June 3rd, 2006

Hey Seth, Comment THIS!

by Scott Karp

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So much for blogging as conversation, at least according to Seth Godin:

I think comments are terrific, and they are the key attraction for some blogs and some bloggers. Not for me, though. First, I feel compelled to clarify or to answer every objection or to point out every flaw in reasoning. Second, it takes way too much of my time to even think about them, never mind curate them. And finally, and most important for you, it permanently changes the way I write. Instead of writing for everyone, I find myself writing in anticipation of the commenters.

Didn’t Seth get the memo on Web 2.0, two-way media, the audience is in control, yadda, yadda?

Really, this is so utterly arrogant. He writes better when he ignores what his readers think? How did this guy make it into the top 100?

Maybe by following rule #57, which Seth left out of his dopey list of how to get traffic for your blog (a dead horse beating topic, if ever there was one).

57. Refuse to allow comments on your blog so people are forced to link to your posts to tell you how irritatingly arrogant they are, which is a great way to artificially inflate your Technorati ranking and make people think your blog is worth reading — write more arrogant posts and repeat.

UPDATE
One of the principal reasons why I blog is to throw ideas out there and see what other people think — that’s how I learn, especially when people disagree with me. Sometimes it helps me sharpen my argument — other times it helps me realize that I’ve be guilty of sloppy thinking or worse. Regardless, I like to think that reading comments makes me smarter and creates value for my readers — they respond to each other (sometimes heatedly). I don’t always respond to every comment, but I think I respond enough to make it all worthwhile.

Perhaps this is my personal preference, but I find it difficult to respect a writer who discounts the learning cycle of putting ideas out there and learning from the response — and who doesn’t have the intellectual fortitude to put ideas out without worrying about what comments will say. Sure Seth allows trackbacks, but that significantly increases the barriers to response. And his responsiveness to email is an entirely separate issue.

And yes there’s tons of hype over how media is now a “conversation” — but I think the increase in interactivity is undeniably a net positive.

If Seth wants to use his blog as a closed publishing platform, that is certainly his prerogative. If he doesn’t want to care what his readers think, that’s his call too — but for goodness sake, don’t rub your readers’ nose in it. And don’t go running around telling other people how to blog when you reject one its widely accepted conventions.

I’d guess Seth’s biggest concern is making sure he operates in a Bush-like bubble where he doesn’t have to confront people who disagree with him — which is probably why he deleted the trackback from this post.

Thank goodness for techmeme.

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  • No, the audience is not in control. Nor should it be. Look what’s that’s meant for Slashdot and Digg.

    I think that's one of the great benefits of Slashdot and Digg. Properly-moderated commenting/conversations mean that you get the best out of the masses -- the wheat if you set moderation high, and the chaff if you want to dig down deep and see what everyone said.

    No censorship, just a public consensus as to what's useful.
  • Scott,
    Seth sure knows how to stir a "storm-in-a-teacup". Even this seems to be an attempt to generate some blogosphere-reactions. I somehow feel his behavior is like having an open-house and then asking your invitees to shut-up, but that's his prerogative. It's up to us to react to it.

    I think you have better articulated your thoughts than I did. So I'm gonna link to you. Feel free to comment. It's the blogosphere!
    -Mario Sundar

    p.s. I love the way I can preview my comments right below. Neat.
  • I have always sensed a tinge of condescension in some of Seth Godin's posts. I chalked it up to his east coast attitude, and success. Both, in my opinion are good things. However, I really don't care about having the ability to post, or even trackback to his blog. I do however find it ironic that Seth's recent and rude post to his fans/consumers/clients is exactly the opposite of what he preaches. Is he just The Wizard of Blogs?
  • Karl
    He has technorati and other link discovery tools (like Memeorandum) to discover what others are saying about his writing.

    Ya know - sometimes I think you all are a bunch of buds and sometimes like to send a boat loads of link-love one way or another everyonce and awhile.

    Either that - or the joke's on you and the rest of you - who have decided to take the bait.
  • Karl
    When people can't comment directly on someone's post - they have incentive to post on their own blog and link.

    Ding ding ding.
  • hé hé hé.. seth is very cleaver !! comments are closed but trackbacks are open !! What are posts other blogs about ONE post if they are linked with trackbacks ?? They are comments TOO but more sophisticated comments (a blogger will be more carefull about what he writes on HIS own blog than on usual comments..)
    You can say that set has comments too but on other blogs.. he made some transversal conversations..
  • Seth is completly right --> he writes for them who have the same "world's view" that he has.. read "all marketers are liars".. Write for ALL is not possible and is prostitution. Write to find who has the same idea is better for marketer !!
  • ted
    Seth knows that the way he presents his arguments is bound to bring strident, challenging comments. Since he really doesn't know what he's talking about, this presents a problem.
  • I think Seth's brand has peaked and will soon be in decline. I never find anything there that I haven't already gotten from better bloggers with a more solid analysis. My understanding is that the businesses in which he's applied his views have not done so well either.

    He could actually reduce his email load by opening comments and allowing conversation to occur and simply adding his insights where they are "needed". He kind of comes across as a compulsive control freak when he makes it clear he can't allow that to happen without responding to every comment.

    Poor guy.
  • Instead of writing for everyone, I find myself writing in anticipation of the commenters.


    The commentors could be a representative selection of "everyone". If they're asking for clarification, so are other people.

    There are times that I believe shutting off comments is warranted, but sparingly. Family obituaries come to mind.

    57. Refuse to allow comments on your blog so people are forced to link to your posts to tell you how irritatingly arrogant they are, which is a great way to artificially inflate your Technorati ranking and make people think your blog is worth reading — write more arrogant posts and repeat.


    In other words, Visibility uber alles. To Seth Godin's credit, I suppose, I don't associate him with "conversation" rhetoric like Doc Searls or Robert Scoble. But a fair question would be to ask why the Squidoo blog (a blog about a service, with users) doesn't allow comments either. That doesn't sound very "conversational" to me.
  • Yes, it is a bit arrogant to assume a difference of opinion expressed in a comment is a "flaw in reasoning". But, then, an awful lot of people posting comments also can't tell the difference between "disagree" and "sub-human mindless dribble worthy of a libelous response".

    No, the audience is not in control. Nor should it be. Look what's that's meant for Slashdot and Digg. People have a right to say anything. There is no corresponding obligation for any of the rest of us to publish what they say, or even to listen.

    Despite all the Web 2.0 marketing hype (and, absent the hype, it disappears), a blog remains a publication, not a chanting chamber. People who post comments are no longer simply readers. They're applying to be participants. Whether or not they get to play is up to the guy running the blog.
  • Elad
    Well, some arrogant people nevertheless write very well. Seth is one of those people, which makes his blog a worthwhile read even though he doesn't care what you think.
  • Seth is notoriously great at writing you back if you email him. (or is it just my experience)

    I have written him several times, some, on occassion, to say that I disagree with him and actually (you're right here) linked to him in a blog post where I talked about where we didn't see eye to eye on something.

    If someone replies back to every email sent his way, can you imagine replying back to the number of comments a blog like his would receive?

    I agree though, I've often wondered why he has comments turned off on his blog -- thx for the pointer.
  • No, no:

    #57 - Know when not to drink the Kool-Aid.
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