January 17th, 2007
The Video Advertising Pie Just Shrunk
Barack Obama followed the presidential candidate online video trend by announcing his run with an embeddable video courtesy of (the freshly funded) Brightcove — that video is now embedded and playing on dozens of sites (including now this one) — FOR FREE.
Media companies have long depended on the ever growing bucket of money that gets poured into political campaign ads — especially presidential campaigns.
Well, that bucket just sprung a leak.
Candidates embracing the embeddable online video technology is trivial — it’s just one big bandwagon.
But the economic implications for media — and everyone frothing over online video advertising — are far from trivial. See that dollar of TV political advertising? It ain’t gonna be a dollar when it comes online.
Now that’s real campaign finance reform.
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