“Feigned horror”? How horrible.

What is the big deal about Google not doing so well in offline advertising if papers are losing ground as fast as you claim here?

Ask Google investors who need Goog to hit its aggressive growth targets?

I agree, though, that up-to-the-minute information will be delivered almost exclusively digitally, and magazines will migrate online. But books will exist in the next century.

I began my migration from print to the web in 1994 and I’m still astonished by the foolishness of dead tree media companies. But they’ll continue killing trees as long as there’s an audience, and there will always be an audience for print. Smaller and more specialized, perhaps; but dead, no. IDG and other business publishers are special cases. It’s hard to imagine supermarket checkouts of the future without celebrity and weight-loss mags and tabs. Local newspapers will gradually convert to free circ and will drive traffic to online community sites.

Just as predictions of the demise of television are premature, I think the same applies to print. We should continue to focus on making ours the best and most powerful medium and use non-interactive media to our benefit.