Comments on: MySpace Creates Walled Gardens to Protect Advertisers From the Actual Site http://publishing2.com/2006/06/22/myspace-creates-walled-gardens-to-protect-advertisers-from-the-actual-site/ The (r)Eevolution of Media Thu, 21 Jan 2010 00:58:31 -0500 http://wordpress.org/?v=2.8.5 hourly 1 By: Jots :: jamesfarmer http://publishing2.com/2006/06/22/myspace-creates-walled-gardens-to-protect-advertisers-from-the-actual-site/comment-page-1/#comment-5549 Jots :: jamesfarmer Fri, 23 Jun 2006 05:47:35 +0000 http://publishing2.com/2006/06/22/myspace-creates-walled-gardens-to-protect-advertisers-from-the-actual-site/#comment-5549 <!--%kramer-ref-pre%-->[...] Publishing 2.0 » MySpace Creates Walled Gardens to Protect Advertisers From the Actual Site Don't know if I'd groan and call this 1.0... more like common sense. Billboards (of a sort) are never going to go out of fashion. [...]<!--%kramer-ref-post%--> [...] Publishing 2.0 » MySpace Creates Walled Gardens to Protect Advertisers From the Actual Site Don’t know if I’d groan and call this 1.0… more like common sense. Billboards (of a sort) are never going to go out of fashion. [...]

]]> By: Jim Kukral http://publishing2.com/2006/06/22/myspace-creates-walled-gardens-to-protect-advertisers-from-the-actual-site/comment-page-1/#comment-5507 Jim Kukral Thu, 22 Jun 2006 19:49:44 +0000 http://publishing2.com/2006/06/22/myspace-creates-walled-gardens-to-protect-advertisers-from-the-actual-site/#comment-5507 Interesting thoughts, good blog. And no, this isn't a spam comment! :) Interesting thoughts, good blog. And no, this isn’t a spam comment! :)

]]> By: Mike Orren http://publishing2.com/2006/06/22/myspace-creates-walled-gardens-to-protect-advertisers-from-the-actual-site/comment-page-1/#comment-5480 Mike Orren Thu, 22 Jun 2006 13:52:51 +0000 http://publishing2.com/2006/06/22/myspace-creates-walled-gardens-to-protect-advertisers-from-the-actual-site/#comment-5480 For our demo music site, I have to use MySpace more than I would like. (I'd like none.) Just checked my browser history. Not a single page that isn't a user profile or bulletin. Maybe that's how I missed the whole Superman promo. For our demo music site, I have to use MySpace more than I would like. (I’d like none.) Just checked my browser history. Not a single page that isn’t a user profile or bulletin.

Maybe that’s how I missed the whole Superman promo.

]]> By: InterMedia http://publishing2.com/2006/06/22/myspace-creates-walled-gardens-to-protect-advertisers-from-the-actual-site/comment-page-1/#comment-5557 InterMedia Wed, 31 Dec 1969 19:00:00 +0000 http://publishing2.com/2006/06/22/myspace-creates-walled-gardens-to-protect-advertisers-from-the-actual-site/#comment-5557 <!--%kramer-pre%-->Exhausted Blogger Not Sure if MySpace Is Interesting Anymore A slew of social networking news. First, of course, is MySpace, which is trying desperately to appear like it's protecting users. The problems with this approach are duly noted byScott Karp,Valleywag and others. Seriously, News Corp.: Stop tweaking the damn site. Stop changing the rules. If you just let the site be, it will continue to be popular. Advertisers will have no choice but to come calling. I've said it before:<!--%kramer-post%--> Exhausted Blogger Not Sure if MySpace Is Interesting Anymore A slew of social networking news. First, of course, is MySpace, which is trying desperately to appear like it’s protecting users. The problems with this approach are duly noted byScott Karp,Valleywag and others. Seriously, News Corp.: Stop tweaking the damn site. Stop changing the rules. If you just let the site be, it will continue to be popular. Advertisers will have no choice but to come calling. I’ve said it before:

]]> By: Qumana Blog :: Main Page http://publishing2.com/2006/06/22/myspace-creates-walled-gardens-to-protect-advertisers-from-the-actual-site/comment-page-1/#comment-5558 Qumana Blog :: Main Page Wed, 31 Dec 1969 19:00:00 +0000 http://publishing2.com/2006/06/22/myspace-creates-walled-gardens-to-protect-advertisers-from-the-actual-site/#comment-5558 <!--%kramer-pre%-->not particularly kind to News Corps' emerging strategy for MySpace. So much for the 2.0 glories of social networking! This is such a sham, and users will see right through it. Still, it isn’t clear how much attention MySpace users will pay to these advertiser-friendly areas. Many users spend most of<!--%kramer-post%--> not particularly kind to News Corps’ emerging strategy for MySpace. So much for the 2.0 glories of social networking! This is such a sham, and users will see right through it. Still, it isn’t clear how much attention MySpace users will pay to these advertiser-friendly areas. Many users spend most of

]]> By: OliverG - kultur, kreativität + kommunikation http://publishing2.com/2006/06/22/myspace-creates-walled-gardens-to-protect-advertisers-from-the-actual-site/comment-page-1/#comment-6101 OliverG - kultur, kreativität + kommunikation Wed, 31 Dec 1969 19:00:00 +0000 http://publishing2.com/2006/06/22/myspace-creates-walled-gardens-to-protect-advertisers-from-the-actual-site/#comment-6101 <!--%kramer-pre%-->(hallo? jemand zu Hause?). Und Myspace steuert gegen indem es an seinen 2.0-site höchsten Rums ein 1.0 Portal dranflanschen will - wo man dann ungestört und sicher werben kann. Das hat ja, ehm, schon mal suuuper funktioniert, gell? [viaPublishing 2.0 - MySpace Creates Walled Gardens to Protect Advertisers From the Actual Site<!--%kramer-post%--> (hallo? jemand zu Hause?). Und Myspace steuert gegen indem es an seinen 2.0-site höchsten Rums ein 1.0 Portal dranflanschen will – wo man dann ungestört und sicher werben kann. Das hat ja, ehm, schon mal suuuper funktioniert, gell? [viaPublishing 2.0 – MySpace Creates Walled Gardens to Protect Advertisers From the Actual Site

]]> By: I am the loud laughter of life!!! http://publishing2.com/2006/06/22/myspace-creates-walled-gardens-to-protect-advertisers-from-the-actual-site/comment-page-1/#comment-6579 I am the loud laughter of life!!! Wed, 31 Dec 1969 19:00:00 +0000 http://publishing2.com/2006/06/22/myspace-creates-walled-gardens-to-protect-advertisers-from-the-actual-site/#comment-6579 <!--%kramer-pre%-->MySpace Creates Walled Gardens to Protect Advertisers From the Actual Site In a desperate attempt to shelter advertisers from its community, MySpace is creating walled gardens where advertisers can feel like they are advertising on MySpace, even though they’re really not.<!--%kramer-post%--> MySpace Creates Walled Gardens to Protect Advertisers From the Actual Site In a desperate attempt to shelter advertisers from its community, MySpace is creating walled gardens where advertisers can feel like they are advertising on MySpace, even though they’re really not.

]]> By: The Social Networking Weblog: Main Page - The Social Side of the Net http://publishing2.com/2006/06/22/myspace-creates-walled-gardens-to-protect-advertisers-from-the-actual-site/comment-page-1/#comment-9785 The Social Networking Weblog: Main Page - The Social Side of the Net Wed, 31 Dec 1969 19:00:00 +0000 http://publishing2.com/2006/06/22/myspace-creates-walled-gardens-to-protect-advertisers-from-the-actual-site/#comment-9785 <!--%kramer-pre%-->band, every celebrity brand, is in the database. They're now slicing the database by professional type, e.g., if you want to reach all the comedians. Basic idea of marketing: "Tell a Friend" This approach is a bit different than the approach they seem to be going, though: In a desperate attempt to shelter advertisers from its community, MySpace is creating walled gardens where advertisers can feel like they are advertising on MySpace, even though they're really not.<!--%kramer-post%--> band, every celebrity brand, is in the database. They’re now slicing the database by professional type, e.g., if you want to reach all the comedians. Basic idea of marketing: “Tell a Friend” This approach is a bit different than the approach they seem to be going, though: In a desperate attempt to shelter advertisers from its community, MySpace is creating walled gardens where advertisers can feel like they are advertising on MySpace, even though they’re really not.

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