February 2nd, 2007
Digg Tries To Flatten The Head Of Its Long Tail Participation Curve
Digg is undertaking a grand experiment in flattening out the natural long tail curve that seems to manifest in every open participation web platform. Kevin Rose announced that Digg will no longer display the top diggers list, which has been the focal point of Digg’s de facto hierarchical system and the driver of much its value, as well as the focal point of seemingly endless efforts to game the system:
After considerable internal debate and discussion with many of those who make up the Top Digger list, we’ve decided to remove the list beginning tomorrow. As for what’s next, we’re currently working on designing and refining the technologies required that will help enable our nearly 900,000 registered users to make real connections that we believe will greatly enhance the Digg experience – whether you’re brand new to the site or have been on Digg since the beginning.
Here’s the long tail analysis of top digger activity that I posted a few weeks ago:
I can appreciate the challenge that Kevin and the folks at Digg have in fighting gaming of the system — but this is a fairly radical step — interestingly, the initial reaction on Digg is decidedly mixed, pro and con, but it won’t shake out completely until diggers have absorbed the reality of the vanished list.
The fascinating question for me is whether Digg can succeed at surpressing or at least hiding the natural tendency of a handful of users to drive the lion’s share of value in an open participation community — is it possible to “engineer” community and participation dynamics without destroying the community and killing off participation?
Live by community, die by community.
UPDATE
How delicious is this irony? The top digger list is back, reproduced by a Netscape employee. The rankings are apparently being scraped from individual user profiles, where the ranking is still displayed. It will be interesting to see if Digg puts a stop to this scraping by removing these rankings from individual pages, stripping top users of another symbol of their accomplishments. People may not require monetary compensation for their hard work, but they do require some recompense. There are still rewards to using the Digg system — links to individual user profiles are still listed on stories that are dugg, users still have their lists of friends and the history of their activity in the system, etc. But if top users don’t feel properly rewarded for all of their hard work, and therefore stop working so hard, will the rest of the community step in to pick up the slack? It’s a fascinating experiment to watch.
Topics: Digg | Social Media
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[…] Scott Karp (who writes about the recent Digg move here) says in a recent post, companies like Digg live by the community and die by the community. Steve […]
wonders whether it is possible to quash the natural tendency of a handful of super-users to make the running (and points out that the reaction of Diggers is pretty mixed). Steve Rubel thinks it will demotivate people
Sounds like they’re trying to make a community beyond sharing news items. I am skeptical that will work for them.
I’d also like to see how many of their 900k registered users have logged in in the past month.
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[…] Digg Tries To Flatten The Head Of Its Long Tail Participation Curve That’s one long tail. We’ll see how removing the top ranking users actually plays out. (tags: digg digg_top_user_controversy) […]
[IMG] Scott Karp / Publishing 2.0: Digg Tries To Flatten The Head Of Its Long Tail Participation Curve
Now that they have removed the meta-game (home page stories=EXP, top diggers=level) from Digg I find myself less willing to submit quality content.
I don’t believe in communities being built the way Digg does it or tries to do it. I think most diggers are people having found Digg to be excellent for SEO. Without spending a penny, you still get a backlink from them.
I could be wrong, but I don’t think so.
[IMG] Scott Karp / Publishing 2.0: Tries To Flatten The Head Of Its Long Tail Participation CurveNEW!
Scott Karp / Publishing 2.0 : Digg Tries To Flatten The Head Of Its Long Tail Participation Curve
[…] et al. are a perfectly democratic way for raising the cream to the top, then you haven’t seen the latest graphs showing the concentration of power among Digg […]
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