May 23rd, 2007

Google Acquires FeedBurner To Control The Building Blocks Of Online Publishing

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Despite the challenges with consumer adoption of RSS, XML feeds have become the building blocks of online publishing. So Google’s acquisition of FeedBurner, the show-stealing feed management platform, for $100 million comes as no surprise. The immediate applications are obvious — enhanced feed-based search, integration of feed stats into Google Analytics, integration of feed ad serving into AdSense — it’s really a no-brainer.

And it couldn’t have happened to a better company. I know a lot of the guys at FeedBurner — they are a class act. FeedBurner is a textbook example of how to build a great product with great people and dominate a market.

Congratulations to FeedBurner. And congratulations to Google for getting one step closer to owning the web.

Comments (3 Responses so far)

  1. Google Acquires FeedBurner To Control The Building Blocks Of Online Publishing

  2. viewsGoogle Acquires FeedBurner To Control The Building Blocks Of Online Publishing Source:Publishing 2.0 2007-05-24 01:00:25

  3. サイトのリニューアルはもう暫くお待ち下さいませ。 Source “Feedburner-Google Deal In Final Stages, Possible $100 Million Value: Reports” May 23, 2007, paidContent.org “Google Acquires FeedBurner to Control The Building Blocks Of Online Publishing” May 23, 2007, Publishing 2.0 “Report: Feedburner to Google for $100m” May 23, 2007, Read/WriteWeb “$100 Million Payday For Feedburner – This Deal Is Confirmed” May 23, 2007, TechCrunch

  4. Google Acquires FeedBurner To Control The Building Blocks Of Online Publishing

  5. adoption of RSS, XML feeds have become the building blocks of online publishing. So Google’s … Ebay Free Classified Ad Site Kijiji Is Another Huge … web widget for publishers to place on their website … http://publishing2.com/2007/05/23/google-acquires-feedburner-to-control-the-building-blocks-of-online-publishing/

  6. to roll out a broad set of new services simultaneously to customers around the globe. Reasons #2 and #3 point to what a tremendous impact this acquisition could have on online publishing — the web is DESPERATELY in need of new metrics, and since feeds have become the building blocks of online publishing, well…it all makes perfect sense. FeedBurner succeeded because they focused on metrics and hit the ball out of the park. Google is now positioned to close some of the huge metrics gap in online advertising ROI.

  7. [...] Via Publishing20. [...]

  8. [...] 6 – Google Acquires FeedBurner To Control The Building Blocks Of Online Publishing » Publishing 2.0 [...]

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