Comments on: 2.0 Needs to Help Me FIGURE OUT What I Want http://publishing2.com/2006/03/12/20-needs-to-help-me-figure-out-what-i-want/ The (r)Eevolution of Media Thu, 21 Jan 2010 00:58:31 -0500 http://wordpress.org/?v=2.8.5 hourly 1 By: elearnspace: 2.0 Needs to Help Me FIGURE OUT What I Want http://publishing2.com/2006/03/12/20-needs-to-help-me-figure-out-what-i-want/comment-page-1/#comment-3327 elearnspace: 2.0 Needs to Help Me FIGURE OUT What I Want Tue, 16 May 2006 08:35:45 +0000 http://publishing2.com/2006/03/12/20-needs-to-help-me-figure-out-what-i-want/#comment-3327 <!--%kramer-ref-pre%-->[...] My current focus is on how we can achieve intended aims through decentralized and distributed processes. I think this is a significant question that we need to answer as we move away from the controlled centre that exists in education (and most of society's structures). We still need to achieve desired outcomes...but we can't achieve them in the same linear, structured approach that has been utilized in the past. Here are some thoughts of the challenge - 2.0 Needs to Help Me FIGURE OUT What I Want: "...given infinite choice, most of us DON’T KNOW exactly what we want...To put it simply: 1.0 constrained us with too few choices and too little control, but 2.0 is overwhelming us with too many choices and too much control." Posted by gsiemens at May 15, 2006 08:30 PM | TrackBack Comments Post a comment [...]<!--%kramer-ref-post%--> [...] My current focus is on how we can achieve intended aims through decentralized and distributed processes. I think this is a significant question that we need to answer as we move away from the controlled centre that exists in education (and most of society’s structures). We still need to achieve desired outcomes…but we can’t achieve them in the same linear, structured approach that has been utilized in the past. Here are some thoughts of the challenge – 2.0 Needs to Help Me FIGURE OUT What I Want: “…given infinite choice, most of us DON’T KNOW exactly what we want…To put it simply: 1.0 constrained us with too few choices and too little control, but 2.0 is overwhelming us with too many choices and too much control.” Posted by gsiemens at May 15, 2006 08:30 PM | TrackBack Comments Post a comment [...]

]]> By: yorkers.net » The physical moving is easy to involve a lot of problems http://publishing2.com/2006/03/12/20-needs-to-help-me-figure-out-what-i-want/comment-page-1/#comment-1616 yorkers.net » The physical moving is easy to involve a lot of problems Mon, 20 Mar 2006 22:41:56 +0000 http://publishing2.com/2006/03/12/20-needs-to-help-me-figure-out-what-i-want/#comment-1616 [...] The whole notion of building an efficient market around intention assumes that our decision processes have a machine-like precision - leave it to the 2.0 geeks to make that mistake. [link] [...] [...] The whole notion of building an efficient market around intention assumes that our decision processes have a machine-like precision – leave it to the 2.0 geeks to make that mistake. [link] [...]

]]> By: Remarkk! » ROOT /Markets for your attention http://publishing2.com/2006/03/12/20-needs-to-help-me-figure-out-what-i-want/comment-page-1/#comment-1580 Remarkk! » ROOT /Markets for your attention Sun, 19 Mar 2006 23:42:42 +0000 http://publishing2.com/2006/03/12/20-needs-to-help-me-figure-out-what-i-want/#comment-1580 [...] Doc Searls added a new wrinkle in the attention economy discussion by looking for intention. See Umair Haque, Scott Karp and Richard Giles for more reaction to ETech06 and the economy of attention/intention. The thing everyone appears to agree upon is that this centres on the buyer with an intended need/want/desire, not a seller with a need to sell. For further seminal thinking on the attention economy and the end of scarcity that goes all the way back to 1997, see Michael H. Goldhaber, “The Attention Economy and the Net”. [...] [...] Doc Searls added a new wrinkle in the attention economy discussion by looking for intention. See Umair Haque, Scott Karp and Richard Giles for more reaction to ETech06 and the economy of attention/intention. The thing everyone appears to agree upon is that this centres on the buyer with an intended need/want/desire, not a seller with a need to sell. For further seminal thinking on the attention economy and the end of scarcity that goes all the way back to 1997, see Michael H. Goldhaber, “The Attention Economy and the Net”. [...]

]]> By: Intention, Attention and Metadata :: NoahBrier.com http://publishing2.com/2006/03/12/20-needs-to-help-me-figure-out-what-i-want/comment-page-1/#comment-1536 Intention, Attention and Metadata :: NoahBrier.com Sat, 18 Mar 2006 02:20:26 +0000 http://publishing2.com/2006/03/12/20-needs-to-help-me-figure-out-what-i-want/#comment-1536 <!--%kramer-ref-pre%-->[...] The thing is, much of the most interesting information is not the stuff that exists on the surface. Attention is at the center of much of the media 2.0 debate at the moment. What is it and why does it matter? Some argue it's intention that's important, but I disagree. Scott Karp sums up my problem nicely: "Media 2.0 will fail without Marketing 2.0, and the evolution of Marketing 2.0 is being impeded by a fundamental principle of human nature — given infinite choice, most of us DON’T KNOW exactly what we want," he explains. Intention's the wrong direction, but I wonder if attention's still not enough either? After all, just the word leaves us feeling as though it's stuff we're already aware of, at least in one way or another. Wouldn't the most interesting learning come from collecting all the metadata we can get our hands, both that which we consciously interact with and that which we don't? [...]<!--%kramer-ref-post%--> [...] The thing is, much of the most interesting information is not the stuff that exists on the surface. Attention is at the center of much of the media 2.0 debate at the moment. What is it and why does it matter? Some argue it’s intention that’s important, but I disagree. Scott Karp sums up my problem nicely: “Media 2.0 will fail without Marketing 2.0, and the evolution of Marketing 2.0 is being impeded by a fundamental principle of human nature — given infinite choice, most of us DON’T KNOW exactly what we want,” he explains. Intention’s the wrong direction, but I wonder if attention’s still not enough either? After all, just the word leaves us feeling as though it’s stuff we’re already aware of, at least in one way or another. Wouldn’t the most interesting learning come from collecting all the metadata we can get our hands, both that which we consciously interact with and that which we don’t? [...]

]]> By: Michael Bayler http://publishing2.com/2006/03/12/20-needs-to-help-me-figure-out-what-i-want/comment-page-1/#comment-1485 Michael Bayler Wed, 15 Mar 2006 20:09:21 +0000 http://publishing2.com/2006/03/12/20-needs-to-help-me-figure-out-what-i-want/#comment-1485 First of all I'm really uncomfortable with this melding of attention and intention. The (surprisingly well-covered) notion of Intention that's been doing the rounds these last few days is a) not at all fresh or revelatory (interestingly close to an old "wow! e-commerce!" view - surely a handy, certainly challenging to build, front end for good old demand aggregation) and b) a major distraction in the attention debate. As for joining the dots - imho there will always be a causal gap in the "media>advertising>purchase-or-not" sequence. It's called The Way We Behave. I believe that a solution to our current uncertainty will require a) a much deeper incision into the changing nature of attention as a phenomenon, b) evolved forward to articulation of the corresponding new forms of media value (or lack thereof - a distinct possibility), c) mashed across to the inevitable POS data to connect the circle. I say connect the circle, but - and long may this continue - if I don't even know what I want to buy, and if the factors that influence me one way or the other are impossible to bottom out (in order to ditch that pesky other 50% of the advertising budget, for example ...) then I feel ... very human! First of all I’m really uncomfortable with this melding of attention and intention. The (surprisingly well-covered) notion of Intention that’s been doing the rounds these last few days is a) not at all fresh or revelatory (interestingly close to an old “wow! e-commerce!” view – surely a handy, certainly challenging to build, front end for good old demand aggregation) and b) a major distraction in the attention debate.

As for joining the dots – imho there will always be a causal gap in the “media>advertising>purchase-or-not” sequence. It’s called The Way We Behave.

I believe that a solution to our current uncertainty will require a) a much deeper incision into the changing nature of attention as a phenomenon, b) evolved forward to articulation of the corresponding new forms of media value (or lack thereof – a distinct possibility), c) mashed across to the inevitable POS data to connect the circle.

I say connect the circle, but – and long may this continue – if I don’t even know what I want to buy, and if the factors that influence me one way or the other are impossible to bottom out (in order to ditch that pesky other 50% of the advertising budget, for example …) then I feel … very human!

]]> By: The Doc Searls Weblog : Tuesday, March 14, 2006 http://publishing2.com/2006/03/12/20-needs-to-help-me-figure-out-what-i-want/comment-page-1/#comment-1455 The Doc Searls Weblog : Tuesday, March 14, 2006 Tue, 14 Mar 2006 23:48:09 +0000 http://publishing2.com/2006/03/12/20-needs-to-help-me-figure-out-what-i-want/#comment-1455 <!--%kramer-ref-pre%-->[...] Making the Way for Intention   [Note: I also wrote this post in some hope that it might be good food for discussion at PC Forum, where "user in charge" is the theme.]  This post is a response both to Umair Hague's post here and Scott Karp's 2.0 Needs to Help Me FIGURE OUT What I Want, both of which respond to my Intention Economy essay. Both add many new thoughts of their own — too many for me to list, or remark upon, in the little time I have at the moment. So I'll isolate one idea Umair launches and Scott drives forward. First, Umair:  The best, IMHO, probably Doc¹s notion of the "intention economy"; but even this has a fatal flaw: it squares the marketing circle nearly bringing us back to the much-loved/much-loathed "persuasion", and it¹s logical consequences are nasty things like focus groups and intrusion wars.  Attention is not intention; nor should it be, because intention leaves a huge gap open for heavy-handed, ham-fisted, marketing 1.0 style "persuasion" (that¹s when marketers begin thinking they should try to change your intention...)  Next, Scott:  It took me a while to grok Umair's critique, but then the light bulb flashed on — an intention economy only works if most people know precisely what their intentions ARE. And because most people DON¹T generally know what they want with any degree of precision, an intention economy is prone to marketing 1.0 inefficiencies.  I believe I failed to make my own definition of intention clear enough when I wrote this passage that both men quoted:  The Intention Economy grows around buyers, not sellers. It leverages the simple fact that buyers are the first source of money, and that they come ready-made. You don¹t need advertising to make them.  The Intention Economy is about markets, not marketing. You don¹t need marketing to make Intention Markets.  My point there was about what happens after minds are made up.  Scott writes,  Doc is right that Google search advertising is inherently inefficient — but NOT just because advertising is inherently efficient. Advertising that is target based on "intention" is inefficient because human "intention" is inherently inefficient  There is nothing "inefficient" about intention itself. Having money and being ready to spend it is a market condition: a state of pure and ready potentiality on the buy side. The points I made in that essay about the "intention market" are about what supply does to satisfy ready demand, on an individual basis. Not about what anybody does to help make up a buyer's mind.  Right now we don't have much of an intention market. Marketing is too busy trying to capture and control the customers it insults with misleading synonyms, just like it was when Cluetrain said this in 1999:  we are not seats or eyeballs or end users or consumers. we are human beings and our reach exceeds your grasp.deal with it.  Today sales is still busy hustling new business rather than satisfying business standing right there — business that should be much more manifest in a fully networked marketplace.  An intention economy is one that brings to buyers the goods they want, when and how they want them, when they are ready to buy, thanks to networked market efficiencies.  I'm not sure we'll ever have it, frankly.  But I am sure marketing won't get us there, because it's not who buyers address with their demands. They're addressing sales.  Here's why: Sales is real. Marketing is bullshit. (Follow that link to find out why.)  To get real, marketing has to get out of the bullshit business. And it can't do that while it isn't touching customers. To touch customers, marketing has to solve a political problem with sales, which is the main corporate organ tasked with touching customers directly. As I said in that last link, threre's a good reason why VPs of Sales & Marketing tend to come from Sales.  I have no idea how to help marketing with that political problem. I do have some ideas about how to make the intention economy happen, however. They all involve independent identity. And they don't involve marketing.  As for what comes before customers (not "consumers", which are degraded forms of customers that exist only in the heads of marketers and customers borrowing the vocabulary of marketers) are ready to buy — when they're making up their minds — Umair and Scott make a lot of good points.  I just wanted to make clear that actual intention, where customers know what they want, is still not satisfied in a very efficient way, even in a Web 2.0 world, whatever that is.  A final thought, leveraging Ted Turner's famous "lead, follow or get out of the way" imperative: In an intention economy, buyers lead, sellers follow and marketing gets out of the way.   Mopix   Shot in Austin: Craig Newmark, Jimmy Wales, Jerry Michalski.   Who's on Frist   From Dr. Weinberger comes pointage regarding Sen. Bill Frist's sourcing of Cluetrain in the senator's blog. Not in time for yesterday's panel, but never too late to blab about.   ExtraBucks     During the Cluetrain panel yesterday morning, Henry Copeland used the term 'exegesis'. I heard it as "ExtraJesus" and asked the crowd if the domain name was taken.  Later Tara responded: it wasn't. So I just tried to buy it*, sitting here in the Starbucks at Oltorf and 35 here in Austin. (Miles from the Convention Center, by the way.)  Then, between the last paragraph and this one, Macon Stokes walked up with his young son, introduced himself, told me he enjoyed the panel, and welcomed me to his personal Starbucks.  I wanted to take a picture of Macon and his boy, but the camera croaked. Got a "lens error". Considering what it's been through, that's no surprise. (The sunset picture above was one of the last it took.)  Still, except for that one glitch, I regard the whole thing as proof The Matrix is still working.  As for the domain name, maybe AKMA has some ideas.  * I gave up, after failing to get either GoDaddy or Register.com to work. Life's too short, etc.  Bonus link: Scott Coon covers the Cluetrain session. He has a good question I'll answer later. Right now I have to get back to SXSW.   Proof that the handbasket to hell is a fun ride   1) Egosurf  2) Isolatr [...]<!--%kramer-ref-post%--> [...] Making the Way for Intention   [Note: I also wrote this post in some hope that it might be good food for discussion at PC Forum, where "user in charge" is the theme.]  This post is a response both to Umair Hague’s post here and Scott Karp’s 2.0 Needs to Help Me FIGURE OUT What I Want, both of which respond to my Intention Economy essay. Both add many new thoughts of their own — too many for me to list, or remark upon, in the little time I have at the moment. So I’ll isolate one idea Umair launches and Scott drives forward. First, Umair:  The best, IMHO, probably Doc¹s notion of the “intention economy”; but even this has a fatal flaw: it squares the marketing circle nearly bringing us back to the much-loved/much-loathed “persuasion”, and it¹s logical consequences are nasty things like focus groups and intrusion wars.  Attention is not intention; nor should it be, because intention leaves a huge gap open for heavy-handed, ham-fisted, marketing 1.0 style “persuasion” (that¹s when marketers begin thinking they should try to change your intention…)  Next, Scott:  It took me a while to grok Umair’s critique, but then the light bulb flashed on — an intention economy only works if most people know precisely what their intentions ARE. And because most people DON¹T generally know what they want with any degree of precision, an intention economy is prone to marketing 1.0 inefficiencies.  I believe I failed to make my own definition of intention clear enough when I wrote this passage that both men quoted:  The Intention Economy grows around buyers, not sellers. It leverages the simple fact that buyers are the first source of money, and that they come ready-made. You don¹t need advertising to make them.  The Intention Economy is about markets, not marketing. You don¹t need marketing to make Intention Markets.  My point there was about what happens after minds are made up.  Scott writes,  Doc is right that Google search advertising is inherently inefficient — but NOT just because advertising is inherently efficient. Advertising that is target based on “intention” is inefficient because human “intention” is inherently inefficient  There is nothing “inefficient” about intention itself. Having money and being ready to spend it is a market condition: a state of pure and ready potentiality on the buy side. The points I made in that essay about the “intention market” are about what supply does to satisfy ready demand, on an individual basis. Not about what anybody does to help make up a buyer’s mind.  Right now we don’t have much of an intention market. Marketing is too busy trying to capture and control the customers it insults with misleading synonyms, just like it was when Cluetrain said this in 1999:  we are not seats or eyeballs or end users or consumers. we are human beings and our reach exceeds your grasp.deal with it.  Today sales is still busy hustling new business rather than satisfying business standing right there — business that should be much more manifest in a fully networked marketplace.  An intention economy is one that brings to buyers the goods they want, when and how they want them, when they are ready to buy, thanks to networked market efficiencies.  I’m not sure we’ll ever have it, frankly.  But I am sure marketing won’t get us there, because it’s not who buyers address with their demands. They’re addressing sales.  Here’s why: Sales is real. Marketing is bullshit. (Follow that link to find out why.)  To get real, marketing has to get out of the bullshit business. And it can’t do that while it isn’t touching customers. To touch customers, marketing has to solve a political problem with sales, which is the main corporate organ tasked with touching customers directly. As I said in that last link, threre’s a good reason why VPs of Sales & Marketing tend to come from Sales.  I have no idea how to help marketing with that political problem. I do have some ideas about how to make the intention economy happen, however. They all involve independent identity. And they don’t involve marketing.  As for what comes before customers (not “consumers”, which are degraded forms of customers that exist only in the heads of marketers and customers borrowing the vocabulary of marketers) are ready to buy — when they’re making up their minds — Umair and Scott make a lot of good points.  I just wanted to make clear that actual intention, where customers know what they want, is still not satisfied in a very efficient way, even in a Web 2.0 world, whatever that is.  A final thought, leveraging Ted Turner’s famous “lead, follow or get out of the way” imperative: In an intention economy, buyers lead, sellers follow and marketing gets out of the way.   Mopix   Shot in Austin: Craig Newmark, Jimmy Wales, Jerry Michalski.   Who’s on Frist   From Dr. Weinberger comes pointage regarding Sen. Bill Frist’s sourcing of Cluetrain in the senator’s blog. Not in time for yesterday’s panel, but never too late to blab about.   ExtraBucks     During the Cluetrain panel yesterday morning, Henry Copeland used the term ‘exegesis’. I heard it as “ExtraJesus” and asked the crowd if the domain name was taken.  Later Tara responded: it wasn’t. So I just tried to buy it*, sitting here in the Starbucks at Oltorf and 35 here in Austin. (Miles from the Convention Center, by the way.)  Then, between the last paragraph and this one, Macon Stokes walked up with his young son, introduced himself, told me he enjoyed the panel, and welcomed me to his personal Starbucks.  I wanted to take a picture of Macon and his boy, but the camera croaked. Got a “lens error”. Considering what it’s been through, that’s no surprise. (The sunset picture above was one of the last it took.)  Still, except for that one glitch, I regard the whole thing as proof The Matrix is still working.  As for the domain name, maybe AKMA has some ideas.  * I gave up, after failing to get either GoDaddy or Register.com to work. Life’s too short, etc.  Bonus link: Scott Coon covers the Cluetrain session. He has a good question I’ll answer later. Right now I have to get back to SXSW.   Proof that the handbasket to hell is a fun ride   1) Egosurf  2) Isolatr [...]

]]> By: Amanuel http://publishing2.com/2006/03/12/20-needs-to-help-me-figure-out-what-i-want/comment-page-1/#comment-1453 Amanuel Tue, 14 Mar 2006 20:17:20 +0000 http://publishing2.com/2006/03/12/20-needs-to-help-me-figure-out-what-i-want/#comment-1453 <blockquote>....This is why I come back to the same basic principle — life is complicated, and we need help figuring things out. But getting help in 2.0 is not about prostrating to the power of media and marketing 1.0 — it’s about having the right tools, marketplace, and infrastructure to enable me to first FIGURE OUT what I want, and then to efficiently find it. Maybe what I really want is a BMW 3, but I just haven’t “connected the dots.”...</blockquote> Thanks to all the technological innovations in content creation and publication, there are no real content consumers left in the traditional sense. We have all become publishers. The net has evolved to become a big 2-way medium for human communication. By focusing on human defined intentions, Otavo gives its users just enough structure to form a meaningful dialog. We call each dialog a quest, and as each quest proceeds, users 'connect the dots' with the help of others in a natural fashion as in a communication medium. I think the problem Scott and others keep running into is continuing to see the web 2.0 as a publishing medium when it really has transformed into a communication platform. <a href="http://otavo.com" rel="nofollow">Otavo - The Intention Engine</a>

….This is why I come back to the same basic principle — life is complicated, and we need help figuring things out.

But getting help in 2.0 is not about prostrating to the power of media and marketing 1.0 — it’s about having the right tools, marketplace, and infrastructure to enable me to first FIGURE OUT what I want, and then to efficiently find it.

Maybe what I really want is a BMW 3, but I just haven’t “connected the dots.”…

Thanks to all the technological innovations in content creation and publication, there are no real content consumers left in the traditional sense. We have all become publishers. The net has evolved to become a big 2-way medium for human communication.

By focusing on human defined intentions, Otavo gives its users just enough structure to form a meaningful dialog. We call each dialog a quest, and as each quest proceeds, users ‘connect the dots’ with the help of others in a natural fashion as in a communication medium.

I think the problem Scott and others keep running into is continuing to see the web 2.0 as a publishing medium when it really has transformed into a communication platform.

Otavo – The Intention Engine

]]> By: 2.0 Needs to Help Me FIGURE OUT What I Want at Otavo, pioneering the intentional web revolution. http://publishing2.com/2006/03/12/20-needs-to-help-me-figure-out-what-i-want/comment-page-1/#comment-1452 2.0 Needs to Help Me FIGURE OUT What I Want at Otavo, pioneering the intentional web revolution. Tue, 14 Mar 2006 20:09:27 +0000 http://publishing2.com/2006/03/12/20-needs-to-help-me-figure-out-what-i-want/#comment-1452 [...] In 2.0 Needs to Help Me FIGURE OUT What I Want Scott Karp writes: ….This is why I come back to the same basic principle — life is complicated, and we need help figuring things out. [...] [...] In 2.0 Needs to Help Me FIGURE OUT What I Want Scott Karp writes: ….This is why I come back to the same basic principle — life is complicated, and we need help figuring things out. [...]

]]> By: everybuddy.org » Wall to Wall Karp http://publishing2.com/2006/03/12/20-needs-to-help-me-figure-out-what-i-want/comment-page-1/#comment-1422 everybuddy.org » Wall to Wall Karp Tue, 14 Mar 2006 01:03:32 +0000 http://publishing2.com/2006/03/12/20-needs-to-help-me-figure-out-what-i-want/#comment-1422 [...] Scott Karp knows why I’ve been confused lately. Very well thought out. Now I just wish I could create a product that would solve his, my, your and soon to be everyone else’s problem. Mar 13 2006 09:03 pm | web2.0 and whathehellisallthisabout and Attention and scottkarp | [...] [...] Scott Karp knows why I’ve been confused lately. Very well thought out. Now I just wish I could create a product that would solve his, my, your and soon to be everyone else’s problem. Mar 13 2006 09:03 pm | web2.0 and whathehellisallthisabout and Attention and scottkarp | [...]

]]> By: grumpysecretary http://publishing2.com/2006/03/12/20-needs-to-help-me-figure-out-what-i-want/comment-page-1/#comment-1411 grumpysecretary Mon, 13 Mar 2006 21:20:12 +0000 http://publishing2.com/2006/03/12/20-needs-to-help-me-figure-out-what-i-want/#comment-1411 All of this discussion reminds me of the "rehabilitation" scene toward the end of The Shawshank Redemption. Web 2.0 & Media 2.0 are "made-up words" so young fellas like you all can go to cool Web 2.0 parties and write blogs. *smile* In the end, those companies that are successful with a product or service must do two things, at least in the US. First, they must skillfully tap into our hope. Then they must carefully <em>not challenge our denial.</em> The entire US economy runs on the hope/denial equation. More denial right now. Apple & eBay does this brilliantly. So do many others. Actually I see Web 2.0 as <em>a process platform.</em>A platform to sell ideas and innovation to folks who already know how to run a business. Media 2.0 is the same. The process platform of developing and selling "new content brands" to people who already know how to run a business. What's a "process platform?" I define it as a impermanent business cycle aberration that enables corporations to bypass the normal corporate behaviors of fear and resistance to innovation. That's my pile of hooeey for the day *smile* All of this discussion reminds me of the “rehabilitation” scene toward the end of The Shawshank Redemption. Web 2.0 & Media 2.0 are “made-up words” so young fellas like you all can go to cool Web 2.0 parties and write blogs. *smile*

In the end, those companies that are successful with a product or service must do two things, at least in the US. First, they must skillfully tap into our hope. Then they must carefully not challenge our denial. The entire US economy runs on the hope/denial equation. More denial right now. Apple & eBay does this brilliantly. So do many others.
Actually I see Web 2.0 as a process platform.A platform to sell ideas and innovation to folks who already know how to run a business. Media 2.0 is the same. The process platform of developing and selling “new content brands” to people who already know how to run a business.

What’s a “process platform?”

I define it as a impermanent business cycle aberration that enables corporations to bypass the normal corporate behaviors of fear and resistance to innovation.

That’s my pile of hooeey for the day *smile*

]]> By: Gary Stein http://publishing2.com/2006/03/12/20-needs-to-help-me-figure-out-what-i-want/comment-page-1/#comment-1410 Gary Stein Mon, 13 Mar 2006 21:15:04 +0000 http://publishing2.com/2006/03/12/20-needs-to-help-me-figure-out-what-i-want/#comment-1410 You're connecting with some of the most powerful concepts in advertising. Marketing--in general--is just a probability problem: Given the environment, what are the chances of my product being chosen. The problem is to a) understand the environment; b) be capable of reacting to the situation; and c) shifting the environment to a place where you're chances are better than the other guys'. Web 2.0 solution? Maybe. A few of the candidates for a) enhanced web analytics packages, such as today's WebTrends announcement. Candidates for b) behavioral targeting. Check out Revenue Science. Candidates for c) clever creatives. I think you're looking for some structure to the world. This is essentially it. To put it another way, you can always look at advertising as a balance between differentiation and relevance. Every new technology, tool, or tactic should drive one of those factors. Search, for example, does a great job with relevance, but nothing for differentiation. That's the compounding problem with Google, btw. 2 million results, many of which are simply redundant. You’re connecting with some of the most powerful concepts in advertising. Marketing–in general–is just a probability problem: Given the environment, what are the chances of my product being chosen. The problem is to a) understand the environment; b) be capable of reacting to the situation; and c) shifting the environment to a place where you’re chances are better than the other guys’.

Web 2.0 solution? Maybe. A few of the candidates for a) enhanced web analytics packages, such as today’s WebTrends announcement. Candidates for b) behavioral targeting. Check out Revenue Science. Candidates for c) clever creatives.

I think you’re looking for some structure to the world. This is essentially it. To put it another way, you can always look at advertising as a balance between differentiation and relevance. Every new technology, tool, or tactic should drive one of those factors. Search, for example, does a great job with relevance, but nothing for differentiation. That’s the compounding problem with Google, btw. 2 million results, many of which are simply redundant.

]]> By: The Crisscross News http://publishing2.com/2006/03/12/20-needs-to-help-me-figure-out-what-i-want/comment-page-1/#comment-1402 The Crisscross News Mon, 13 Mar 2006 15:37:22 +0000 http://publishing2.com/2006/03/12/20-needs-to-help-me-figure-out-what-i-want/#comment-1402 <strong>Marketing is not evil...</strong> I am surprised that Scott Karp would agree with Umair Haque and Doc Searle's in his (overlong) post on the intention economy on so-called Web 2.0 marketing. Scott is usually able to see that Whatever 2.0 is actually Whatever 1.0.... Marketing is not evil…

I am surprised that Scott Karp would agree with Umair Haque and Doc Searle’s in his (overlong) post on the intention economy on so-called Web 2.0 marketing. Scott is usually able to see that Whatever 2.0 is actually Whatever 1.0….

]]> By: Murray http://publishing2.com/2006/03/12/20-needs-to-help-me-figure-out-what-i-want/comment-page-1/#comment-1395 Murray Mon, 13 Mar 2006 08:06:38 +0000 http://publishing2.com/2006/03/12/20-needs-to-help-me-figure-out-what-i-want/#comment-1395 I think you need an ant trail. That is something that shows you what other people like you chose. You can assume that other people are going to make the best decisions they can. If those other people have a similar background to you and are interested in similar things then they will probably make a similar decision to the one you would make if you went through the whole research process. So instead of going through a laborious research process you can just find other people like you who bought a car and buy the car they bought. Or at least make your decision from the most popular cars with that group. Maybe this is a review site that matches user profiles? Of course advertising and branding has always tried to persuade us that we should buy product X because people like us (only better) bought it. I think you need an ant trail. That is something that shows you what other people like you chose.

You can assume that other people are going to make the best decisions they can. If those other people have a similar background to you and are interested in similar things then they will probably make a similar decision to the one you would make if you went through the whole research process.

So instead of going through a laborious research process you can just find other people like you who bought a car and buy the car they bought. Or at least make your decision from the most popular cars with that group.

Maybe this is a review site that matches user profiles?

Of course advertising and branding has always tried to persuade us that we should buy product X because people like us (only better) bought it.

]]> By: Trudy W. Schuett http://publishing2.com/2006/03/12/20-needs-to-help-me-figure-out-what-i-want/comment-page-1/#comment-1394 Trudy W. Schuett Mon, 13 Mar 2006 06:52:07 +0000 http://publishing2.com/2006/03/12/20-needs-to-help-me-figure-out-what-i-want/#comment-1394 Another wrinkle that enters in is the search vs. browse dillema. This is especially important in the area of fiction works. When most people are looking for something to read, they often don't have even a rudimentary set of qualifications for what they'd like to read. Yet fiction is still organized alphabetically by author. If it was organized more like non-fiction by subject matter, at least that would be a start. Another wrinkle that enters in is the search vs. browse dillema. This is especially important in the area of fiction works. When most people are looking for something to read, they often don’t have even a rudimentary set of qualifications for what they’d like to read.

Yet fiction is still organized alphabetically by author. If it was organized more like non-fiction by subject matter, at least that would be a start.

]]> By: MarketerBlog http://publishing2.com/2006/03/12/20-needs-to-help-me-figure-out-what-i-want/comment-page-1/#comment-1470 MarketerBlog Wed, 31 Dec 1969 19:00:00 +0000 http://publishing2.com/2006/03/12/20-needs-to-help-me-figure-out-what-i-want/#comment-1470 <!--%kramer-pre%-->Their coverage would have you believe that this is the next step of media and advertising evolution. But what’s going on is really much more than that. Scott Karp captures the situation in his post on the proliferation of media and the problem oftoo much choice. “Everyone between the ages of 30 and 65 grew up in a mass-media, mass-marketing, mega-brand culture. There was a limited number of choices in media, products, and services.” The first stage of the Internet as marketing and commerce engine was<!--%kramer-post%--> Their coverage would have you believe that this is the next step of media and advertising evolution. But what’s going on is really much more than that. Scott Karp captures the situation in his post on the proliferation of media and the problem oftoo much choice. “Everyone between the ages of 30 and 65 grew up in a mass-media, mass-marketing, mega-brand culture. There was a limited number of choices in media, products, and services.” The first stage of the Internet as marketing and commerce engine was

]]> By: Rauru Blog http://publishing2.com/2006/03/12/20-needs-to-help-me-figure-out-what-i-want/comment-page-1/#comment-1471 Rauru Blog Wed, 31 Dec 1969 19:00:00 +0000 http://publishing2.com/2006/03/12/20-needs-to-help-me-figure-out-what-i-want/#comment-1471 <!--%kramer-pre%-->とやらで選択の幅が無限に広がると、逆に消費者は自分の欲しいものを選べなくなってしまう。その行きつくところが Attention Economy なのだと。そして彼はこう主張する。自分が本当に欲しいものは何かを見つける手助けとして Web 2.0 が機能しなければならない。そうすれば、Doc Searls の言うような Intention Economy が一般市場でも機能するようになる。 Media 1.0 は、広告宣伝によって「これを欲しがりなさい」と人々の頭に Intention<!--%kramer-post%--> とやらで選択の幅が無限に広がると、逆に消費者は自分の欲しいものを選べなくなってしまう。その行きつくところが Attention Economy なのだと。そして彼はこう主張する。自分が本当に欲しいものは何かを見つける手助けとして Web 2.0 が機能しなければならない。そうすれば、Doc Searls の言うような Intention Economy が一般市場でも機能するようになる。 Media 1.0 は、広告宣伝によって「これを欲しがりなさい」と人々の頭に Intention

]]> By: Marketing Interactions http://publishing2.com/2006/03/12/20-needs-to-help-me-figure-out-what-i-want/comment-page-1/#comment-1560 Marketing Interactions Wed, 31 Dec 1969 19:00:00 +0000 http://publishing2.com/2006/03/12/20-needs-to-help-me-figure-out-what-i-want/#comment-1560 <!--%kramer-pre%--> I'm on client deadline this week, so I've been pretty quiet, but I had to stop and write about a post I just read over on Publishing 2.0. Scott's post,2.0 Needs to Help Me Figure Out What I Want, really resonated with me and made me think about Intention and how helping to focus it leads to Attention. Scott makes some great points that are worth considering. "...an intention economy only works if most people know precisely what their<!--%kramer-post%--> I’m on client deadline this week, so I’ve been pretty quiet, but I had to stop and write about a post I just read over on Publishing 2.0. Scott’s post,2.0 Needs to Help Me Figure Out What I Want, really resonated with me and made me think about Intention and how helping to focus it leads to Attention. Scott makes some great points that are worth considering. “…an intention economy only works if most people know precisely what their

]]> By: blogs | NetSquared http://publishing2.com/2006/03/12/20-needs-to-help-me-figure-out-what-i-want/comment-page-1/#comment-1561 blogs | NetSquared Wed, 31 Dec 1969 19:00:00 +0000 http://publishing2.com/2006/03/12/20-needs-to-help-me-figure-out-what-i-want/#comment-1561 <!--%kramer-pre%--> Barnraiser2.0 Needs to Help Me FIGURE OUT What I Want Change Me New standards for website access Searching for the net's big thing<!--%kramer-post%--> Barnraiser2.0 Needs to Help Me FIGURE OUT What I Want Change Me New standards for website access Searching for the net’s big thing

]]> By: Marketing Interactions http://publishing2.com/2006/03/12/20-needs-to-help-me-figure-out-what-i-want/comment-page-1/#comment-1624 Marketing Interactions Wed, 31 Dec 1969 19:00:00 +0000 http://publishing2.com/2006/03/12/20-needs-to-help-me-figure-out-what-i-want/#comment-1624 <!--%kramer-pre%--> I'm on client deadline this week, so I've been pretty quiet, but I had to stop and write about a post I just read over on Publishing 2.0. Scott's post,2.0 Needs to Help Me Figure Out What I Want, really resonated with me and made me think about Intention and how helping to focus it leads to Attention. Scott makes some great points that are worth considering. "...an intention economy only works if most people know precisely what their<!--%kramer-post%--> I’m on client deadline this week, so I’ve been pretty quiet, but I had to stop and write about a post I just read over on Publishing 2.0. Scott’s post,2.0 Needs to Help Me Figure Out What I Want, really resonated with me and made me think about Intention and how helping to focus it leads to Attention. Scott makes some great points that are worth considering. “…an intention economy only works if most people know precisely what their

]]> By: CNET Japan Blog - 渡辺聡・情報化社会の航海図 http://publishing2.com/2006/03/12/20-needs-to-help-me-figure-out-what-i-want/comment-page-1/#comment-1764 CNET Japan Blog - 渡辺聡・情報化社会の航海図 Wed, 31 Dec 1969 19:00:00 +0000 http://publishing2.com/2006/03/12/20-needs-to-help-me-figure-out-what-i-want/#comment-1764 <!--%kramer-pre%-->Linux Journal だが、Open Source の世界は Intention Economy で動いている、というのが彼の主張らしい。ということで話としては近い。 掘り下げは、Publishing 2.0の「2.0 Needs to Help Me FIGURE OUT What I Want」をお借りしつつ。 the evolution of Marketing 2.0 is being impeded by a fundamental principle of human nature ― given infinite choice, most of us DON’T KNOW exactly what we<!--%kramer-post%--> Linux Journal だが、Open Source の世界は Intention Economy で動いている、というのが彼の主張らしい。ということで話としては近い。 掘り下げは、Publishing 2.0の「2.0 Needs to Help Me FIGURE OUT What I Want」をお借りしつつ。 the evolution of Marketing 2.0 is being impeded by a fundamental principle of human nature ― given infinite choice, most of us DON’T KNOW exactly what we

]]> By: blogs | NetSquared http://publishing2.com/2006/03/12/20-needs-to-help-me-figure-out-what-i-want/comment-page-1/#comment-1803 blogs | NetSquared Wed, 31 Dec 1969 19:00:00 +0000 http://publishing2.com/2006/03/12/20-needs-to-help-me-figure-out-what-i-want/#comment-1803 <!--%kramer-pre%--> Barnraiser2.0 Needs to Help Me FIGURE OUT What I Want Change Me New standards for website access Searching for the net's big thing<!--%kramer-post%--> Barnraiser2.0 Needs to Help Me FIGURE OUT What I Want Change Me New standards for website access Searching for the net’s big thing

]]> By: Vision Force http://publishing2.com/2006/03/12/20-needs-to-help-me-figure-out-what-i-want/comment-page-1/#comment-2652 Vision Force Wed, 31 Dec 1969 19:00:00 +0000 http://publishing2.com/2006/03/12/20-needs-to-help-me-figure-out-what-i-want/#comment-2652 <!--%kramer-pre%-->, and it’s a huge leap in the evolution of Web 2.0 (a buzzword that I’ll explain more about later). But here’s what I’m interested in: the vision economy, or Vision 2.0. I’m all for helping me tofigure out which BMW I want, but how about creating a new vision for my life and the planet? That’s what we’re up to with The Power to Stand: A Course in Greatness, only minus the Web 2.0 part–for now. To say the least, this is an exciting time to be alive!<!--%kramer-post%--> , and it’s a huge leap in the evolution of Web 2.0 (a buzzword that I’ll explain more about later). But here’s what I’m interested in: the vision economy, or Vision 2.0. I’m all for helping me tofigure out which BMW I want, but how about creating a new vision for my life and the planet? That’s what we’re up to with The Power to Stand: A Course in Greatness, only minus the Web 2.0 part–for now. To say the least, this is an exciting time to be alive!

]]> By: Karyn's blog http://publishing2.com/2006/03/12/20-needs-to-help-me-figure-out-what-i-want/comment-page-1/#comment-3478 Karyn's blog Wed, 31 Dec 1969 19:00:00 +0000 http://publishing2.com/2006/03/12/20-needs-to-help-me-figure-out-what-i-want/#comment-3478 <!--%kramer-pre%-->this<!--%kramer-post%--> this

]]> By: למידה, אינטרנט ... ומה שביניהם http://publishing2.com/2006/03/12/20-needs-to-help-me-figure-out-what-i-want/comment-page-1/#comment-4110 למידה, אינטרנט ... ומה שביניהם Wed, 31 Dec 1969 19:00:00 +0000 http://publishing2.com/2006/03/12/20-needs-to-help-me-figure-out-what-i-want/#comment-4110 <!--%kramer-pre%--> המחשבות האלו של סימנס נובעות ממאמר של סקוט קראפ בלוג שלו,Publishing 2.0: קארפ מציין ש-Web 2.0 צריך לעזור לו לפענח לעצמו מה הוא רוצה. הוא מתייחס לגודש אפשרויות הבחירה שעומדות לרשותנו היום:<!--%kramer-post%--> המחשבות האלו של סימנס נובעות ממאמר של סקוט קראפ בלוג שלו,Publishing 2.0: קארפ מציין ש-Web 2.0 צריך לעזור לו לפענח לעצמו מה הוא רוצה. הוא מתייחס לגודש אפשרויות הבחירה שעומדות לרשותנו היום:

]]> By: All A Board http://publishing2.com/2006/03/12/20-needs-to-help-me-figure-out-what-i-want/comment-page-1/#comment-11428 All A Board Wed, 31 Dec 1969 19:00:00 +0000 http://publishing2.com/2006/03/12/20-needs-to-help-me-figure-out-what-i-want/#comment-11428 <!--%kramer-pre%--> In 2.0 Needs to Help Me FIGURE OUT What I Want Scott Karp writes: ….This is why I come back to the same basic principle — life is complicated, and we need help figuring things out. But getting help in 2.0 is not about prostrating to the power of media and marketing 1.0 — it’s about having<!--%kramer-post%--> In 2.0 Needs to Help Me FIGURE OUT What I Want Scott Karp writes: ….This is why I come back to the same basic principle — life is complicated, and we need help figuring things out. But getting help in 2.0 is not about prostrating to the power of media and marketing 1.0 — it’s about having

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