Comments on: Online Video Needs Distribution But What It REALLY Needs Is Discovery

By: Ujjawal

Ujjawal — Tue, 16 Sep 2008 23:29:24 +0000

good article!! one fine point we all miss is

“Online Video Needs Distribution But What It REALLY Needs Is GOOD Video!!

Have you seen a good video dying down with lack of distribution!!

By: What if Redstone “Googled” Murdoch? » Publishing 2.0

What if Redstone “Googled” Murdoch? » Publishing 2.0 — Thu, 19 Apr 2007 10:45:13 +0000

[...] Our modest proposal is that Viacom/MTV should break ranks by striking a broad and comprehensive deal with Google to combine its vast video content libraries with the mass distribution might of YouTube and Googleâ€™s Adsense (which is the largest web content syndication network in the world and which Google is gearing up to distribute content alongside ads). [...]

By: De Gardener

De Gardener — Mon, 16 Apr 2007 14:09:20 +0000

[...] Karp wrote a great post last week about video needing discovery more than distribution. In case you’re lazy, [...]

By: Mathew Ingram

Mathew Ingram — Fri, 13 Apr 2007 21:39:48 +0000

Good point.

By: Scott Karp

Scott Karp — Fri, 13 Apr 2007 20:54:07 +0000

Mathew,

Nexidia is indeed promising but a couple of problems — remember search before Google? That was search based on keywords harvested from content. No PagePrank, no intelligence. It sucked. I’m sure Google is working hard on video search, and they’ve got as good a chance as anyone of figuring it out. But they need to come up with the equivalent of PageRank, i.e. harvesting the web’s natural link structure to validate the value of content.

Remember, despite all the algorithms, Google search is based on HUMAN intelligence, i.e. humans like you and me who do all the linking. Video doesn’t have that yet.

Bottom line — we’ve got a LONG way to go.

By: Hashim

Hashim — Fri, 13 Apr 2007 19:29:36 +0000

the most underrated web service on this planet is Yahoo Videos (http://videos.yahoo.com). You can search for videos on and off the site, upload your own, and discover videos through browsing.

Yahoo should consider, for branding purposes, spinning this site off on its own so people will discover how good it is.

By: Mathew Ingram

Mathew Ingram — Fri, 13 Apr 2007 19:22:51 +0000

Have you seen the post Scoble just did on a company called Nexidia, Scott? I don't know anything about it, but it apparently does contextual search within video clips, then dynamically serves Google ads (or any other keyword-related content) beside the video. Post is here

By: Michael Stone

Michael Stone — Fri, 13 Apr 2007 18:59:50 +0000

Look for a product called PageCast. It’s coming from a company that has recently begun to make a lot of noise. Look for “Q” to play a major role in the Video space. You hit the nail on the head. Look at the companies that possess semantic targeting technology.

By: your monkey called

your monkey called — Thu, 01 Jan 1970 00:00:00 +0000

Online Video Needs Distribution But What It REALLY Needs Is Discovery Â» Publishing 2.0

By: GrokDotCom: The Future Today

GrokDotCom: The Future Today — Thu, 01 Jan 1970 00:00:00 +0000

Online Video Needs Distribution But What It REALLY Needs Is Discovery Fri Apr 13 18:36:25 UTC 2007 via Publishing 2.0

By: Compelling Content

Compelling Content — Thu, 01 Jan 1970 00:00:00 +0000

Online Video Needs Distribution But What It REALLY Needs Is Discovery Â -Â Apr 13, 2007 Â -Â Scott Karp

By: digital:next - Informations-Blog fÃ¼r die digitale Wirtschaft

digital:next - Informations-Blog fÃ¼r die digitale Wirtschaft — Thu, 01 Jan 1970 00:00:00 +0000

bermachtigen Google zu treten. Denn sobald ein Rechteinhaber nicht dazu bereit ist, seine Inhalte bei YouTube zu verÃ¶ffentlichen, bekommt Google ein Problem mit der Kontrolle Ã¼ber die Inhalte. via: Publisher 2.0 Tags: Brands, Entertainment, Google, iTV, Portale, Web 2.0. Kommentieren! Permalink del.icio.us Mister Wong YiGG

By: Om Malik | philcooke.com

Om Malik | philcooke.com — Thu, 01 Jan 1970 00:00:00 +0000

broad and comprehensive deal with Google to combine its vast video content libraries with the mass distribution might of YouTube and Googleâ€™s Adsense (which is the largest web content syndication network in the world and which Google is gearing up to distribute content alongside ads). Why Google Needs Viacom Thereâ€™s a reason why the big media companies are aligning themselves around video distribution and not video content creation â€” distribution is all that matters. The battle for control of the digital video market is

By: FileCatalyst 2.0 for the Mac launched at NAB - Brant level

FileCatalyst 2.0 for the Mac launched at NAB - Brant level — Thu, 01 Jan 1970 00:00:00 +0000

By: paulcanning

paulcanning — Thu, 01 Jan 1970 00:00:00 +0000

AdWords allows the use of competitor’s trademarked names. The acquisition of DoubleClick has brought a joint complaint by three public-interest groups to the Federal Trade Commission about a potential threat to consumer privacy. AdSense is being geared up to distribute content, but video content providers are lining up against them. MySpace has launched a Google News competitor.[IMG ]The New York Times added lustre to the meme with a feature this week. Complaints range from them hoarding all the talent, causing a 25 to 50

By: GigaOM

GigaOM — Thu, 01 Jan 1970 00:00:00 +0000