May 31st, 2007
CNN and Wall Street Journal Embrace Aggregation Of Third-Party Content
Linking to other media companies’ content used to be unthinkable for traditional media brands, but attitudes have changed after Google made $10 billion in advertising by doing nothing but link to other media companies’ content (and run ads on other companies’ content).
Last week, Inform announced that a number of high profile media companies would be using its technology to aggregate third-party related content on article pages. Sphere, which has a widget that aggregates third-party related content (which I use on this site), is popping up all over traditional media site, including on Time, New York Times, and Wall Street Journal — WSJ is actually displaying the third-party links on the article page, in addition to through the widget.
Today, CNN announced it would start aggregating links to third-pary content as part of a planned redesign:
Perhaps an even bigger shift in philosophy will happen later this year when CNN.com will begin linking to other news sites, even competitors.
Whether users of traditional media sites will find such sufficient value in these aggregation plays that they will click on those links rather than search on Google or seek out another pure play aggregator still remains to be seen. But it’s clear that media companies understand that the big opportunity for them is in organizing the sea of content on the web rather than just organizing their own content.
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from The New York Times and some interesting data from Publishing 2.0 RSS subscriptions in the post) Newspapers will also limit their growth by focusing only on their own content — the New York Times and many other mainstream media sites have embraced aggregation themselves, as blogs have done for years, by linking usefully to other sites, which only increases their value as a destination. None of this will save newspapers from declining print circulation, i.e. it won’t turn young people who don’t read print
This shift takes those sites out of just producing to now distributing. If the feature is successful, the smaller sites and blogs in their circle will begin optimizing their content to be displayed on the larger sites automatically.
CNN and Wall Street Journal Embrace Aggregation Of Third-Party Content
among their clients. Perhaps this move would have been unthinkable in the past but it could be more palatable as newspaper companies’ websites do battle with the likes of Google and Yahoo. Source: Publishing 2.0
), and numerous other content sources offer high quality content. An educators challenge is one of finding, selecting, aggregating, and assisting students in navigating the content already available. A similar trend is already occurring in news and media industries.
content and more with finding and using what already exists. Zelf het materiaal van collega-docenten op de eigen universiteit is vaak niet goed genoeg. Terwijl als in de ‘echte’ wereld kijkt, het inmiddels op grote schaal gebeurt, vooral bij allerlei nieuwsvoorzieningen.
CNN and Wall Street Journal Embrace Aggregation Of Third-Party Content
New York Times Will Lower Editorial Standards Online And Reduce Size Of Print Newspaper In related news: CNN and Wall Street Journal Embrace Aggregation Of Third-Party Content.
just descriptions, at different levels of granularity. I’m interested in DNS now, even if I’m not an engineer… and I just didn’t understand what I was supposed to learn or think after reading this. Frustrating. Scott Karp shares that “CNN and Wall Street Journal Embrace Aggregation Of Third-Party Content†and I say… so? It’s not playing offense, it’s playing defense. I have experience leading these efforts at CNET in the past: July, 2004 or February, 2005. They were well-intentioned efforts, but never broke through for lack of commitment. Media
Sphere Related Content partner, has a great observation about how some of today’s most prestigious publisher sites are linking to other media companies’ content including blogs. You can see Scott’s post here.
Scott Karp reports that many traditional media brands are adding aggregated third-party content to their sites, including The New York Times, Wall Street Journal, Time and CNN. Scott’s reasoning: “Linking to other media companies’ content used to be unthinkable for traditional media brands, but attitudes have changed after Google made $10 billion in
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no citiem resursiem - šo risin?jumu nupat ir s?cis atbalst?t gan draugiem.lv lielais br?lis Facebook, gan paši masu mediji - piem?ram, Gannet mediju grupas laikraksti izplat?s saturu vidžetu form?, savuk?rt CNN un Wall Street Journal izmanto vidžetus citu resursu satura inkorpor?šanai sav?s lap?s. Robežš?irtne starp satura ražot?jiem un izplat?t?jiem k??st aizvien vair?k izpl?dusi. L?dz ar to diemž?l gais? paliek kar?joties jaut?jums par autorties?b?m. Protams, pašlaik sadarb?bas sh?mas vair?k vai maz?k balst?s uz