I embedded Barack Obama’s Brightcove video announcing his presidential candidacy in a post about how the use of viral videos may be shrinking the advertising pie for media companies. The video seems to have gone MIA.
It also appears to be MIA from Obama’s own site:
A word of caution to candidates or anyone else jumping on the viral video bandwagon — publishers no NOT like it when content suddenly disappears from their sites, leaving gaping holes. It will make them a lot less likely to embed, and thus spread, your content in the future.
To the point of my original post, the “viral videos reduce advertising costs” meme is spreading, particularly aimed at CEOs — if it sticks, the pressure will come down on marketing departments to demonstrate some of this much ballyhooed cost savings. From BusinessWeek’s CEO Technology Guide: