I got a lot of attention from the search engine optimization (SEO) community this past week for a post on â€œWhat Gives SEO A Bad Nameâ€ â€” the example I used, a parked domain appearing as a #2 Google search results, turns out to be Googleâ€™s fault, not the work of an unethical SEO. Or so it appears, based on some very plausible explanations posted by some smart SEOs in the comments of the post â€” but I canâ€™t know with 100% certainty whatâ€™s going on inside Googleâ€™s black box, and thatâ€™s a problem for SEOs.
Some SEOs got upset with me for appearing to unfairly perpetuate negative perceptions of SEO â€” but if my post was a mistake, it was an honest one (I posted a correction). The point Iâ€™ve been trying to make to the SEO community, not always successfully, is that because they live in a black box, SEOâ€™s PR challenge involves correcting a lot of misperceptions. Many of those misperceptions are unfair, but they are not always intentionally malicious â€” and they exist among potential SEO clients, like me.