Comments on: How Fast Can Google Grow Offline? http://publishing2.com/2006/03/24/how-fast-can-google-grow-offline/ The (r)Eevolution of Media Thu, 21 Jan 2010 00:58:31 -0500 http://wordpress.org/?v=2.8.5 hourly 1 By: What If Google Never Succeeds With Offline Advertising? » Publishing 2.0 http://publishing2.com/2006/03/24/how-fast-can-google-grow-offline/comment-page-1/#comment-79105 What If Google Never Succeeds With Offline Advertising? » Publishing 2.0 Fri, 09 Feb 2007 15:58:21 +0000 http://publishing2.com/2006/03/24/how-fast-can-google-grow-offline/#comment-79105 [...] the reality is that Google has nothing but a string of failures to show for itself, most notably in print, but apparently radio isn’t going so well either (via MediaPost): CHAD AND RYAN STEELBERG, [...] [...] the reality is that Google has nothing but a string of failures to show for itself, most notably in print, but apparently radio isn’t going so well either (via MediaPost): CHAD AND RYAN STEELBERG, [...]

]]> By: Shakeup Media » Google paper http://publishing2.com/2006/03/24/how-fast-can-google-grow-offline/comment-page-1/#comment-28841 Shakeup Media » Google paper Tue, 07 Nov 2006 13:04:47 +0000 http://publishing2.com/2006/03/24/how-fast-can-google-grow-offline/#comment-28841 [...] Everyone’s talking about it but its not that surprising, or at least it shouldn’t be: Google is stepping into the newspaper arena.  They are vying hard to become the long-tail vacuum of old media, sucking up all the ad space that newspapers dont sell on their own, selling it for slightly cheaper and keeping a cut (probably about 20% but no one really knows and they won’t get a thing in the initial three month trial that was announced yesterday).  That Google has extended their ‘media buyer’ role into traditional media is less than shocking, first of all because they have tried (and failed) before only with magazines; second of all its a pretty logical extension of the web advertising business that is the core cash cow of the Google business as a whole.  They will of course try to extend the web metric system, with all its fancy the built in feedback loops, into the newspaper advertising business. Everyone is already braying about the web showing newspapers yet again how to innovate and its a hard thing to refute, in what world are all those huge newspaper businesses in the States not to pick up on this opportunity?  Its embarassing. [...] [...] Everyone’s talking about it but its not that surprising, or at least it shouldn’t be: Google is stepping into the newspaper arena.  They are vying hard to become the long-tail vacuum of old media, sucking up all the ad space that newspapers dont sell on their own, selling it for slightly cheaper and keeping a cut (probably about 20% but no one really knows and they won’t get a thing in the initial three month trial that was announced yesterday).  That Google has extended their ‘media buyer’ role into traditional media is less than shocking, first of all because they have tried (and failed) before only with magazines; second of all its a pretty logical extension of the web advertising business that is the core cash cow of the Google business as a whole.  They will of course try to extend the web metric system, with all its fancy the built in feedback loops, into the newspaper advertising business. Everyone is already braying about the web showing newspapers yet again how to innovate and its a hard thing to refute, in what world are all those huge newspaper businesses in the States not to pick up on this opportunity?  Its embarassing. [...]

]]> By: The Upside and Downside of Google’s Newspaper Deal » Publishing 2.0 http://publishing2.com/2006/03/24/how-fast-can-google-grow-offline/comment-page-1/#comment-28503 The Upside and Downside of Google’s Newspaper Deal » Publishing 2.0 Mon, 06 Nov 2006 14:58:05 +0000 http://publishing2.com/2006/03/24/how-fast-can-google-grow-offline/#comment-28503 [...] Unbowed by its failed magazine print ad program, Google has cut a deal with 50 major newspapers to sell remnant print ad space to its enormous roster of AdWords advertisers. Here’s the upside and downside for Google and the newspaper industry: Upside [...] [...] Unbowed by its failed magazine print ad program, Google has cut a deal with 50 major newspapers to sell remnant print ad space to its enormous roster of AdWords advertisers. Here’s the upside and downside for Google and the newspaper industry: Upside [...]

]]> By: Bob Estrada http://publishing2.com/2006/03/24/how-fast-can-google-grow-offline/comment-page-1/#comment-1829 Bob Estrada Wed, 29 Mar 2006 05:44:21 +0000 http://publishing2.com/2006/03/24/how-fast-can-google-grow-offline/#comment-1829 Scott- Great ideas going on here at Publishing 2.0, I enjoy what you're doing. So, Google came up short on the Print Ad program, but I have to believe that direct mail will be the knight in shining armor for their offline efforts. Bridge the online and offline worlds, have landing pages for response measurement, maybe facilitate list buys that are optimized with online behavioral data, maybe mix in transactional data, who knows... the point is that direct mail marketers understand ROI and if Google can bring more efficiency and effectiveness to their efforts while providing an easier way to measure success, it's an awfully big market to enter. Hey, it's not 2.0ishly new and shiny and fun, but CMOs say direct mail has the strongest impact on meeting their growth goals (http://directmag.com/news/cmos-pick-031506/). Too much money to be made here... Scott-

Great ideas going on here at Publishing 2.0, I enjoy what you’re doing.

So, Google came up short on the Print Ad program, but I have to believe that direct mail will be the knight in shining armor for their offline efforts. Bridge the online and offline worlds, have landing pages for response measurement, maybe facilitate list buys that are optimized with online behavioral data, maybe mix in transactional data, who knows… the point is that direct mail marketers understand ROI and if Google can bring more efficiency and effectiveness to their efforts while providing an easier way to measure success, it’s an awfully big market to enter.

Hey, it’s not 2.0ishly new and shiny and fun, but CMOs say direct mail has the strongest impact on meeting their growth goals (http://directmag.com/news/cmos-pick-031506/). Too much money to be made here…

]]> By: News, Headlines and Information for Content Writing, Copyright http://publishing2.com/2006/03/24/how-fast-can-google-grow-offline/comment-page-1/#comment-1782 News, Headlines and Information for Content Writing, Copyright Mon, 27 Mar 2006 09:12:28 +0000 http://publishing2.com/2006/03/24/how-fast-can-google-grow-offline/#comment-1782 <!--%kramer-ref-pre%-->[...] How Fast Can Google Grow Offline?   [...]<!--%kramer-ref-post%--> [...] How Fast Can Google Grow Offline?   [...]

]]> By: michael's blog | Michael Hiemstra http://publishing2.com/2006/03/24/how-fast-can-google-grow-offline/comment-page-1/#comment-1842 michael's blog | Michael Hiemstra Wed, 31 Dec 1969 19:00:00 +0000 http://publishing2.com/2006/03/24/how-fast-can-google-grow-offline/#comment-1842 <!--%kramer-pre%--> Media on media in media One from column A…. The unconference on the unpaperHow Fast Can Google Grow Offline? What's the Best Way to Remember? Morality 2.0 Are You a Journalism "Survivor"? Turtle Soup's on Spam slime The cost of speech Seems like old times links for 2006-03-24 Is Something Rotten in the Associated Press?<!--%kramer-post%--> Media on media in media One from column A…. The unconference on the unpaperHow Fast Can Google Grow Offline? What’s the Best Way to Remember? Morality 2.0 Are You a Journalism “Survivor”? Turtle Soup’s on Spam slime The cost of speech Seems like old times links for 2006-03-24 Is Something Rotten in the Associated Press?

]]>