http://publishing2.com/2007/05/17/wpp-acquires-247-real-media-to-compete-with-google-and-yahoo/ The (r)Eevolution of Media Tue, 22 Jun 2010 09:23:32 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://publishing2.com/2007/05/17/wpp-acquires-247-real-media-to-compete-with-google-and-yahoo/comment-page-1/#comment-376448 Webollaboration « Stephanie Fierman - Marketing Observations Grown Daily Thu, 20 Mar 2008 15:03:37 +0000 http://publishing2.com/2007/05/17/wpp-acquires-247-real-media-to-compete-with-google-and-yahoo/#comment-376448 [...] partner.  Media companies provide agency-like services, and agencies have become distributors (see WPP).  “Tech” companies provide campaign-management advice (Microsoft owns Agency [...] [...] partner.  Media companies provide agency-like services, and agencies have become distributors (see WPP).  “Tech” companies provide campaign-management advice (Microsoft owns Agency [...]

]]> http://publishing2.com/2007/05/17/wpp-acquires-247-real-media-to-compete-with-google-and-yahoo/comment-page-1/#comment-273407 The New Vertically Integrated Media And Advertising Companies - Publishing 2.0 Sat, 08 Dec 2007 02:38:26 +0000 http://publishing2.com/2007/05/17/wpp-acquires-247-real-media-to-compete-with-google-and-yahoo/#comment-273407 [...] heals of Google’s acquisition of DoubleClick, Yahoo’s acquisition of Right Media, and WPP’s acquisition of 24/7 Real Media (which includes a content network), the trend is clear. These vertically integrated media and [...] [...] heals of Google’s acquisition of DoubleClick, Yahoo’s acquisition of Right Media, and WPP’s acquisition of 24/7 Real Media (which includes a content network), the trend is clear. These vertically integrated media and [...]

]]> http://publishing2.com/2007/05/17/wpp-acquires-247-real-media-to-compete-with-google-and-yahoo/comment-page-1/#comment-134524 Software Is Media And Microsoft Is Now A Media Company » Publishing 2.0 Thu, 24 May 2007 16:36:58 +0000 http://publishing2.com/2007/05/17/wpp-acquires-247-real-media-to-compete-with-google-and-yahoo/#comment-134524 [...] may be forever denying that it is a media company (and an ad agency), but Microsoft is embracing the transformation of software into media and the overall convergence [...] [...] may be forever denying that it is a media company (and an ad agency), but Microsoft is embracing the transformation of software into media and the overall convergence [...]

]]> http://publishing2.com/2007/05/17/wpp-acquires-247-real-media-to-compete-with-google-and-yahoo/comment-page-1/#comment-131143 WPP-group buys 24/7 Real Media - Whats Microsoft's plan now? « PodTech Network Fri, 18 May 2007 01:09:14 +0000 http://publishing2.com/2007/05/17/wpp-acquires-247-real-media-to-compete-with-google-and-yahoo/#comment-131143 [...] Scott Karp at Publishing 2.0 views the deal as a clear step from WPP to compete with both Yahoo and Google. And the Alarmclock-blogger figures that - as an analyst put it earlier - “24/7’s poor quarterly performance might have spoiled their chances with Redmond” adding that it is more likely that Microsoft will develop its own business or partner with Yahoo. [...] [...] Scott Karp at Publishing 2.0 views the deal as a clear step from WPP to compete with both Yahoo and Google. And the Alarmclock-blogger figures that – as an analyst put it earlier – “24/7’s poor quarterly performance might have spoiled their chances with Redmond” adding that it is more likely that Microsoft will develop its own business or partner with Yahoo. [...]

]]> http://publishing2.com/2007/05/17/wpp-acquires-247-real-media-to-compete-with-google-and-yahoo/comment-page-1/#comment-131068 24/7 Real Media Goes To WPP | WebProNews Thu, 17 May 2007 22:02:18 +0000 http://publishing2.com/2007/05/17/wpp-acquires-247-real-media-to-compete-with-google-and-yahoo/#comment-131068 <!--%kramer-ref-pre%-->[...] 2.0 blogger Scott Karp said WPP made the 24/7 deal to compete with Google and Yahoo. Their acquisitions of DoubleClick and [...]<!--%kramer-ref-post%--> [...] 2.0 blogger Scott Karp said WPP made the 24/7 deal to compete with Google and Yahoo. Their acquisitions of DoubleClick and [...]

]]> http://publishing2.com/2007/05/17/wpp-acquires-247-real-media-to-compete-with-google-and-yahoo/comment-page-1/#comment-131430 24 @ Ramble On Thu, 01 Jan 1970 00:00:00 +0000 http://publishing2.com/2007/05/17/wpp-acquires-247-real-media-to-compete-with-google-and-yahoo/#comment-131430 <!--%kramer-pre%--> WPP Acquires 24/7 Real Media To Compete With Google And Yahoo<!--%kramer-post%--> WPP Acquires 24/7 Real Media To Compete With Google And Yahoo

]]> http://publishing2.com/2007/05/17/wpp-acquires-247-real-media-to-compete-with-google-and-yahoo/comment-page-1/#comment-131431 Good Morning Silicon Valley Thu, 01 Jan 1970 00:00:00 +0000 http://publishing2.com/2007/05/17/wpp-acquires-247-real-media-to-compete-with-google-and-yahoo/#comment-131431 <!--%kramer-pre%--> estimates of the value than the reported Microsoft figure. Whatever Redmond’s interest might have been (and it must not have been too deep, considering its ability to outbid just about anyone), it only served to further motivate WPP, which was suddenly looking at tech companies trying to cut ad agencies out of their middleman role online, where the ultimate revenue potential is huge. “Online advertising will exceed $33 billion in 2007 or more than 8 percent of global advertising spend, based on GroupM estimates,” a WPP news release says. <!--%kramer-post%--> estimates of the value than the reported Microsoft figure. Whatever Redmond’s interest might have been (and it must not have been too deep, considering its ability to outbid just about anyone), it only served to further motivate WPP, which was suddenly looking at tech companies trying to cut ad agencies out of their middleman role online, where the ultimate revenue potential is huge. “Online advertising will exceed $33 billion in 2007 or more than 8 percent of global advertising spend, based on GroupM estimates,” a WPP news release says.

]]> http://publishing2.com/2007/05/17/wpp-acquires-247-real-media-to-compete-with-google-and-yahoo/comment-page-1/#comment-131432 Good Morning Silicon Valley Thu, 01 Jan 1970 00:00:00 +0000 http://publishing2.com/2007/05/17/wpp-acquires-247-real-media-to-compete-with-google-and-yahoo/#comment-131432 <!--%kramer-pre%--> estimates of the value than the reported Microsoft figure. Whatever Redmond’s interest might have been (and it must not have been too deep, considering its ability to outbid just about anyone), it only served to further motivate WPP, which was suddenly looking at tech companies trying to cut ad agencies out of their middleman role online, where the ultimate revenue potential is huge. “Online advertising will exceed $33 billion in 2007 or more than 8 percent of global advertising spend, based on GroupM estimates,” a WPP news release says. <!--%kramer-post%--> estimates of the value than the reported Microsoft figure. Whatever Redmond’s interest might have been (and it must not have been too deep, considering its ability to outbid just about anyone), it only served to further motivate WPP, which was suddenly looking at tech companies trying to cut ad agencies out of their middleman role online, where the ultimate revenue potential is huge. “Online advertising will exceed $33 billion in 2007 or more than 8 percent of global advertising spend, based on GroupM estimates,” a WPP news release says.

]]> http://publishing2.com/2007/05/17/wpp-acquires-247-real-media-to-compete-with-google-and-yahoo/comment-page-1/#comment-131433 Good Morning Silicon Valley Thu, 01 Jan 1970 00:00:00 +0000 http://publishing2.com/2007/05/17/wpp-acquires-247-real-media-to-compete-with-google-and-yahoo/#comment-131433 <!--%kramer-pre%--> estimates of the value than the reported Microsoft figure. Whatever Redmond’s interest might have been (and it must not have been too deep, considering its ability to outbid just about anyone), it only served to further motivate WPP, which was suddenly looking at tech companies trying to cut ad agencies out of their middleman role online, where the ultimate revenue potential is huge. “Online advertising will exceed $33 billion in 2007 or more than 8% of global advertising spend, based on GroupM estimates,” said a WPP news release. <!--%kramer-post%--> estimates of the value than the reported Microsoft figure. Whatever Redmond’s interest might have been (and it must not have been too deep, considering its ability to outbid just about anyone), it only served to further motivate WPP, which was suddenly looking at tech companies trying to cut ad agencies out of their middleman role online, where the ultimate revenue potential is huge. “Online advertising will exceed $33 billion in 2007 or more than 8% of global advertising spend, based on GroupM estimates,” said a WPP news release.

]]> http://publishing2.com/2007/05/17/wpp-acquires-247-real-media-to-compete-with-google-and-yahoo/comment-page-1/#comment-131434 Leigh's Blitherings Thu, 01 Jan 1970 00:00:00 +0000 http://publishing2.com/2007/05/17/wpp-acquires-247-real-media-to-compete-with-google-and-yahoo/#comment-131434 <!--%kramer-pre%-->post<!--%kramer-post%--> post

]]> http://publishing2.com/2007/05/17/wpp-acquires-247-real-media-to-compete-with-google-and-yahoo/comment-page-1/#comment-131435 Techmeme River Thu, 01 Jan 1970 00:00:00 +0000 http://publishing2.com/2007/05/17/wpp-acquires-247-real-media-to-compete-with-google-and-yahoo/#comment-131435 <!--%kramer-pre%--> 1:30 PM [IMG] Scott Karp / Publishing 2.0: WPP Acquires 24/7 Real Media To Compete With Google And Yahoo <!--%kramer-post%--> 1:30 PM [IMG] Scott Karp / Publishing 2.0: WPP Acquires 24/7 Real Media To Compete With Google And Yahoo

]]> http://publishing2.com/2007/05/17/wpp-acquires-247-real-media-to-compete-with-google-and-yahoo/comment-page-1/#comment-131436 Techmeme Thu, 01 Jan 1970 00:00:00 +0000 http://publishing2.com/2007/05/17/wpp-acquires-247-real-media-to-compete-with-google-and-yahoo/#comment-131436 <!--%kramer-pre%--> [IMG] Scott Karp / Publishing 2.0: WPP Acquires 24/7 Real Media To Compete With Google And Yahoo <!--%kramer-post%--> [IMG] Scott Karp / Publishing 2.0: WPP Acquires 24/7 Real Media To Compete With Google And Yahoo

]]> http://publishing2.com/2007/05/17/wpp-acquires-247-real-media-to-compete-with-google-and-yahoo/comment-page-1/#comment-131896 BTT | Blog The Tech Thu, 01 Jan 1970 00:00:00 +0000 http://publishing2.com/2007/05/17/wpp-acquires-247-real-media-to-compete-with-google-and-yahoo/#comment-131896 <!--%kramer-pre%--> WPP Acquires 24/7 Real Media To Compete With Google And Yahoo — I saw one of Google’s “agency relationship managers” give a pitch to a top agency, where she gave the standard line that Google doesn’t want to be an ad agency. I didn’t believe it for a second.<!--%kramer-post%--> WPP Acquires 24/7 Real Media To Compete With Google And Yahoo — I saw one of Google’s “agency relationship managers” give a pitch to a top agency, where she gave the standard line that Google doesn’t want to be an ad agency. I didn’t believe it for a second.

]]> http://publishing2.com/2007/05/17/wpp-acquires-247-real-media-to-compete-with-google-and-yahoo/comment-page-1/#comment-131897 Greg Verdino's Marketing Blog Thu, 01 Jan 1970 00:00:00 +0000 http://publishing2.com/2007/05/17/wpp-acquires-247-real-media-to-compete-with-google-and-yahoo/#comment-131897 <!--%kramer-pre%--> -- some of the early reports I saw stressed aQuantive's ad serving and display ad sales assets, but one of aQuantive's crown jewels is digital agency Avenue A/Razorfish. (And of course Google's recent moves have no doubt spurred these moves, although they claim to have no intention of disintermediating the ad agencies.) Our business has historically been characterized by amiable friction between buyer and seller, and kept honest by impartial third party serving and measurement.<!--%kramer-post%--> — some of the early reports I saw stressed aQuantive’s ad serving and display ad sales assets, but one of aQuantive’s crown jewels is digital agency Avenue A/Razorfish. (And of course Google’s recent moves have no doubt spurred these moves, although they claim to have no intention of disintermediating the ad agencies.) Our business has historically been characterized by amiable friction between buyer and seller, and kept honest by impartial third party serving and measurement.

]]> http://publishing2.com/2007/05/17/wpp-acquires-247-real-media-to-compete-with-google-and-yahoo/comment-page-1/#comment-132375 Latest VC trends in India Thu, 01 Jan 1970 00:00:00 +0000 http://publishing2.com/2007/05/17/wpp-acquires-247-real-media-to-compete-with-google-and-yahoo/#comment-132375 <!--%kramer-pre%-->you can serve publishers, the more business you will get. Reflecting the high stakes at play, Microsoft will pay $66.50 per share for aQuantive, an 85 whopping percent premium to aQuantive’s Thursday price of $35.87. It comes after advertising giant WPP moved yesterday to buy 24/7 Real Media, and Google’s recent purchase of online advertising company DoubleClick, and Yahoo’s announced acquisition of Right Media Inc. for $680 million.<!--%kramer-post%--> you can serve publishers, the more business you will get. Reflecting the high stakes at play, Microsoft will pay $66.50 per share for aQuantive, an 85 whopping percent premium to aQuantive’s Thursday price of $35.87. It comes after advertising giant WPP moved yesterday to buy 24/7 Real Media, and Google’s recent purchase of online advertising company DoubleClick, and Yahoo’s announced acquisition of Right Media Inc. for $680 million.

]]> http://publishing2.com/2007/05/17/wpp-acquires-247-real-media-to-compete-with-google-and-yahoo/comment-page-1/#comment-140595 Latest VC trends in India Thu, 01 Jan 1970 00:00:00 +0000 http://publishing2.com/2007/05/17/wpp-acquires-247-real-media-to-compete-with-google-and-yahoo/#comment-140595 <!--%kramer-pre%-->you can serve publishers, the more business you will get. Reflecting the high stakes at play, Microsoft will pay $66.50 per share for aQuantive, an 85 whopping percent premium to aQuantive’s Thursday price of $35.87. It comes after advertising giant WPP moved yesterday to buy 24/7 Real Media, and Google’s recent purchase of online advertising company DoubleClick, and Yahoo’s announced acquisition of Right Media Inc. for $680 million.<!--%kramer-post%--> you can serve publishers, the more business you will get. Reflecting the high stakes at play, Microsoft will pay $66.50 per share for aQuantive, an 85 whopping percent premium to aQuantive’s Thursday price of $35.87. It comes after advertising giant WPP moved yesterday to buy 24/7 Real Media, and Google’s recent purchase of online advertising company DoubleClick, and Yahoo’s announced acquisition of Right Media Inc. for $680 million.

]]> http://publishing2.com/2007/05/17/wpp-acquires-247-real-media-to-compete-with-google-and-yahoo/comment-page-1/#comment-135082 Digital Media Wire | connecting people & knowledge Thu, 01 Jan 1970 00:00:00 +0000 http://publishing2.com/2007/05/17/wpp-acquires-247-real-media-to-compete-with-google-and-yahoo/#comment-135082 <!--%kramer-pre%-->ad agency), but Microsoft is embracing the transformation of software into media and the overall convergence of media and technology. Yusuf Mehdi, Microsoft’s senior vice president and chief advertising strategist, said in reference to denying rumors of a<!--%kramer-post%--> ad agency), but Microsoft is embracing the transformation of software into media and the overall convergence of media and technology. Yusuf Mehdi, Microsoft’s senior vice president and chief advertising strategist, said in reference to denying rumors of a

]]> http://publishing2.com/2007/05/17/wpp-acquires-247-real-media-to-compete-with-google-and-yahoo/comment-page-1/#comment-146669 news aggregator | Michael G. Hiemstra Thu, 01 Jan 1970 00:00:00 +0000 http://publishing2.com/2007/05/17/wpp-acquires-247-real-media-to-compete-with-google-and-yahoo/#comment-146669 <!--%kramer-pre%--> If the future of advertising is online, many companies, including Google, Yahoo, Microsoft, and WPP, are betting that the future of online advertising is in ad networks, i.e. centralized platforms for the buying and selling ads, where the company that controls the network controls the sale and the flow of revenue to the publisher. This is entirely<!--%kramer-post%--> If the future of advertising is online, many companies, including Google, Yahoo, Microsoft, and WPP, are betting that the future of online advertising is in ad networks, i.e. centralized platforms for the buying and selling ads, where the company that controls the network controls the sale and the flow of revenue to the publisher. This is entirely

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