May 23rd, 2007
Google Acquires FeedBurner To Control The Building Blocks Of Online Publishing
Despite the challenges with consumer adoption of RSS, XML feeds have become the building blocks of online publishing. So Google’s acquisition of FeedBurner, the show-stealing feed management platform, for $100 million comes as no surprise. The immediate applications are obvious — enhanced feed-based search, integration of feed stats into Google Analytics, integration of feed ad serving into AdSense — it’s really a no-brainer.
And it couldn’t have happened to a better company. I know a lot of the guys at FeedBurner — they are a class act. FeedBurner is a textbook example of how to build a great product with great people and dominate a market.
Congratulations to FeedBurner. And congratulations to Google for getting one step closer to owning the web.
Topics: Google | Online Publishing | RSS
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adoption of RSS, XML feeds have become the building blocks of online publishing. So Google’s … Ebay Free Classified Ad Site Kijiji Is Another Huge … web widget for publishers to place on their website … http://publishing2.com/2007/05/23/google-acquires-feedburner-to-control-the-building-blocks-of-online-publishing/
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viewsGoogle Acquires FeedBurner To Control The Building Blocks Of Online Publishing Source:Publishing 2.0 2007-05-24 01:00:25
Google Acquires FeedBurner To Control The Building Blocks Of Online Publishing
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Google Acquires FeedBurner To Control The Building Blocks Of Online Publishing
to roll out a broad set of new services simultaneously to customers around the globe. Reasons #2 and #3 point to what a tremendous impact this acquisition could have on online publishing — the web is DESPERATELY in need of new metrics, and since feeds have become the building blocks of online publishing, well…it all makes perfect sense. FeedBurner succeeded because they focused on metrics and hit the ball out of the park. Google is now positioned to close some of the huge metrics gap in online advertising ROI.