10 Mar 2006 16:10:25 +0000 http://publishing2.com/2006/03/01/postcards-from-the-edgeio/#comment-1350 Of course you need to start with the geeks first. This is technology for geeks. So was Skype. So was ICQ. So was the whole damn Internet. It's just a tagline, easy to change when (and if) RSS ever goes anywhere. Mainstream adoption will come when someone buys them and inserts edgeio into a product that makes it invisible to the masses. None of this will matter. I agree though, that it is a stupid tagline. But really, what difference does a tagline make. You'd think 'just for the taste of it', or 'like a rock' sounded stupid too if you hadn't heard it a kerbillion times. My .02 Of course you need to start with the geeks first. This is technology for geeks. So was Skype. So was ICQ. So was the whole damn Internet. It’s just a tagline, easy to change when (and if) RSS ever goes anywhere.

Mainstream adoption will come when someone buys them and inserts edgeio into a product that makes it invisible to the masses. None of this will matter.

I agree though, that it is a stupid tagline. But really, what difference does a tagline make. You’d think ‘just for the taste of it’, or ‘like a rock’ sounded stupid too if you hadn’t heard it a kerbillion times.

My .02

]]> By: Scott Karp http://publishing2.com/2006/03/01/postcards-from-the-edgeio/comment-page-1/#comment-1023 Scott Karp Wed, 01 Mar 2006 18:28:56 +0000 http://publishing2.com/2006/03/01/postcards-from-the-edgeio/#comment-1023 Ted, I think tapping into geeks first is a great strategy, but if your ultimate goal is mainstream success then it makes no sense to brand the geek appeal. Of course, if your goal is to flip... Ted, I think tapping into geeks first is a great strategy, but if your ultimate goal is mainstream success then it makes no sense to brand the geek appeal. Of course, if your goal is to flip…

]]> By: Ted http://publishing2.com/2006/03/01/postcards-from-the-edgeio/comment-page-1/#comment-1021 Ted Wed, 01 Mar 2006 18:17:23 +0000 http://publishing2.com/2006/03/01/postcards-from-the-edgeio/#comment-1021 In their defence, they have a plan which is to get geeks involved first, then expand to the general populace. Not sure how that would affect the tagline or description-- but it's not a bad way to get started for the simple reason that a site like this will die if it doesn't have listings when people go there. By tapping into geeks first, they can ensure that 6 months from now, when they start marketing to mainstream users, there will actually be stuff up there. I wonder what your reaction are to their competitor, blogbuy? <a href="http://www.blogbuy.com" rel="nofollow">blogbuy</a> In their defence, they have a plan which is to get geeks involved first, then expand to the general populace. Not sure how that would affect the tagline or description– but it’s not a bad way to get started for the simple reason that a site like this will die if it doesn’t have listings when people go there. By tapping into geeks first, they can ensure that 6 months from now, when they start marketing to mainstream users, there will actually be stuff up there.

I wonder what your reaction are to their competitor, blogbuy? blogbuy

]]> By: A L E A http://publishing2.com/2006/03/01/postcards-from-the-edgeio/comment-page-1/#comment-1049 A L E A Thu, 01 Jan 1970 00:00:00 +0000 http://publishing2.com/2006/03/01/postcards-from-the-edgeio/#comment-1049 <!--%kramer-pre%-->new Geeks for Non-Geeks movement got me thinking about the evolving definition of a “geek.” The following is just a first draft, [...] read more <a class="cosmoslinks" href="http://publishing2.com/2006/03/01/postcards-from-the-edgeio/">Postcards from the Edgeio</a> I went to check out Edgeio, and the first thing that jumped out at me is what may be the dumbest tagline ever —<!--%kramer-post%--> new Geeks for Non-Geeks movement got me thinking about the evolving definition of a “geek.” The following is just a first draft, [...] read more Postcards from the Edgeio I went to check out Edgeio, and the first thing that jumped out at me is what may be the dumbest tagline ever —

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