January 17th, 2007
The Video Advertising Pie Just Shrunk
Barack Obama followed the presidential candidate online video trend by announcing his run with an embeddable video courtesy of (the freshly funded) Brightcove — that video is now embedded and playing on dozens of sites (including now this one) — FOR FREE.
Media companies have long depended on the ever growing bucket of money that gets poured into political campaign ads — especially presidential campaigns.
Well, that bucket just sprung a leak.
Candidates embracing the embeddable online video technology is trivial — it’s just one big bandwagon.
But the economic implications for media — and everyone frothing over online video advertising — are far from trivial. See that dollar of TV political advertising? It ain’t gonna be a dollar when it comes online.
Now that’s real campaign finance reform.
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Now that’s real campaign finance reform.
Right on! I knew this interweb thing was good for somethin’.
[...] The Video Advertising Pie Just Shrunk. I hadn’t thought of this, but Scott Karp has: embedded and widely-spread video from politicians (such as Barack Obama’s presidential announcement) cuts into the need to pay for advertisements. [...]
If he’s not running ads, then he’s paying Brightcove.
Somebody’s always paying someone.
[...] embedded Barack Obama’s Brightcove video announcing his presidential candidacy in a post about how the use of viral videos may be shrinking the advertising pie for media companies. The [...]
Obama has set the bar higher , some believe, because his web site has more of the web 2.0 traits that enable the “power of usâ€- style, real two-way conversation. He launched an online social network. That means, it would appear, that he is willing to display critical comments, fact-checking from others for his speeches and candor on a real-time, all