February 2nd, 2007
The Radically Changing Video-Based Media Industry
Nothing brings into sharp relief the radical change sweeping through the video-based media industry (TV, movies, etc.) like hard data:
Downloads of Walt Disney films on the iTunes platform have risen sharply to more than 1.3m after only three months on sale, putting pressure on other Hollywood studios to join Apple’s digital service. (Via FT)
And there’s this:
Exasperated by the failure to reach an agreement with Google and YouTube after months of negotiations, Viacom sent Google a letter today demanding that all Viacom material on YouTube—100,000 plus clips representing 1.2 billion streams, according to Viacom—be removed immediately. (Via PaidContent)
1.3 million movies. 100,000 video clips. 1.2 billion video streams. Those are real, market-sized numbers. This is isn’t just the tip of the iceberg — this is tearing into the hull of the video industry’s ship.
As striking as the numbers are, the spin is even better:
Target has expressed concerns about the effect of downloading on DVD sales and pricing. But in an exclusive video interview on FT.com, Bob Iger, Disney’s chief executive, said digital distribution was “creating more consumption of mediaâ€. He added: “The message that we deliver to our traditional [retail] partners is that the pie is getting bigger.â€
and
In a statement, Viacom also cites the lack of filtering software long-promised by YouTube:
“Filtering tools promised repeatedly by YouTube and Google have not been put in place, and they continue to host and stream vast amounts of unauthorized video. YouTube and Google retain all of the revenue generated from this practice, without extending fair compensation to the people who have expended all of the effort and cost to create it.
The “pie is getting bigger”? Yeah, maybe after they add that 25th hour to the day. And how about YouTube continuing to “host and stream vast amounts of unauthorized video”? Wait, I thought it was all “user generated content.”
Pass the popcorn — for media industry geeks, this drama gets better every episode.
Topics: Online Video | YouTube
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And just who said YT was all UGC?
Furthermore, DMCA, Viacom doesn’t have a pot to piss in regarding YT.
Howard,
Did you miss Time’s “user” of the year cover? The culmination of year’s worth of hype?
Viacom may not be able to sue YouTube for having it up, but per DCMA, YouTube darn well has to take it all down when Viacom asks.
Google Remove Unauthorized VideosScott Karp / Publishing 2.0: The Radically Changing Video-Based Media Industry
[IMG] Originally posted by Scott Karp from Publishing 2.0, ReBlogged by yatta on Feb 2, 2007 at 3:11 PM
The Radically Changing Video-Based Media Industry
a compact 4×4x8 centimetres. It will be previewed at CeBIT, which is just over the horizon in March. Radical disruptive and discontinuous change. Pass the popcorn — for media industry geeks, this drama gets better every episode, says Scott Karp from Publishing 2.0, helpfully re-blogged on Unmediated.
defending existing revenues. That the delusion that it is possible to go on monetising these assets indefinitely without investing in content has just lost News Corp $10 million a month (on low-cost programming) should amply illustrate otherwise. As Scott Karp tells us, the pie is not getting bigger until we “add that 25th hour to the day”. The recent Harris Interactive poll quantifies this: a third of YouTube users say that they watch less TV as a result of visiting the site
YouTube gets Viacom smackdownGreg Sterling / Screenwerk: Google Legal Woes Partly about Market Power The Radically Changing Video-Based Media Industry
Internet reading for those with a deep interest in journalism and media: About That Methedemic. Jack Shager is wondering why nobody in the meth-story-addicted media is covering a new report that shows use of the drug is dropping. The Radically Changing Video-Based Media Industry. Scott Karp points to some of the hard data that shows how video media is changing. Newspapers start $75 million campaign to fight image of decline. A news report on a new campaign that, interestingly enough, seems to centre on the
“The ‘pie is getting bigger’? Yeah, maybe after they add that 25th hour to the day.â€
[…] assumed that when Viacom demanded that YouTube take down 100,000 clips of Viacom content, it was just a hardball negotiating […]
Everyone assumed that when Viacom demanded that YouTube take down 100,000 clips of Viacom content, it was just a hardball negotiating tactic…but maybe it wasn’t. What if Viacom suddenly realized that they don’t need YouTube. I went to ComedyCentral.com, and thanks to a recently