Comments on: Advice to Blog Media: Get Better Metrics! http://publishing2.com/2006/08/21/advice-to-blog-media-get-better-metrics/ The (r)Eevolution of Media Thu, 21 Jan 2010 00:58:31 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: EntelliMedia » Blog Archive » FIGHTING INTERNET AND BUSINESS SCAMS ” THE 21ST http://publishing2.com/2006/08/21/advice-to-blog-media-get-better-metrics/comment-page-1/#comment-23054 EntelliMedia » Blog Archive » FIGHTING INTERNET AND BUSINESS SCAMS ” THE 21ST Fri, 20 Oct 2006 01:58:04 +0000 http://publishing2.com/2006/08/21/advice-to-blog-media-get-better-metrics/#comment-23054 [...] Publishing 2.0 ” Print ” Advice to Blog Media: Get Better Metrics! … blogs? Or, when it says really ANYTHING about its Internet services? … about Google, MSN, Federated Media that may need to be audited as well. … [...] [...] Publishing 2.0 ” Print ” Advice to Blog Media: Get Better Metrics! … blogs? Or, when it says really ANYTHING about its Internet services? … about Google, MSN, Federated Media that may need to be audited as well. … [...]

]]> By: Successful Blog - SOB Business Cafe 09-01-2006 http://publishing2.com/2006/08/21/advice-to-blog-media-get-better-metrics/comment-page-1/#comment-12200 Successful Blog - SOB Business Cafe 09-01-2006 Fri, 01 Sep 2006 15:57:12 +0000 http://publishing2.com/2006/08/21/advice-to-blog-media-get-better-metrics/#comment-12200 <!--%kramer-ref-pre%-->[...] Publishing 2.0 has a suggestion for emerging blog media moguls. [...]<!--%kramer-ref-post%--> [...] Publishing 2.0 has a suggestion for emerging blog media moguls. [...]

]]> By: BuzzMachine » Blog Archive » F****d 2.0 http://publishing2.com/2006/08/21/advice-to-blog-media-get-better-metrics/comment-page-1/#comment-11855 BuzzMachine » Blog Archive » F****d 2.0 Mon, 28 Aug 2006 10:52:24 +0000 http://publishing2.com/2006/08/21/advice-to-blog-media-get-better-metrics/#comment-11855 [...] Now venture over to Steve Rubel’s Micropersuasion, where he got much deserved linkage for worrying that too many 2.0 media efforts are being supported by the ad spending of fellow (unprofitable but VC-backed) web 2.0 companies. That kind of rob-Peter-to-pay-Peter spending is, indeed, what inflated the last bubble and Steve wonders whether it is happening again. Valleywag assessed the risk to a few 2.0 media empires. This is why Scott Karp argues that we’d better start getting our act together and figure out how to provide the metrics that real advertisers with real money demand. Amen. This is also why I’ve been arguing — whistling in the wind of a leaking bubble, perhaps — that we need an open ad marketplace with both the metrics and the means to sell and accept real advertising. [...] [...] Now venture over to Steve Rubel’s Micropersuasion, where he got much deserved linkage for worrying that too many 2.0 media efforts are being supported by the ad spending of fellow (unprofitable but VC-backed) web 2.0 companies. That kind of rob-Peter-to-pay-Peter spending is, indeed, what inflated the last bubble and Steve wonders whether it is happening again. Valleywag assessed the risk to a few 2.0 media empires. This is why Scott Karp argues that we’d better start getting our act together and figure out how to provide the metrics that real advertisers with real money demand. Amen. This is also why I’ve been arguing — whistling in the wind of a leaking bubble, perhaps — that we need an open ad marketplace with both the metrics and the means to sell and accept real advertising. [...]

]]> By: hans http://publishing2.com/2006/08/21/advice-to-blog-media-get-better-metrics/comment-page-1/#comment-10812 hans Wed, 23 Aug 2006 23:02:55 +0000 http://publishing2.com/2006/08/21/advice-to-blog-media-get-better-metrics/#comment-10812 I think part of the problem is advertisers also. They get stuck in a mode where they prefer to advertise on high traffic / A-List blogs even when you can prove that the audience reads more than just A-List blogs. I agree that the blog media moguls have to pitch a more convincing (story with analytical rigor) AND unified message to advertisers. It will take time to change the advertiser mentality. I think part of the problem is advertisers also. They get stuck in a mode where they prefer to advertise on high traffic / A-List blogs even when you can prove that the audience reads more than just A-List blogs. I agree that the blog media moguls have to pitch a more convincing (story with analytical rigor) AND unified message to advertisers. It will take time to change the advertiser mentality.

]]> By: Scott Karp http://publishing2.com/2006/08/21/advice-to-blog-media-get-better-metrics/comment-page-1/#comment-10330 Scott Karp Mon, 21 Aug 2006 17:28:04 +0000 http://publishing2.com/2006/08/21/advice-to-blog-media-get-better-metrics/#comment-10330 Jeff, I love "meme-starting" -- more tangible than the fuzzy notion of "influence." That said, cracking the code on quantifying influence is a holy grail for blog media. This has a long history, from Roper's old <a href="http://www.amazon.com/exec/obidos/tg/detail/-/0743227298/102-2146751-2961704?v=glance" rel="nofollow">civic activities definition</a> to Gladwell's Tipping Point (where he claimed that his four categories of influencers couldn't be identified through demographics) -- <a href="http://www.clickz.com/showPage.html?page=395371" rel="nofollow">effort</a> was put in during the first boom to figure this out. One could argue that blogs are tangible records of Influence -- but, indeed, it's all about figuring out the metrics. Let's say it again: IT'S ALL ABOUT THE <em><strong>METRICS</strong></em>. Jeff,

I love “meme-starting” — more tangible than the fuzzy notion of “influence.” That said, cracking the code on quantifying influence is a holy grail for blog media. This has a long history, from Roper’s old civic activities definition to Gladwell’s Tipping Point (where he claimed that his four categories of influencers couldn’t be identified through demographics) — effort was put in during the first boom to figure this out. One could argue that blogs are tangible records of Influence — but, indeed, it’s all about figuring out the metrics.

Let’s say it again: IT’S ALL ABOUT THE METRICS.

]]> By: Jeff Jarvis http://publishing2.com/2006/08/21/advice-to-blog-media-get-better-metrics/comment-page-1/#comment-10328 Jeff Jarvis Mon, 21 Aug 2006 17:17:21 +0000 http://publishing2.com/2006/08/21/advice-to-blog-media-get-better-metrics/#comment-10328 Right, you are! I've been pushing for metrics as a first step in a citizens' media (call it what you will) trade association and in an open ad marketplace for whatever we call this. the starting point has to be metrics -- and not just old metrics, but the new things we can measure, like "influence" or "meme-starting", eh? Right, you are! I’ve been pushing for metrics as a first step in a citizens’ media (call it what you will) trade association and in an open ad marketplace for whatever we call this. the starting point has to be metrics — and not just old metrics, but the new things we can measure, like “influence” or “meme-starting”, eh?

]]> By: My Web BETA - don l's Pages - Yahoo! http://publishing2.com/2006/08/21/advice-to-blog-media-get-better-metrics/comment-page-1/#comment-10747 My Web BETA - don l's Pages - Yahoo! Thu, 01 Jan 1970 00:00:00 +0000 http://publishing2.com/2006/08/21/advice-to-blog-media-get-better-metrics/#comment-10747 <!--%kramer-pre%--> Shared by: don l on 8/21/2006 at 7:48 PM - Details Advice to Blog Media: Get Better Metrics! » Pu... <!--%kramer-post%--> Shared by: don l on 8/21/2006 at 7:48 PM – Details Advice to Blog Media: Get Better Metrics! » Pu…

]]> By: One With The Blogosphere http://publishing2.com/2006/08/21/advice-to-blog-media-get-better-metrics/comment-page-1/#comment-10949 One With The Blogosphere Thu, 01 Jan 1970 00:00:00 +0000 http://publishing2.com/2006/08/21/advice-to-blog-media-get-better-metrics/#comment-10949 <!--%kramer-pre%-->post <!--%kramer-post%--> post

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