Television advertising is expensive and has been cost prohibitive for many of the 25 million small businesses out there in the U.S. So the Fortune 2000 companies have been really brininging in the bread all these years on TV (along with about 15,000 other companies)

Enter a new dimension of advertising that provides afforable solutions, better targeting, mobility and broader reach and you have an advertising shift that creates endless opporuntites for the small guy–(SBC says the “small company” is defined in the U.S. as having 500 or less employees). How much of that market do we think television has granered and how much do we think the Internet will garner in the future. I think the numbers and the opporuntites are staggering for video advertising on the Net.

YouTube paved the way for companies like http://www.hotpluto.com to provide sensible, targeted and far reaching solutions for the millions of small companies out there.

Monitize the process via pre-roll and CPC or CPM banner advertising styles and you could see a slow gathering and placement on the Net. If you want a million impressions a month–depending on the “keywords” you could be looking at monthly budgets for advertising similar to television. Create lower fixed monthly options for company’s and you open the door to volume for the Advertising market but more important–opporuntites for the small guy where there were few.

I always enjoy your blog posts. You have a refreshingly unique industry insight. As for myself, I create media-enabling technology. As such, I take a technologist’s viewpoint to your bloggings, and leverage the gap to my advantage, where possible.

As you may know, it takes a keen insight into state-of-the-art technology to understand what is economically possible. Many people do not know this. Many people (particularly lawyers and business folk) don’t know how to capitalize on today’s copyrighted digital universe.

They will only learn when they are taught. And their best teachers are experience. And what gives them experience is technology.

And what drives technology is innovation.

A company called United Virtualities used this technique to good effect; I’m surprised it hasn’t caught on more. See their demo of video hotspotting (which they call Schosmosis, but there’s nothing proprietary in the technique):