. The PR cycle is now faster than the product development cycle.
Speaking of which, Valleywag has the FUNNIEST post lambasting how Google churns out products faster than candies on the I Love Lucy candy factory conveyor belt — which is now more than the tech community can swallow:
Google blog announces a product which will displace some other company; Google engineers realize this is actually (a) Google Base or (b) an old Yahoo/Microsoft product with a new AJAX interface. Lose heart; but add it to their del.icio.us pages anyway.
Maybe that’s why Google execs are running to hide behind Mama Search:
“Our position is that search is a very hard problem. We have still a lot of work to do,” said Douglas Merrill, who looks after internal engineering.
What does the future hold for Google? A “very hard problem” indeed.
You have to wonder whether all of this bad PR actually represents a significant real cost to “low cost” developing and beta launching.
Perhaps the hundreds of Web 2.0 start-ups who are pursuing the “launch it once we’ve got three lines of AJAX code” strategy should considering baking a little longer before tossing the app out of the oven.
Just be careful not to stick a fork in the bubble before it’s done.