May 17th, 2007

Google Universal Search Will Be Even More Of A Gatekeeper To Media Company Content

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Google announced a major change to its standard web search results — the inclusion of results from its vertical search engines, e.g. Google News, Google Video, Google Maps, inside its standard search results, which they are calling Google Universal Search. That means links from Google News and YouTube videos (playable right in the search results!) will be included in Google’s all powerful top 10 results for any given search. The consequence of this change is that Google will drive more traffic through Google News and more traffic to videos that are distributed through YouTube — and that means Google will become an even a greater gatekeeper to media company content than it already is.

For example, the lead story on the New York Times site right now is Paul Wolfowitz Said To Push For Deal To Quit. But if you do a regular Google search for “Paul Wolfowitz Resign,” links from Google News are the first results:

google-search-paul-wolfowitz-resign.jpg

If you click through to the Google News results, although many of the items cite the New York Times piece, the Times piece itself is nowhere to be found.

Google’s new feature that makes videos appearing in the universal search results playable right on the search result page is also hugely disruptive (from Search Engine Land):

Google Video Universal Search

It certainly makes you think twice about shunning video distribution through YouTube.

Google is already the gatekeeper for a huge percentage of online activity — and a significant percentage of traffic to media company content. That percentage is now likely to increase.

Comments (20 Responses so far)

  1. of this change is that Google will drive more traffic through Google News and more traffic to videos that are distributed through YouTube — and that means Google will become an even a greater gatekeeper to media company content than it already is,” writes Scott Karp. But behind the Google news, much has already been going on in the tilt toward unified search vs. navigation of compartments. Microsoft today rolled out a version of an experimental engine called Imagine Live Search

  2. of this change is that Google will drive more traffic through Google News and more traffic to videos that are distributed through YouTube — and that means Google will become an even a greater gatekeeper to media company content than it already is,” writes Scott Karp. But behind the Google news, much has already been going on in the tilt toward unified search vs. navigation of compartments. Microsoft today rolled out a version of an experimental engine called Imagine Live Search

  3. of this change is that Google will drive more traffic through Google News and more traffic to videos that are distributed through YouTube — and that means Google will become an even a greater gatekeeper to media company content than it already is,” writes Scott Karp. But behind the Google news, much has already been going on in the tilt toward unified search vs. navigation of compartments. Microsoft today rolled out a version of an experimental engine called Imagine Live Search

  4. 5:20 PM [IMG] Scott Karp / Publishing 2.0: Google Universal Search Will Be Even More Of A Gatekeeper To Media Company Content

  5. + Discussion: Read/WriteWeb, Publishing 2.0 and Incremental Blogger

  6. Google @ Work Breakfast Seminar in San FranciscoGoogle Universal Search Will Be Even More Of A Gatekeeper To Media …

  7. Google Universal Search: Intriguing and Confusing,” PC World’s Harry McCracken wrote, “Google Universal Search doesn’t yet exhibit its universality in any particularly predictable fashion that I can discern.” Over at Publishing 2.0, Scott Karp worries that Google’s universal search will merely increase the company’s stranglehold over media content on the Web, writing:  “That means links from Google News and YouTube videos (playable right in the search results!) will be

  8. Google has disintermediated media companies, not just through Google News, which has been the focus of newspaper lawsuits and handwriting, but also through Google’s main search results — and even more so with the introduction of Google Universal Search. But of all the features in Universal Search, the most disruptive may be the Video PlusBox, which allows video search results to be played right on the search result page.

  9. Google has disintermediated media companies, not just through Google News, which has been the focus of newspaper lawsuits and handwringing, but also through Google’s main search results — and even more so with the introduction of Google Universal Search. But of all the features in Universal Search, the most disruptive may be the Video PlusBox, which allows video search results to be played right on the search result page. Philipp Lenssen at Google Blogscoped

  10. matching Google’s quality),” he writes adding that he loves Google’s strategy that doesn’t force YouTube to monetize on its own. Danny Sullivan at SearchEngineLand describes the move as Google’s most radical change to its search results ever. At Publishing 2.0 Scott Karp says that the consequence is that Google will drive more traffic through Google News and more traffic to videos that are distributed through YouTube — and “that means Google will become an even a greater gatekeeper to media company content

  11. [...] Scott Karp says Google is an even bigger gatekeeper now. [...]

  12. [...] describes the move as Google’s most radical change to its search results ever. At Publishing 2.0 Scott Karp says that the consequence is that Google will drive more traffic through Google News and [...]

  13. You might be interested in this very quick analysis I did across multiple image and video search engines.

    http://www.sparkminute.com/?p=133
    Compared five image search engines and six video search engines. An interesting initial look at the competitive landscape.

  14. I am not sure whether this is good or bad. The users may turn to yahoo search just because while searching on Google, they are not searching for news; blogs… . This may frustrate users.

  15. [...] When will Google and Cisco flex their considerable infrastructure muscle to take (even more) advantage of the growing demand for online video? On Wednesday Google took one step in that direction by making video search part of its powerful first page of results — wonder how that went over in Sumner Redstone’s office. [...]

  16. [...] Publishing 2.0: Google Universal Search Will Be Even More Of A Gatekeeper To Media Company Content Scott Karp: “Google is already the gatekeeper for a huge percentage of online activity — and a significant percentage of traffic to media company content. That percentage is now likely to increase.” (tags: search newspapers online) [...]

  17. Furthermore, it is now even indexing videos from other sites and offering “previews” through Google Video so one is no longer required to even visit the originating site:

    http://www.searchengineherald.com/2007/05/18/google-video-starts-indexing-other-video-sites/

  18. [...] main web search results — it’s now particularly odd in light of Google’s new Universal Search, which integrates Google News results into Google’s main web results. But the reality is that [...]

  19. [...] also through Google’s main search results — and even more so with the introduction of Google Universal Search. But of all the features in Universal Search, the most disruptive may be the Video PlusBox, which [...]

  20. [...] When will Google and Cisco flex their considerable infrastructure muscle to take (even more) advantage of the growing demand for online video? On Wednesday Google took one step in that direction by making video search part of its powerful first page of results — wonder how that went over in Sumner Redstone’s office. [...]

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