April 21st, 2006

Technorati Top 100 Is Changing Radically

by

Have you checked out the Technorati Top 100 (by unique links) lately? It’s starting to change in very interesting ways.

First, Dave Winer is gone. That’s right — Scripting News is no longer a top 100 blog.

So what knocked him off? Personal blogs by young Asian women, most of them on MSN Spaces:

#18 http://spaces.msn.com/babygal89eunice
#19 http://spaces.msn.com/ringmanchoi
(Both beat Dooced, which is #20, and Scobleizer, which is #21)
#30 http://spaces.msn.com/lin28379801400

Then there are these Japanese blogs (beyond my language skills to assess):

#26 http://k-tai.impress.co.jp/
#29 http://atnewz.jp/

I won’t embarass myself by mis-identifying the lanuages, but again most of these appear to be personal MySpace-like blogs — and look at the rankings!

#8 http://spaces.msn.com/closetoyou0
(Instapundit is #9 and Michelle Malkin is #11)
#15 http://myhurt.blog11.fc2.com/
#34 http://shiraishi.seesaa.net/

There are many implications to this phenomenon, all of them fascinating and deeply disruptive to U.S. West Cost-centric view of the blogosphere:

– Blogging is a global phenomenon – duh! (I can’t even read a lot of the blogs that link to Publishing 2.0)
– MSN Spaces is kicking MySpace’s butt in Asia
– The cross-linking power of these personal blogs makes those of us writing on “professional” topics look like we’re sitting in a very small room
– The technology blogs that dominated the early geekosphere my soon be crowded out of the Technorati Top 100
– The provincial U.S. view of 2.0 does little to help us understand the globalization of 2.0

While we’re on the subject of Technorati’s Top 100, remember when the geekosphere went ga-ga over Technorati’s favorites featues? What a dud! If you look at the Top 100 list based on most favorited blogs, you’ll see it’s based on TINY numbers of favorites users — so few that Publishing 2.0 is STILL on that top 100 despite being on only 28 favorites lists.

And of course Technorati’s core functions like keeping track of numbers of links and delivering search results without timing out continue to SUCK.

Technorati has become a fascinating site, but not for any of the reasons its creators intended.

UPDATE:

Chris Edwards did some sleuthing and discovered evidence that these sites are gaming the system — more evidence that the folks at Technorati are in over their heads (from comments below):

On further inspection, it looks as though the MSN blogs that are linking are personal blogs created by real people rather than spam bots. But the links pushing the target sites up the rankings in Technorati are fakes.

Every single entry on the first page of link-love for »-(¯`v´¯)-» xEuNiCex »-(¯`v´¯)-» at Technorati starts off like this:

Updated spaces falan’s space noshiespace KoRSaN HaCK™ chob’s space facundo’s space Mo Till The Cat arrr… Art N!tru »-(¯`v´¯)-» xE… breana’s space More… [IMG]

That’s 20 identical blog posts, apparently. You’ll (not) be surprised to find out that the text doesn’t exist on any of the sites I checked that supposedly generated all those entries. I’d say it’s a gaping hole in the way that Technorati checks pings (if, indeed, it checks at all).

UPDATE #2:

Chris has more analysis of this phenomenon over at Hacking Cough.

Comments (50 Responses so far)

  1. [IMG rex] Scott Karp: “Have you checked out the Technorati Top 100 (by unique links) lately? It’s starting to change in very interesting ways.” Technorati Tags: blogging, technorati

  2. Have you checked out the Technorati Top 100 (by unique links) lately? It’s starting to change in very interesting ways.”

  3. It’s starting to change in very interesting ways. — First, Dave Winer is gone. That’s right — Scripting News is no longer a top 100 blog. — So what knocked him off? Source: Publishing 2.0 Author: Scott Karp Link: http://publishing2.com/2006/04/21/technorati-top-100… View discussion

  4. Publishing 2.0 and Hacking Cough blogged that the Technorati 100 list was packed with Asian MSN Spaces blogs. Randy Morin offers the following explanation for the overabundance of MSN Spaces blogs in the Technorati 100.

  5. [IMG youngasian.jpg]Scott Karp discovers that Dave Winer got knocked off by young Asian women. Knocked off the technorati Top 100 List, that is. Or if you prefer: Young Asian women got knocked up the Technorati Top 100 List. My initial reaction: It

  6. Publishing 2.0 Technorati Top 100 Is Changing Radically

  7. It’s starting to change in very interesting ways. — First, Dave Winer is gone. That’s right — Scripting News is no longer a top 100 blog. — So what knocked him off? Source: Publishing 2.0 Author: Scott Karp Link: http://publishing2.com/2006/04/21/technorati-top-100… View discussion [IMG Permalink for 'tech.memeorandum/2006/04/22/Xbox_Live_Arcade_to_get_MAME_and_SEGA_games__James_Orry_pro_g.co.uk_'] [IMG ] 12:15

  8. are, especially the Asian ones. Unsurprisingly it’s taken some of the folks from the insular geek blog set, a while to notice this trend. Recently, Scott Karp wrote about this in a blog post entitled Technorati Top 100 Is Changing Radically which was followed up by a blog post entitled Get on MSN Spaces in Asia and watch the link-love pile up. Sort of by Chris Edwards. Both blog posts are interesting because the authors refuse to believe that it is possible for blogs they haven’t heard of

  9. Publishing 2.0 » Technorati Top 100 Is Changing Radically

  10. 发现Dave Winer已经不在Technorati的排行一百上,而前一百个blog已经慢慢开始充满西方人所读不懂的语言的blog了。于是大家纷纷去看

  11. this post

  12. Changing Technorati Top 100 Publishing 2.0 writes about what’s happening in the blogosphere: – Blogging is a global phenomenon – duh! (I canÂ’t even read a lot of the blogs that link to Publishing 2.0) – MSN Spaces is kicking MySpaceÂ’s butt in Asia

  13. Interesting post on the rapidly changing face of the t’rati top 100. Tags: technorati = Powered by Qumana

  14. Here are some highlights that you may be interested in:Technorati Top 100 Is Changing Radically: There are many implications to this phenomenon, all of them fascinating and deeply disruptive to U.S. West Cost-centric view of the blogosphere: – Blogging is a global phenomenon – duh! (I can’t even read a lot of the blogs that link to Publishing

  15. Maps?? ??????MsnSpaces???????MySpace ?????tech.memeorandum.com??????MSN Spaces?MySpace???blogger?????Dave Winer????Technorati????????????blog???????????????????blog??????????

  16. ??? ?????tech.memeorandum.com??????MSN Space?MySpace???blogger?????Dave

  17.     最近两天的tech.memeorandum.com的主题分别是MSN Space和MySpace。一位blogger惊讶地发现Dave

  18. Maps查看 越来越东方的MsnSpaces和越来越西方的MySpace 最近两天的tech.memeorandum.com的主题分别是MSN Spaces和MySpace。一位blogger惊讶地发现Dave Winer已经不在Technorati的排行一百上,而前一百个blog已经慢慢开始充满西方人所读不懂的语言的blog了。于是大家纷纷去看

  19. are, especially the Asian ones. Unsurprisingly it’s taken some of the folks from the insular geek blog set, a while to notice this trend. Recently, Scott Karp wrote about this in a blog post entitledTechnorati Top 100 Is Changing Radically which was followed up by a blog post entitled Get on MSN Spaces in Asia and watch the link-love pile up. Sort of by Chris Edwards. Both blog posts are interesting because the authors refuse to believe that it is possible for blogs they haven’t heard of

  20. Scott Karp of Publishing 2.0took a look at the Technorati 100 yesterday and found that, even before he had quit blogging there, Dave Winer’s Scripting News was out of the top 100. Steadily replacing the old A-list was a group of blogs, mostly from the Far East, that have seemingly charged up

  21. [...] Interesting post on the rapidly changing face of the t’rati top 100.Tags: technorati = Powered by Qumana [...]

  22. Technorati does indeed suck. I don’t understand why they can’t get it together– they keep coming up with wack-ass features instead of focusing on the core functionality.

    If Google blog search were to add 2-3 more basic features, I would probably never use Technorati again.

  23. FYI:

    #26 http://k-tai.impress.co.jp/
    News site about mobile phones and technology. Publisehd by one of Japan’s biggest technology publishers i.e. not a personal blog.

    #29 http://atnewz.jp/
    This looks like a Japanese Digg-style tech site not a personal blog

    Technorati Japan has a list of the top Japan blogs here: http://technorati.jp/talk/top100.html

    It is in Technorati’s interest to continually promote the blog space as growing but considering that the results now include high-noise-low-content MySpace posts I wonder how much of the current “growth” is actually taking place outside MySpace or MSN Spaces. And how many of the “blogs” that are tracked are not simply news sites where people comment (including my own site).

  24. [...]  – Technorati top 100 wijzigt drastisch –   | Zaterdag 22 April | karma: + 0 – 1 Er zijn Amerikanen die er achter komen dat de Blogosphere niet alleen om hen draait. Zo is men bij Publishing 2.0 tot de ontdekking gekomen dat de Technorati top 100 de laatste tijd drastisch is gewijzigd en de Aziaten aan het oprukken zijn. Een van de conclusies die Publishing 2.0 trekt: Blogging is a global phenomenon – duh! (I can’t even read a lot of the blogs that link to Publishing 2.0). Bij deze hebben we ze weer een extra probleem voorgeschoteld. [...]

  25. [...] Technorati Top 100 Changing Radically  Wow.  *Blinks* [...]

  26. Changes of this sort are the result of 2 variables: changes in the blogosphere, and changes in the aggregators capacity/ability to crawl content. In other words, although we might look at a list and think that the list is changing, it is more likely that the bias in the coverage of weblogs is changing in some skewed manner (e.g. suddenly crawling a new hosting system, or a new language).

  27. Britney Spears, or her Japanese equivalent, will always beat out Dave Winer among the general population. So from one point of view, there is a real indication as to when one is measuring the general population. On the other hand, when that point is reached, it should also be recognized that the meaning of the comparison has changed, and more localization needs to be considered.

    You probably don’t even know who the most popular movie star is in India. But they might outrank the most popular movie star in the US in terms of fan devotion. But remember, you’re still not going to ever be a movie star yourself.

  28. Some of these blogs look real but those MSN Spaces ones look real suspicious if you start to examine the kinds of links that point to them. Try M¥$ŤěяĬǾũ§ ĢÎѓĻ, in with a bullet at number 8 with a mere 20 posts in two days according to Technorati. Lots of supposedly different blogs, almost all on MSN Spaces and with remarkably similar entries. Sounds like someone at MSN is going to have to do some weeding over the next few days.

    I wouldn’t say I’ve gone through the list extensively – Technorati keeps dropping out. But that’s probably because these MSN Spaces blogs are hammering away at the site’s ping API. I wouldn’t be surprised if the whole Technorati 100 has been replaced by the end of the weekend, before the clean-up starts on Monday.

  29. On further inspection, it looks as though the MSN blogs that are linking are personal blogs created by real people rather than spam bots. But the links pushing the target sites up the rankings in Technorati are fakes.

    Every single entry on the first page of link-love for »-(¯`v´¯)-» xEuNiCex »-(¯`v´¯)-» at Technorati starts off like this:

    Updated spaces falan’s space noshiespace KoRSaN HaCKâ„¢ chob’s space facundo’s space Mo Till The Cat arrr… Art N!tru »-(¯`v´¯)-» xE… breana’s space More… [IMG]

    That’s 20 identical blog posts, apparently. You’ll (not) be surprised to find out that the text doesn’t exist on any of the sites I checked that supposedly generated all those entries. I’d say it’s a gaping hole in the way that Technorati checks pings (if, indeed, it checks at all).

  30. There is another possibility. I administered myself a slap to the forehead when I looked at one of the other listings, for Myhurt at FC2 in Japan, and again at those for the MSN blogs – I realised that there is a clue in the phrase “updated spaces”.

    It could be Technorati gaming themselves. I’ve gone into a bit more detail at my blog, but those results could come from a scraping script where someone forgot to tune out links in the boilerplate and other ‘non-bloggy’ parts of the page.

    The criticism about not including MSN Spaces etc in the Technorati stats may have hit home. And someone decided to do something about it without analysing the results before activating the production version of the script.

  31. [...] Scott Karp notes changes in the Technorati 100.   [...]

  32. The two Japanese blogs are not personal, they are in fact technology blogs/news sites, the first one is about keitais (mobile phones) and is part of a very well known site for technology news and the second one is Digg clone with Japanese news.

    CD

  33. For those of you interested in checking out what’s happening in the Web 2.0 world outside US. Check this: http://www.thenextweb.org

  34. [...] Scott Karp notes changes in the Technorati 100.   [...]

  35. [...] Scott Karp of Publishing 2.0 took a look at the Technorati 100 yesterday and found that, even before he had quit blogging there, Dave Winer’s Scripting News was out of the top 100. Steadily replacing the old A-list was a group of blogs, mostly from the Far East, that have seemingly charged up the charts. Karp saw it as a new A-list emerging. Maybe. Or could it just be an overenthusiastic web script at work? [...]

  36. Technorati’s A-list bloggers losing out to young Asian women…

    ……

  37. I wrote another explanation on the flaw of link stats (http://www.yugatech.com/blog/?p=606) about 3 months ago involving blogs in subdomains and sub-directories. Looks like the unique sites count has some bug.

  38. [...] Technorati Top 100: Hacked by Myspace? 22.04.2006 | | Eingetragen von Oliver Gassner Wie kommen (asiatische(?)) Teenie-Blogs aus Myspace in die T Top 100? Link-Love Hacking? Trackback-URL (Link-URL kopieren) [...]

  39. Is it a bad thing that the Technorati 100 is evolving?

    It Technorati used the number of ‘friends’ some folks have on MySpace as an indicator of influence – well most independent bloggers would be left in the dust. Probably ALL of the well known ones.

    There are huge networks out there and just because they exist within the realms of MySpace, Xanga, and Livejournal shouldn’t discount them.

  40. [...] Dave Winer links and Scott Karp investigates. Sue @ 6:38 pm Filed under: sci-tech and blogging [...]

  41. Remember what Amazon.com’s bestseller list was like in 1996. I dug it up:

    1. Creating Killer Web Sites: The Art of Third-Generation Site Design; David Siegel

    2. Executive Orders; Tom Clancy

    3. The Dilbert Principle: A Cubicle’s Eye View of Bosses, Meetings, Management Fads & Other Workplace Afflictions; Scott Adams

    4. Against the Gods: The Remarkable Story of Risk; Peter L. Bernstein

    5. The English Patient; Michael Ondaatje

    6. Idoru; William Gibson

    7. Airframe; Michael Crichton

    8. Creating Great Web Graphics; Laurie McCanna

    9. Where Wizards Stay Up Late: The Origins of the Internet; Matthew Lyon, Katie Hafner

    10. The Visual Display of Quantitative Information; Edward R. Tufte

    I believe Programming Perl was the bestselling Amazon book in 1995 (their first year of operation), but I might be wrong.

  42. [...] Scott Karp propone alcune osservazioni: Ci sono molte implicazioni di questo fenomeno, e sono tutte affascinanti e in grado di distruggere l’interpretazione West-Coast centrica del fenomeno blog. – Il blogging è ormai un fenomeno globale. – MSN Spaces in Asia sta cacciando a calci MySpace – La forza del cross-linking dei blog personali sta chiudendo in una piccola stanza i blogger che scrivono professionalmente – I blog tecnologici che hanno dominato la prima geekosfera saranno presto cacciati definitivamente dalla Top !00. – La visione provinciale americana del web 2.0 aiuta poco a capire la globalizazione del web 2.0. [...]

  43. [...] I hate to spoil the fun, but Scripting News is back in the Technorati 100 at position 88. Hehe.   [...]

  44. [...] Publishing 2.0 carries an indepth report with some interesting discoveries: First, Dave Winer is gone. That’s right — Scripting News is no longer a top 100 blog. [...]

  45. [...] Venerdì sera Scott Karp scrisse nel suo blog che i risultati della Top 100 di Technorati erano radicalmente cambiati e che molti dei blog più famosi e gettonati della blogosfera erano spariti dalla classifica per essere rimpiazzati da molti blog cinesi collegati alla piattaforma MSN Spaces. [...]

  46. This was a bug that cropped up at the end of last week. We fixed it and now things are back to normal. Sorry about the problem.

    Dave

  47. [...] Is MSN Spaces RuiningTechnorati? I’m a little late to the party on this one, but folks are talking about how MSN Spaces is blowing up the Technorati spot. Seems there’s a glut of cute little Chinese girls with very popular MSN Spaces pages that have broken into the Technorati Top 100 blogs. Ye Gods! Dave Winer stopped blogging and we’re surrounded by anime. Alarum! Chris Edwards over at Hacking Cough did some sleuthing and found the apparent reason: It seems that Myhurt has knocked up a nice template that has been used by a lot of FC2 bloggers. And Technorati has picked up those links as real trackbacks in the way that it does not for all those links to SixApart at the bottom of Movable Type blogs. [...]

  48. [...] Granieri analizza gli effetti dell’evoluzione demografica di Internet e la conseguente obsolescenza di alcuni concetti correnti come blog, ranking, etc. A partire da un articolo di Scott Karp che propone alcune osservazioni: Ci sono molte implicazioni di questo fenomeno, e sono tutte affascinanti e in grado di distruggere l’interpretazione West-Coast centrica del fenomeno blog. – Il blogging è ormai un fenomeno globale. – MSN Spaces in Asia sta cacciando a calci MySpace – La forza del cross-linking dei blog personali sta chiudendo in una piccola stanza i blogger che scrivono professionalmente – I blog tecnologici che hanno dominato la prima geekosfera saranno presto cacciati definitivamente dalla Top !00. – La visione provinciale americana del web 2.0 aiuta poco a capire la globalizazione del web 2.0. [...]

  49. [...] We need better approaches to ranking blogs. Scott Karp made a very interesting observation in Technorati Top 100 Is Changing Radically: Have you checked out the Technorati Top 10 [...]

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