Comments (2 Responses so far)

1. June 24th, 2006 at 12:06 am

   Frank Ruscica

   So TV networks will want to disrupt Google.

   Google’s business is two kinds of adbitrage:

   1) Generate search results and associated ad spaces, and sell the ad spaces for a profit.

   2) Acquire the rights to place ads on other people’s content, and sell the ad spaces for a profit.

   Google’s “market” for the ad spaces on other people’s content is not transparent (i.e., prices are not publicly known).

   All things being otherwise equal, sellers of quality ad spaces will always prefer to sell their inventory at a transparent market, because high and/or rising prices serve as valuable marketing for sellers.

   A TV network can disrupt Google’s second source of adbitrage profits, then, by establishing a transparent market for ad spaces.

   Of course, the network will want to maximize the profitability of this effort.

   Enter my business plan for establishing the most liquid online market for customized education and career services.

   An adaptation of the plan is online at http://landof.opportunitv.com.

   The previous version of the plan was circulated internally at Verizon, reaching the Senior VP level. Earlier versions were praised effusively by executives at Amazon.com and Microsoft.

   In particular, the adaptation describes how cross-media entertainment programming can give rise to the most liquid transparent online market for the advertisement spaces on single-creator media (e.g., blogs, vlogs, podcasts), how this market can give rise to the most liquid online market for customized education and career services, how the latter market can give rise to millions of good jobs for U.S. residents, and how these job-holders can dramatically increase educational and economic opportunity for all.

   So now might be a good time to short Google

   But seriously, let me know if you have any questions, comments, etc.

   Beyond this, I’ve been reading your blog for a while now. Very good stuff.

   Best,

   Frank Ruscica

2. June 24th, 2006 at 11:50 am

   J

   Wrong.

   Google are a data mining company. Advertising is just a convienent revenue source to fund further mining

3. June 29th, 2006 at 2:48 pm

   Atrium - Media e Cidadania

   Quando pensamos nas possibilidades conjugadas do Google Earth e do Google News ainda estamos só no reino das pesquisas? E agora, que temos os ‘conteúdos de imagens patrocinados’ no Google Video - aquilo a que, comodiz Scott Karp, “costumavamos chamar televisão” - de que descrição mais nos aproximamos?