Comments on: The Unbearable Lightness of 2.0 Business Strategy http://publishing2.com/2006/05/21/the-unbearable-lightness-of-20-business-strategy/ The (r)Eevolution of Media Tue, 22 Jun 2010 09:23:32 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: The Daily Hook » Blog Archive » Product Placement in July 1st Show http://publishing2.com/2006/05/21/the-unbearable-lightness-of-20-business-strategy/comment-page-1/#comment-6511 The Daily Hook » Blog Archive » Product Placement in July 1st Show Mon, 03 Jul 2006 21:13:10 +0000 http://publishing2.com/2006/05/21/the-unbearable-lightness-of-20-business-strategy/#comment-6511 [...] Maybe I’m taking a page out of the Jeff Jarvis handbook by posting these links, but you don’t even know who Jeff Jarvis is so don’t worry about that! However, maybe posting these products has no point because more and more each day I’m beginning to agree with Scott Karp’s point of view that we may never make any money doing a podcast because of the Google-like monopolization of ad dollars. But we enjoy doing it and we do it for the people, so I think thats really what matters in the end.  Do it because you love it! After all, we DO love it and we love you too. [...] [...] Maybe I’m taking a page out of the Jeff Jarvis handbook by posting these links, but you don’t even know who Jeff Jarvis is so don’t worry about that! However, maybe posting these products has no point because more and more each day I’m beginning to agree with Scott Karp’s point of view that we may never make any money doing a podcast because of the Google-like monopolization of ad dollars. But we enjoy doing it and we do it for the people, so I think thats really what matters in the end.  Do it because you love it! After all, we DO love it and we love you too. [...]

]]> By: The Great Seduction: The razor blades of the digital economy http://publishing2.com/2006/05/21/the-unbearable-lightness-of-20-business-strategy/comment-page-1/#comment-3904 The Great Seduction: The razor blades of the digital economy Wed, 31 May 2006 11:34:38 +0000 http://publishing2.com/2006/05/21/the-unbearable-lightness-of-20-business-strategy/#comment-3904 <!--%kramer-ref-pre%-->[...] Scott Karp is asking the right question. He wants to know how creative artists and writers are supposed to make money in the unbearably light new economy. [...]<!--%kramer-ref-post%--> [...] Scott Karp is asking the right question. He wants to know how creative artists and writers are supposed to make money in the unbearably light new economy. [...]

]]> By: Publishing 2.0 » Show Me the BUSINESS MODEL! http://publishing2.com/2006/05/21/the-unbearable-lightness-of-20-business-strategy/comment-page-1/#comment-3875 Publishing 2.0 » Show Me the BUSINESS MODEL! Tue, 30 May 2006 18:29:54 +0000 http://publishing2.com/2006/05/21/the-unbearable-lightness-of-20-business-strategy/#comment-3875 [...] Robert Young provides the latest example of the unbearable lightness of 2.0 business strategy, arguing that media companies should create American Idol-like platforms for individual self-expression: Think of this way… what if “American Idol” had been produced solely by the capabilities of the contestants themselves, without the expertise and talent of the show’s producers, directors, writers, etc. As talented and entertaining as the contestants are, the resulting production quality, the level of emotional engagement, viewership/ratings and monetization potential of the full package would likely be far inferior to what we all see on the air today. Well, social networks should be seen in a similar way… people want to express themselves and the platforms that allow them to do so with the most creativity and production value, are the ones that people will flock to. [...] [...] Robert Young provides the latest example of the unbearable lightness of 2.0 business strategy, arguing that media companies should create American Idol-like platforms for individual self-expression: Think of this way… what if “American Idol” had been produced solely by the capabilities of the contestants themselves, without the expertise and talent of the show’s producers, directors, writers, etc. As talented and entertaining as the contestants are, the resulting production quality, the level of emotional engagement, viewership/ratings and monetization potential of the full package would likely be far inferior to what we all see on the air today. Well, social networks should be seen in a similar way… people want to express themselves and the platforms that allow them to do so with the most creativity and production value, are the ones that people will flock to. [...]

]]> By: Dennis Howlett http://publishing2.com/2006/05/21/the-unbearable-lightness-of-20-business-strategy/comment-page-1/#comment-3638 Dennis Howlett Tue, 23 May 2006 01:26:02 +0000 http://publishing2.com/2006/05/21/the-unbearable-lightness-of-20-business-strategy/#comment-3638 There are many ways for super-nodes to monetize, if they haven't done so already. The idea the people (readers) cluster but ultimately move on is nothing new. Tastes change, habits alter - it's part of growth. Why try and shoehorn variations on an advertising model that remains rooted in the idea of brand reflective influence? In the past, media would spend fortunes promoting and building playlists of readers to wave in front of advertisers. Today, that's an irrelevance. But then when was it any different? My sense is that if a particular piece of media is held to be influential at a point in time, then monetizing through advertising is legitimate. But only at that point in time and not for all time. Otherwise, we end up agonizing over something that does not exist - post-20th century media advertising models. There are many ways for super-nodes to monetize, if they haven’t done so already. The idea the people (readers) cluster but ultimately move on is nothing new. Tastes change, habits alter – it’s part of growth. Why try and shoehorn variations on an advertising model that remains rooted in the idea of brand reflective influence? In the past, media would spend fortunes promoting and building playlists of readers to wave in front of advertisers. Today, that’s an irrelevance. But then when was it any different? My sense is that if a particular piece of media is held to be influential at a point in time, then monetizing through advertising is legitimate. But only at that point in time and not for all time.

Otherwise, we end up agonizing over something that does not exist – post-20th century media advertising models.

]]> By: BuzzMachine » Blog Archive » Resident philistine to resident curmudgeon http://publishing2.com/2006/05/21/the-unbearable-lightness-of-20-business-strategy/comment-page-1/#comment-3636 BuzzMachine » Blog Archive » Resident philistine to resident curmudgeon Tue, 23 May 2006 00:11:42 +0000 http://publishing2.com/2006/05/21/the-unbearable-lightness-of-20-business-strategy/#comment-3636 [...] (Pity. And I thought we were getting along so well.) [...] [...] (Pity. And I thought we were getting along so well.) [...]

]]> By: Anne 2.0 » Content’s Divorce from Advertising http://publishing2.com/2006/05/21/the-unbearable-lightness-of-20-business-strategy/comment-page-1/#comment-3635 Anne 2.0 » Content’s Divorce from Advertising Mon, 22 May 2006 23:46:25 +0000 http://publishing2.com/2006/05/21/the-unbearable-lightness-of-20-business-strategy/#comment-3635 [...] Scott Karp of Publishing 2.0: [...] [...] Scott Karp of Publishing 2.0: [...]

]]> By: Mathew Ingram http://publishing2.com/2006/05/21/the-unbearable-lightness-of-20-business-strategy/comment-page-1/#comment-3634 Mathew Ingram Mon, 22 May 2006 22:53:31 +0000 http://publishing2.com/2006/05/21/the-unbearable-lightness-of-20-business-strategy/#comment-3634 Excellent use of the word "ontological," Scott -- and you could probably have thrown "epistemological" in there too, just for fun :-) Seriously though, you continue to raise an interesting point about who is going to pay for all this new media, and how. Will it all be AdSense-driven or some similar pay-per-click model? Micro-payments? If we could just come up with some believable answer to that question, I suspect we could become very rich. Perhaps we will all have to find wealthy patrons, the same way most of the early poets and playrights did. Mathew Excellent use of the word “ontological,” Scott — and you could probably have thrown “epistemological” in there too, just for fun :-)

Seriously though, you continue to raise an interesting point about who is going to pay for all this new media, and how. Will it all be AdSense-driven or some similar pay-per-click model? Micro-payments? If we could just come up with some believable answer to that question, I suspect we could become very rich. Perhaps we will all have to find wealthy patrons, the same way most of the early poets and playrights did.

Mathew

]]> By: Chris Brogan http://publishing2.com/2006/05/21/the-unbearable-lightness-of-20-business-strategy/comment-page-1/#comment-3632 Chris Brogan Mon, 22 May 2006 21:03:23 +0000 http://publishing2.com/2006/05/21/the-unbearable-lightness-of-20-business-strategy/#comment-3632 I think it's an interesting debate because in a way it is at the heart of my own personal conundrum: I create content, but I recognize that it's harder for people to find "lone wolf" content. To that end, I am trying to aggregate smaller content creators who do something similar to my material, such that I can present a better "package" either to networks seeking content, advertisers looking to write a reasonable check instead of micropayments, and consumers looking to find material worth their time. I wrote <a href="http://chrisbrogan.blogspot.com/2006/05/content-networks-are-new-blogs.html" rel="nofollow">Content Networks are the new Blogs</a> for that reason at my personal site, too. I'm really wondering about that same debate. Is it a good time to be in the gold mining business, or the picks and shovels business? Thanks for your great post. I think it’s an interesting debate because in a way it is at the heart of my own personal conundrum: I create content, but I recognize that it’s harder for people to find “lone wolf” content. To that end, I am trying to aggregate smaller content creators who do something similar to my material, such that I can present a better “package” either to networks seeking content, advertisers looking to write a reasonable check instead of micropayments, and consumers looking to find material worth their time.

I wrote Content Networks are the new Blogs for that reason at my personal site, too. I’m really wondering about that same debate. Is it a good time to be in the gold mining business, or the picks and shovels business?

Thanks for your great post.

]]> By: Steve Bryant http://publishing2.com/2006/05/21/the-unbearable-lightness-of-20-business-strategy/comment-page-1/#comment-3625 Steve Bryant Mon, 22 May 2006 18:38:09 +0000 http://publishing2.com/2006/05/21/the-unbearable-lightness-of-20-business-strategy/#comment-3625 Oh, and in regards to prose's better half, don't forget the words of Wallace Stevens: "Money is a form of poetry." Oh, and in regards to prose’s better half, don’t forget the words of Wallace Stevens: “Money is a form of poetry.”

]]> By: /Message: Jeff Jarvis on Everybody’s a Network http://publishing2.com/2006/05/21/the-unbearable-lightness-of-20-business-strategy/comment-page-1/#comment-3624 /Message: Jeff Jarvis on Everybody’s a Network Mon, 22 May 2006 17:57:45 +0000 http://publishing2.com/2006/05/21/the-unbearable-lightness-of-20-business-strategy/#comment-3624 <!--%kramer-ref-pre%-->[...] [Update: Scott Karp (who I just met at mesh) joins the discussion.] tags: jeff+jarvis, umair+haque, david+carr, the+death+of+newspapers, the+edge+dissolves+the+center [...]<!--%kramer-ref-post%--> [...] [Update: Scott Karp (who I just met at mesh) joins the discussion.] tags: jeff+jarvis, umair+haque, david+carr, the+death+of+newspapers, the+edge+dissolves+the+center [...]

]]> By: Steve Bryant http://publishing2.com/2006/05/21/the-unbearable-lightness-of-20-business-strategy/comment-page-1/#comment-3618 Steve Bryant Mon, 22 May 2006 13:55:10 +0000 http://publishing2.com/2006/05/21/the-unbearable-lightness-of-20-business-strategy/#comment-3618 Nice article, Scott. I see my <a href="http://www.publish.com/article2/0,1759,1927990,00.asp" rel="nofollow">unbearable lightness title</a> is catching on... ;-) Nice article, Scott. I see my unbearable lightness title is catching on… ;-)

]]> By: MS zero-day Word exploit (and Moscow poli-tecture) - Computerworld Blogs http://publishing2.com/2006/05/21/the-unbearable-lightness-of-20-business-strategy/comment-page-1/#comment-3608 MS zero-day Word exploit (and Moscow poli-tecture) - Computerworld Blogs Mon, 22 May 2006 10:20:25 +0000 http://publishing2.com/2006/05/21/the-unbearable-lightness-of-20-business-strategy/#comment-3608 <!--%kramer-ref-pre%-->[...] Scott Karp: The Unbearable Lightness of 2.0 Business Strategy [...]<!--%kramer-ref-post%--> [...] Scott Karp: The Unbearable Lightness of 2.0 Business Strategy [...]

]]> By: Jim Gilliam http://publishing2.com/2006/05/21/the-unbearable-lightness-of-20-business-strategy/comment-page-1/#comment-3593 Jim Gilliam Mon, 22 May 2006 01:53:22 +0000 http://publishing2.com/2006/05/21/the-unbearable-lightness-of-20-business-strategy/#comment-3593 ted- myspace is the equivalent of a teenager's bedroom. the bedroom is supposed to be *my* space, but the parents won't let me paint the walls black. on my space i can do that. so where's the "closet" section of my space? i want to share the clothes i'm wearing with my friends. and if they buy them, i should get a cut. maybe i even made my own t-shirts on zazzle. their ipod is basically there, it's just not something kids can make money from yet. but they could if all the bands could sell tracks off their profiles, and the kid who introduced their friend to the band got a cut. ted-
myspace is the equivalent of a teenager’s bedroom. the bedroom is supposed to be *my* space, but the parents won’t let me paint the walls black. on my space i can do that.

so where’s the “closet” section of my space? i want to share the clothes i’m wearing with my friends. and if they buy them, i should get a cut. maybe i even made my own t-shirts on zazzle.

their ipod is basically there, it’s just not something kids can make money from yet. but they could if all the bands could sell tracks off their profiles, and the kid who introduced their friend to the band got a cut.

]]> By: Ted http://publishing2.com/2006/05/21/the-unbearable-lightness-of-20-business-strategy/comment-page-1/#comment-3589 Ted Mon, 22 May 2006 00:34:15 +0000 http://publishing2.com/2006/05/21/the-unbearable-lightness-of-20-business-strategy/#comment-3589 <em>if you were a teenager… you are a lot more likely to buy something through a friend, than through some corporation. right?</em> What does that mean? Buy what through a friend? if you were a teenager… you are a lot more likely to buy something through a friend, than through some corporation. right?

What does that mean? Buy what through a friend?

]]> By: Mark Devlin http://publishing2.com/2006/05/21/the-unbearable-lightness-of-20-business-strategy/comment-page-1/#comment-3588 Mark Devlin Mon, 22 May 2006 00:20:16 +0000 http://publishing2.com/2006/05/21/the-unbearable-lightness-of-20-business-strategy/#comment-3588 Jeff's image of the independent, but lonely, blogger that worries about the value of community is instructive. Maybe communities are not for him, but most people get value from them. It's called the edge because it's not the centre. Most people want to be in the centre of things because at the edge, no-one can hear you scream. Jeff’s image of the independent, but lonely, blogger that worries about the value of community is instructive. Maybe communities are not for him, but most people get value from them.

It’s called the edge because it’s not the centre. Most people want to be in the centre of things because at the edge, no-one can hear you scream.

]]> By: Jim Gilliam http://publishing2.com/2006/05/21/the-unbearable-lightness-of-20-business-strategy/comment-page-1/#comment-3586 Jim Gilliam Sun, 21 May 2006 22:53:56 +0000 http://publishing2.com/2006/05/21/the-unbearable-lightness-of-20-business-strategy/#comment-3586 myspace is enormously valuable because of the relationships it is enabling. if they insist on turning that that value into money, then they just need to enable transasctions between those relationships. if you were a teenager... you are a lot more likely to buy something through a friend, than through some corporation. right? same applies across the whole chain.. just cut everybody in on the money flow.. like distributed credit card fees. myspace is enormously valuable because of the relationships it is enabling. if they insist on turning that that value into money, then they just need to enable transasctions between those relationships.

if you were a teenager… you are a lot more likely to buy something through a friend, than through some corporation. right?

same applies across the whole chain..

just cut everybody in on the money flow.. like distributed credit card fees.

]]> By: David Koopmans http://publishing2.com/2006/05/21/the-unbearable-lightness-of-20-business-strategy/comment-page-1/#comment-3585 David Koopmans Sun, 21 May 2006 22:30:16 +0000 http://publishing2.com/2006/05/21/the-unbearable-lightness-of-20-business-strategy/#comment-3585 I think what Jeff and Umair are trying to do is understand the step before "who pays whom how many dollars for what"; i.e. what are the driving forces. The problem I see with this is similar to what you observe; it leaves lots of room for esoteric debate that go many ways. My guess is that advertising dollars will onbly support so much; the "free" culture of the web will dissapear for good tools and we'll do what we have always done in business; pay for something we see as having value. I think what Jeff and Umair are trying to do is understand the step before “who pays whom how many dollars for what”; i.e. what are the driving forces.

The problem I see with this is similar to what you observe; it leaves lots of room for esoteric debate that go many ways. My guess is that advertising dollars will onbly support so much; the “free” culture of the web will dissapear for good tools and we’ll do what we have always done in business; pay for something we see as having value.

]]> By: Jeff Jarvis http://publishing2.com/2006/05/21/the-unbearable-lightness-of-20-business-strategy/comment-page-1/#comment-3580 Jeff Jarvis Sun, 21 May 2006 20:50:00 +0000 http://publishing2.com/2006/05/21/the-unbearable-lightness-of-20-business-strategy/#comment-3580 That's what I tried to address in the post that followed this one, about fluid networks. I don't have the answer there but it's what I'm fretting about: In a world where everyone is a network, where is the value and where is the money? I don't have answers, just a lot of questions, in that post. That’s what I tried to address in the post that followed this one, about fluid networks. I don’t have the answer there but it’s what I’m fretting about: In a world where everyone is a network, where is the value and where is the money? I don’t have answers, just a lot of questions, in that post.

]]> By: m. migurski / snippets http://publishing2.com/2006/05/21/the-unbearable-lightness-of-20-business-strategy/comment-page-1/#comment-3627 m. migurski / snippets Thu, 01 Jan 1970 00:00:00 +0000 http://publishing2.com/2006/05/21/the-unbearable-lightness-of-20-business-strategy/#comment-3627 <!--%kramer-pre%--> May 21, 2006The Unbearable Lightness of 2.0 Business Strategy found: 07:17pm May 21, 2006 "Now I'll be the first to admit that I enjoy this kind of intellectual debate, for the same reason, I suspect, that I enjoyed critical theory in school. But what I find absent from this an all other 2.0 discourses<!--%kramer-post%--> May 21, 2006The Unbearable Lightness of 2.0 Business Strategy found: 07:17pm May 21, 2006 “Now I’ll be the first to admit that I enjoy this kind of intellectual debate, for the same reason, I suspect, that I enjoyed critical theory in school. But what I find absent from this an all other 2.0 discourses

]]> By: Matt McAlister http://publishing2.com/2006/05/21/the-unbearable-lightness-of-20-business-strategy/comment-page-1/#comment-3657 Matt McAlister Thu, 01 Jan 1970 00:00:00 +0000 http://publishing2.com/2006/05/21/the-unbearable-lightness-of-20-business-strategy/#comment-3657 <!--%kramer-pre%--> RSS is intended to be read in an aggregator, and most of it can’t be reused or republished. So you can get any data you want from the net, so long as it’s the last 10 items on an RSS feed, and you don’t what to do anything with it.Publishing 2.0 » The Unbearable Lightness of 2.0 Business Strategy Umair Haque and Jeff Jarvis are engaged in an ontological debate about what constitutes “the edge” and what will ultimately be the winning business strategy at the edge. JimmyR.com Yahoo! Answers Resources<!--%kramer-post%--> RSS is intended to be read in an aggregator, and most of it can’t be reused or republished. So you can get any data you want from the net, so long as it’s the last 10 items on an RSS feed, and you don’t what to do anything with it.Publishing 2.0 » The Unbearable Lightness of 2.0 Business Strategy Umair Haque and Jeff Jarvis are engaged in an ontological debate about what constitutes “the edge” and what will ultimately be the winning business strategy at the edge. JimmyR.com Yahoo! Answers Resources

]]> By: Rauru Blog http://publishing2.com/2006/05/21/the-unbearable-lightness-of-20-business-strategy/comment-page-1/#comment-3955 Rauru Blog Thu, 01 Jan 1970 00:00:00 +0000 http://publishing2.com/2006/05/21/the-unbearable-lightness-of-20-business-strategy/#comment-3955 <!--%kramer-pre%-->Unbearable Lightness of 2.0 Business Stragegy<!--%kramer-post%--> Unbearable Lightness of 2.0 Business Stragegy

]]> By: The Great Seduction http://publishing2.com/2006/05/21/the-unbearable-lightness-of-20-business-strategy/comment-page-1/#comment-175733 The Great Seduction Thu, 01 Jan 1970 00:00:00 +0000 http://publishing2.com/2006/05/21/the-unbearable-lightness-of-20-business-strategy/#comment-175733 <!--%kramer-pre%--><!--%kramer-post%-->

]]>