September 16th, 2006

Why Are the Top Technorati Blogs Still Dominated by Tech/Geek and Politics?

by Scott Karp

I noticed that Engadget has ascended to the top spot of the Tecnhorati Top 100. Scanning down the Top 20, I was struck by the dominance of Tech/Geek blogs and Political blogs.

1. Engadget — TECH/GEEK
2. 老徐 徐静蕾 新浪BLOG
3. Boing Boing: A Directory of Wonderful Things - TECH/GEEK
4. Gizmodo, The Gadget Guide — TECH/GEEK
5. The Huffington Post — POLITICS
6. Daily Kos: State of the Nation — POLITICS
7. Techcrunch — TECH/GEEK
8. PostSecret
9. Lifehacker, the Productivity and Software Guide — TECH/GEEK
10. Crooks and Liars — POLITICS
11. 燕西的互联网生活 燕西 博客屋 记录我们的生活
12. Michelle Malkin — POLITICS
13. Think Progress — POLITICS
14. Gawker, Manhattan Media News and Gossip
15. Official Google Blog — TECH/GEEK
16. Autoblog– TECH/GEEK
17. Instapundit.com — POLITICS
18. Scobleizer Tech Geek Blogger — TECH/GEEK
19. Blog di Beppe Grillo — POLITICS
20. A List Apart: A List Apart — TECH/GEEK

To some degree, this is still a reflection of longevity — Tech/Geeks and Politicos dominated the vanguard of blogging. But the Top 100 list includes more recently launched blogs, like The Huffington Post, Guy Kawasaki’s blog, and ABC New’s The Blotter. Of course, they fit into the same two categories.

Browsing Technorati, you can find blogs on virtually any topic (gardening, for example), so it’s not that blogging hasn’t penetrated every niche. But so far, blogging has only really scaled in Tech/Geek and Politics.

Technorati ranking reflects cross-linking and not total blog readership, so it may be that other categories have great readership, but readers don’t all have their own blogs (as they seem to in Tech/Geek and Politics).

You can see this sample bias in a more extreme form in Technorati’s Most Favorited list, where the ranking is still determined by very small numbers. Publishing 2.0 currently ranks #74 based on being favorited by a whopping 75 members. Sure it was fun to be ahead of Matt Cutts for a while, but it’s obviously not a reflection of reality.

Comments (10 Responses so far)

  1. Way back in January I made a similar, actually almost the same list and raised the same issue.

    http://www.rev2.org/2006/01/18/tech-vs-politics-in-the-bosphere/

    It’s interesting to see how some things have changed since then, yet many things haven’t.

  2. Well, as you point out, Technorati’s sampling is biased, first by only considering inbound links and secondly because Technorati’s audience isn’t representative. How many readers of that Gardening blog would even know Technorati exists?

    Although I’d also point out that your comparison is a little apple and oranges. “Tech/Geek” is a broad category whereas “Gardening” is a relatively specific topic.

  3. most people don’t have blogs. they might read them, but they don’t know what RSS stands for, they’re not interested in incoming links and they never create content. bloggers live in a state of delusion where they think everybody is blogging or is about to start blogging. blogging is not mainstream. go out in the streets in a major capital and ask 20 people if they have a blog. they don’t. most won’t even know what one is (beyond “it’s a type of website”). their home page won’t be customised, they won’t be able to define “open source”, they won’t be able to name a newsreader.

    while you may be able to demonstrate an example of a gardening blog, they’re the exception rather than the rule.

    so the reason that all the top sites in technorati are about tech stuff is because, in nearly all cases, ONLY TECH PEOPLE CREATE BLOGS. You’re just a very important ground-breaking niche, and it hasn’t really broken into the mainstream yet. I wish it had, but it hasn’t.

  4. Hmm, I have a political blog,(antiwar) a tech blog AND a gardening blog, so maybe that makes me uniquely qualified to comment (or not…)

    That tech blogs are at the top is no surprise, the Net is run by techies, and we all have lots of geeky stuff to discuss.

    Political blogs - a few years ago, right-of-center blogs were at the top, now it’s almost all left-of-center blogs, an interesting shift. Since politicos have something to say and want to recruit, the Net is a natural place to do it. Plus the country is becoming increasingly polarized politically, and that adds to the interest.

    While those top blogs generate big traffic and can have major influence, sometimes the smaller ones can too, like the ones with a more niche audience read and blogged by early adopters and decision influencers - this could be a Linux or an antiwar blog - who reads it can be as important as how many read it.

    I can think of several antiwar blogs with relatively few readers that are highly influential. I’m sure we can all think of blogs like that, regardless of the topic.

  5. The #2 blog on the list, which is in Chinese, is a blog run by a female Chinese celebrtiy. (I’m not sure if she’s a singer or a movie actress.) Anyhow, we can see how different parts of the world might have different types of blogosphere.

    It’s actually the same in Korea. It’s so much easier to find blogs or Cyworld minihompies about travelling, fashion, celebrities, health, personal finance, or gossip than those about tech, politics, business, or media.

    The main difference is that in the West, I think, the blogosphere was first widely captured by many political and tech bloggers. Since those were the early ones, Technorati might’ve built its system on top of the then-famous blogs or relatively new blogs in the then-famous categories, namely politics and tech. On the other hand, in Asia, the blogosphere first swept through the younger generation and the older expert generation people really never bothered to go on to become hardcore bloggers.

    Also, I think Technorati, like in its name, reflects the blogosphere only partially. And the partial picture could be very biased towards the categories you mentioned above. If you consider many MySpace or Xanga pages as blogs (I believe they don’t come with RSS feed support), you’ll notice right away that the fun-centered and lighter social blogosphere indeed is huge and might not have been reflected in the blogosphere portrayed by Technorati. As we’ve heard before, that so many people read/write blogs, but they don’t even know they’re blogs.

  6. […] Technorati’s sample bias […]

  7. This seems to fit well into the “long tail” model. (sorry to use this term!) Tech and politics are unique in the benefit of blogs. There may be thousands of gardening blogs. One of them is probably a gardening blogger celebrity - the blogger that all other blogging gardeners aspire to be. But that is a bit further down the tail. Wouldn’t you find it odd if the gardening blog ranked 16th?

  8. How many people do you know who read blogs regularly who aren’t interested in tech/politics?

    How many people do you know who have a blog they can link to other blogs and aren’t interested in tech/politics?

    Technorati is all about links. If you write content that other people link to you will go far. If your audience doesn’t have a blog of their own then they can’t link to you — you are doomed to be at the bottom rung of the technorati ladder.

  9. Publishing2.0を見てたら、『なんでTechnoratiのランキングはTECH/GEEKかPOLITICSで占められてるんだべ?』というエントリでTechnoratiのランキングが出てるんですけど、やはり過去の大統領選でブログの影響力が認識されたように、政治に関連するブログは(もちろん、すべてではないけど)アクセス数も多いん

  10. I’d like to see some more financial/stock market blogs in the top 100!

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