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	<title>Comments on: Google Redefines the Media and Tech Business</title>
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	<link>http://publishing2.com/2006/06/12/google-redefines-the-media-and-tech-business/</link>
	<description>The (r)Eevolution of Media</description>
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		<title>By: Publishing 2.0 &#187; Google Acquires YouTube, Becomes the Archetypal Media Company</title>
		<link>http://publishing2.com/2006/06/12/google-redefines-the-media-and-tech-business/comment-page-1/#comment-20555</link>
		<dc:creator>Publishing 2.0 &#187; Google Acquires YouTube, Becomes the Archetypal Media Company</dc:creator>
		<pubDate>Tue, 10 Oct 2006 03:08:02 +0000</pubDate>
		<guid isPermaLink="false">http://publishing2.com/2006/06/12/google-redefines-the-media-and-tech-business/#comment-20555</guid>
		<description>[...] So don&#8217;t believe Eric Schmidt for a second &#8212; Google is now the archetypal media company &#8212; online video is just the next step in their quest to monetize the world&#8217;s content through advertising. The challenge for Google is that video ads are at the opposite end of the annoying/consumer-hating spectrum from text ads. [...]</description>
		<content:encoded><![CDATA[<p>[...] So don&#8217;t believe Eric Schmidt for a second &#8212; Google is now the archetypal media company &#8212; online video is just the next step in their quest to monetize the world&#8217;s content through advertising. The challenge for Google is that video ads are at the opposite end of the annoying/consumer-hating spectrum from text ads. [...]</p>
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		<title>By: Publishing 2.0 &#187; Google Is SO A Media Company</title>
		<link>http://publishing2.com/2006/06/12/google-redefines-the-media-and-tech-business/comment-page-1/#comment-5647</link>
		<dc:creator>Publishing 2.0 &#187; Google Is SO A Media Company</dc:creator>
		<pubDate>Sat, 24 Jun 2006 02:59:42 +0000</pubDate>
		<guid isPermaLink="false">http://publishing2.com/2006/06/12/google-redefines-the-media-and-tech-business/#comment-5647</guid>
		<description>[...] Now that Google is offering free ad-sponored video content &#8212; what we used to call TELEVISION &#8212; is there anyone left on the planet besides Eric Schmidt who thinks Google isn&#8217;t a media company? I&#8217;m sure Rupert Murdoch would love to give his stock price a boost by insisting that News Corp is a technology company. [...]</description>
		<content:encoded><![CDATA[<p>[...] Now that Google is offering free ad-sponored video content &#8212; what we used to call TELEVISION &#8212; is there anyone left on the planet besides Eric Schmidt who thinks Google isn&#8217;t a media company? I&#8217;m sure Rupert Murdoch would love to give his stock price a boost by insisting that News Corp is a technology company. [...]</p>
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		<title>By: Razib Ahmed</title>
		<link>http://publishing2.com/2006/06/12/google-redefines-the-media-and-tech-business/comment-page-1/#comment-4605</link>
		<dc:creator>Razib Ahmed</dc:creator>
		<pubDate>Tue, 13 Jun 2006 10:40:40 +0000</pubDate>
		<guid isPermaLink="false">http://publishing2.com/2006/06/12/google-redefines-the-media-and-tech-business/#comment-4605</guid>
		<description>&quot;ItÃ¢â‚¬â„¢s better to think of Google as a technology company. Google is run by three computer scientists, and Google is an innovator in technology in our space. WeÃ¢â‚¬â„¢re in the advertising business Ã¢â‚¬â€ 99% of our revenue is advertising-related. But that doesnÃ¢â‚¬â„¢t make us a media company. We donÃ¢â‚¬â„¢t do our own content. We get you to someone elseÃ¢â‚¬â„¢s content faster.&quot;
In a way Google is right because most people consider Google as a tech company not a media firm. So, we can define Google as a tech company who is acting like a media company.</description>
		<content:encoded><![CDATA[<p>&#8220;ItÃ¢â‚¬â„¢s better to think of Google as a technology company. Google is run by three computer scientists, and Google is an innovator in technology in our space. WeÃ¢â‚¬â„¢re in the advertising business Ã¢â‚¬â€ 99% of our revenue is advertising-related. But that doesnÃ¢â‚¬â„¢t make us a media company. We donÃ¢â‚¬â„¢t do our own content. We get you to someone elseÃ¢â‚¬â„¢s content faster.&#8221;<br />
In a way Google is right because most people consider Google as a tech company not a media firm. So, we can define Google as a tech company who is acting like a media company.</p>
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		<title>By: Mr. K.</title>
		<link>http://publishing2.com/2006/06/12/google-redefines-the-media-and-tech-business/comment-page-1/#comment-4594</link>
		<dc:creator>Mr. K.</dc:creator>
		<pubDate>Tue, 13 Jun 2006 04:09:09 +0000</pubDate>
		<guid isPermaLink="false">http://publishing2.com/2006/06/12/google-redefines-the-media-and-tech-business/#comment-4594</guid>
		<description>Hmmm, I kind of see your point. A magazine is basically a collection of articles with advertising thrown in, only the writers are supposedly on staff. However, look at the typical newspaper these days where a good majority of the articles, including the comics, are all from wire services. Not much different from Google, except they don&#039;t even pretend to have writers on staff. It&#039;s just an evolution of an already occuring phenomenon.</description>
		<content:encoded><![CDATA[<p>Hmmm, I kind of see your point. A magazine is basically a collection of articles with advertising thrown in, only the writers are supposedly on staff. However, look at the typical newspaper these days where a good majority of the articles, including the comics, are all from wire services. Not much different from Google, except they don&#8217;t even pretend to have writers on staff. It&#8217;s just an evolution of an already occuring phenomenon.</p>
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		<title>By: ann michael</title>
		<link>http://publishing2.com/2006/06/12/google-redefines-the-media-and-tech-business/comment-page-1/#comment-4578</link>
		<dc:creator>ann michael</dc:creator>
		<pubDate>Mon, 12 Jun 2006 23:25:14 +0000</pubDate>
		<guid isPermaLink="false">http://publishing2.com/2006/06/12/google-redefines-the-media-and-tech-business/#comment-4578</guid>
		<description>Correct me if I&#039;m wrong - but doesn&#039;t Google own Blogger???  Sounds like a media company to me.</description>
		<content:encoded><![CDATA[<p>Correct me if I&#8217;m wrong &#8211; but doesn&#8217;t Google own Blogger???  Sounds like a media company to me.</p>
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		<title>By: Dhyana Sansoucie</title>
		<link>http://publishing2.com/2006/06/12/google-redefines-the-media-and-tech-business/comment-page-1/#comment-4569</link>
		<dc:creator>Dhyana Sansoucie</dc:creator>
		<pubDate>Mon, 12 Jun 2006 20:49:16 +0000</pubDate>
		<guid isPermaLink="false">http://publishing2.com/2006/06/12/google-redefines-the-media-and-tech-business/#comment-4569</guid>
		<description>It seems to me that media is all about distributing content. I don&#039;t see why it would have to be your own. Google is all about content ... finding the content it thinks you want and letting you see it. That puts them pretty close to being a media company these days.</description>
		<content:encoded><![CDATA[<p>It seems to me that media is all about distributing content. I don&#8217;t see why it would have to be your own. Google is all about content &#8230; finding the content it thinks you want and letting you see it. That puts them pretty close to being a media company these days.</p>
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		<title>By: It&#8217;s a floor wax and a dessert topping &#187; Mathew Ingram: mathewingram.com/work</title>
		<link>http://publishing2.com/2006/06/12/google-redefines-the-media-and-tech-business/comment-page-1/#comment-4565</link>
		<dc:creator>It&#8217;s a floor wax and a dessert topping &#187; Mathew Ingram: mathewingram.com/work</dc:creator>
		<pubDate>Mon, 12 Jun 2006 20:26:46 +0000</pubDate>
		<guid isPermaLink="false">http://publishing2.com/2006/06/12/google-redefines-the-media-and-tech-business/#comment-4565</guid>
		<description>[...] My friend Scott Karp at Publishing 2.0 is quite right to be aghast that anyone would think Google isn&#8217;t a media company &#8212; after all, about 96 per cent of its revenue comes from advertising, which is something we all associate with media companies. And John Battelle makes a similar point, for which he gets props from none other than Henry Blodget himself, the former Merrill Lynch tech-analyst kingpin, who notes that &#8220;you are what you sell,&#8221; and Google sells advertising. [...]</description>
		<content:encoded><![CDATA[<p>[...] My friend Scott Karp at Publishing 2.0 is quite right to be aghast that anyone would think Google isn&#8217;t a media company &#8212; after all, about 96 per cent of its revenue comes from advertising, which is something we all associate with media companies. And John Battelle makes a similar point, for which he gets props from none other than Henry Blodget himself, the former Merrill Lynch tech-analyst kingpin, who notes that &#8220;you are what you sell,&#8221; and Google sells advertising. [...]</p>
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		<title>By: ted</title>
		<link>http://publishing2.com/2006/06/12/google-redefines-the-media-and-tech-business/comment-page-1/#comment-4564</link>
		<dc:creator>ted</dc:creator>
		<pubDate>Mon, 12 Jun 2006 20:14:20 +0000</pubDate>
		<guid isPermaLink="false">http://publishing2.com/2006/06/12/google-redefines-the-media-and-tech-business/#comment-4564</guid>
		<description>Didn&#039;t myspace change their TOS to reflect that, in fact, they do own your content? Or is that just a rumor? I&#039;m woefully ignorant of most things MySpacian.</description>
		<content:encoded><![CDATA[<p>Didn&#8217;t myspace change their TOS to reflect that, in fact, they do own your content? Or is that just a rumor? I&#8217;m woefully ignorant of most things MySpacian.</p>
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		<title>By: Pascal Rossini</title>
		<link>http://publishing2.com/2006/06/12/google-redefines-the-media-and-tech-business/comment-page-1/#comment-4631</link>
		<dc:creator>Pascal Rossini</dc:creator>
		<pubDate>Thu, 01 Jan 1970 00:00:00 +0000</pubDate>
		<guid isPermaLink="false">http://publishing2.com/2006/06/12/google-redefines-the-media-and-tech-business/#comment-4631</guid>
		<description>&lt;!--%kramer-pre%--&gt;re in the advertising business Ã¢â‚¬â€ 99% of our revenue is advertising-related. But that doesnÃ¢â‚¬â„¢t make us a media company. We donÃ¢â‚¬â„¢t do our own content. We get you to someone elseÃ¢â‚¬â„¢s content faster&quot;link&lt;!--%kramer-post%--&gt;</description>
		<content:encoded><![CDATA[<p><!--%kramer-pre%-->re in the advertising business Ã¢â‚¬â€ 99% of our revenue is advertising-related. But that doesnÃ¢â‚¬â„¢t make us a media company. We donÃ¢â‚¬â„¢t do our own content. We get you to someone elseÃ¢â‚¬â„¢s content faster&#8221;link<!--%kramer-post%--></p>
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		<title>By: GoTheDistance</title>
		<link>http://publishing2.com/2006/06/12/google-redefines-the-media-and-tech-business/comment-page-1/#comment-4804</link>
		<dc:creator>GoTheDistance</dc:creator>
		<pubDate>Thu, 01 Jan 1970 00:00:00 +0000</pubDate>
		<guid isPermaLink="false">http://publishing2.com/2006/06/12/google-redefines-the-media-and-tech-business/#comment-4804</guid>
		<description>&lt;!--%kramer-pre%--&gt;Google Redefines the Media and Tech Business    WeÃ¢â‚¬â„¢re in the advertising business Ã¢â‚¬â€¢ 99% of our revenue is advertising-related. But that doesnÃ¢â‚¬â„¢t make us a media company.&lt;!--%kramer-post%--&gt;</description>
		<content:encoded><![CDATA[<p><!--%kramer-pre%-->Google Redefines the Media and Tech Business    WeÃ¢â‚¬â„¢re in the advertising business Ã¢â‚¬â€¢ 99% of our revenue is advertising-related. But that doesnÃ¢â‚¬â„¢t make us a media company.<!--%kramer-post%--></p>
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		<title>By: Digital Media Wire &#124; connecting people & knowledge</title>
		<link>http://publishing2.com/2006/06/12/google-redefines-the-media-and-tech-business/comment-page-1/#comment-136455</link>
		<dc:creator>Digital Media Wire &#124; connecting people & knowledge</dc:creator>
		<pubDate>Thu, 01 Jan 1970 00:00:00 +0000</pubDate>
		<guid isPermaLink="false">http://publishing2.com/2006/06/12/google-redefines-the-media-and-tech-business/#comment-136455</guid>
		<description>&lt;!--%kramer-pre%--&gt;denying that it is a media company&lt;!--%kramer-post%--&gt;</description>
		<content:encoded><![CDATA[<p><!--%kramer-pre%-->denying that it is a media company<!--%kramer-post%--></p>
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