November 12th, 2006

Just Say No To Web 3.0

by

It’s easy to embrace the New York Times hype about Web 3.0 — Web 2.0 hasn’t built that many successful businesses yet, so why not drop it already and mover on to the next big thing so that we can keep pumping up start-up valuations for bigger exits? Rapid software releases may be the new development paradigm, but we shouldn’t forget that the objective is to make the software work — and make the business work. The evolution to a digital, networked world may require several “software releases,” but let’s not get deluded into looking for another evolutionary phase over the horizon — the one we’re in is going to take a long time to work itself out. And it’s going to be hard work.

The Times article equates Web 3.0 with a newly discovered quest for artificial intelligence — even though that quest has been around for decades. The web has indeed buried us in content, with precious little useful information, and machine intelligence on the network will undoubtedly help us dig ourselves out. But I’m with Ross Mayfield on this — I’m still betting on human intelligence in the near term.

Of course I have a vested interest in avoiding the upgrade to Web 3.0 — I don’t want the hassle of upgrading to Publishing 3.0.

Comments (6 Responses so far)

  1. Scott (and many others, and I guess me now): by writing about this Web 3.0 business, you are propagating the needless jargon you want to bury. Media and marketing are always looking for the next slogan, the next hook, the next big thing.

  2. Just Say No To Web 3.0 2 days 20 hours old ReviewMe Experiment: Lessons Learned 3 days 7 hours old ReviewMe Creates a Currency and Marketplace for Buying Influence 4 days 5 hours old Web 2.0 Enters the Post Paradigm Shift Phase

  3. that have been howling about Web 2.0 drink this koolaid and start marching off toward the horizon with pied pipers like Nova Spivack and Nick Carr leading them. Then the rest of us can get back to business and work on Web 2.0. [Update: Scott Karp comes down with Ross and me on this one. The Times article equates Web 3.0 with a newly discovered quest for artificial intelligence — even though that quest has been around for decades. The web has indeed buried us in content, with precious little useful

  4. Actually, the term “Web 3.0″ has been around since at least January ’06 when Mr. Zeldman referred to it: http://alistapart.com/articles/web3point0

  5. Please, please no Web 3.0. Yes, John Markoff may have started something:
    http://www.blogpulse.com/trend?query1=%22web+2.0%22&label1=&query2=%22web+3.0%22&label2=&query3=&label3=&days=180&x=38&y=13
    – Max Kalehoff

  6. A post by Greg Sterling reminds me that “publishing 3.0″ is mobile video.

  7. Ah – but the real question, Scott, is have you already registerd the Publishing3.com domain? :-)

    I’m completely with you on this one – let’s figure out 2.0 before we move on!

  8. [...] Scott Karp: Just Say No To Web 3.0 [...]

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