March 9th, 2008

Local Link Journalism: Pulling Together The Threads Of Local Blogger Reporting


How can newsrooms do more online with fewer resources? By leveraging the reporting that bloggers in their communities have ALREADY published on the web. Using “local link journalism,” reporters can seek out and link to reporting on a story that’s been published across their local blogosphere and just needs to be pulled together.

And isn’t pulling together the threads of a story what journalists do?

For example, this weekend it snowed in Tennessee — in March — not exactly a common occurrence. It’s a great old fashioned human interest story. published a news story with the facts about the storm. But what about how it’s affecting people in the community? Traditionally, that would mean sending a reporter out to do interviews and a photographer to take pictures… in the snow. Or it would mean making do with some wire copy and photos.

But the beauty of the web is people in the community were already posting their thoughts and pictures online. So all had to do was link to them (using Publish2, of course).


And what do these links capture? How the community experienced the storm, why it’s significant, and… pictures:

Finally! | shoutingforha

A miracle has happened! It is snowing in Tennessee… in March no less. Just when I thought Spring was right around the corner, Winter has made a comeback. I am practically giddy about it.

You may be wondering why I am so excited. After all, snow is a regular part of Winter, right? Well, if you live in Tennessee, snow is almost non-existent. According to my very scientific calculations, Tennesseans will enjoy a significant snowfall (minimum 2 inch accumulation that stays on the ground for 2 or more hours before melting) every 4.5 years. How pitiful is that?

Snow | Shoot The Moose

I know others snicker at our reaction to snow in middle Tennessee – I do not care. This is magic, every minute to be savored.

Snow of any measurable amount, around here, is fleeting and rare. For places north and west, by this time of year there is a snow-weariness; a been-there-done-that kind of attitude. To be honest, I wouldn’t blame a northerner for feeling that way.

But not here. The whole town seems to be wrapped up in a breathless giddiness. The television news reporters, ever since last night, have seemed like they were going to burst with anticipation. It’s like a million people, all at once, were filled with the joy and anticipation of a night before a big trip to Disney World. Laugh at us, if you will – but when was the last time you and all of your neighbors felt giddy? Could heaven be like this?

Biggest Snowfall in Five Years | From Where I Sit:

It snowed steadily all evening. When Gail and I went to bed it was still snowing—big beautiful flakes. I woke up at 6:30, scurried outside, and snapped a few photos before anyone spoiled the thick white blanket with foot prints.

I realize that these modest snowfalls make northerners laugh. But when you live in the south, you take what you can get. This is the latest snowfall we have had since 1996. It is also the biggest snowfall we have had since 2003. My guess is that we had about three inches in Franklin.

SNOW! | The Schlog

I took these pictures at 9:30 tonight…the kids wanted to go outside “right now!” We have about 2 inches so far…not bad for middle Tennessee. We have the snowpants, boots, socks and gloves all ready for a morning in the snow!

MORE SNOW!!! | Ridley

We got about 4 or 5in. of snow last night here in Ashland City. I dont think Nashville got near this much. That is what we get for living north of Nashville!! Well, I tried to find a sled all day yesterday but didnt succeed, so I had to “redneck it”, which I am not ashamed to do!! Lucy is sledding on a Tupperware lid! She didnt really like it but looked too cute! Jason says she looks like a gay leopard in this jacket!

Sure, this was just weather, but if you read through the blog posts, you’ll see that it really touched people deeply — and it was a shared community experience.

Newspapers should aspire to be a hub for shared community experiences — and that’s what the link journalism piece on did, by presenting as a shared experience what would otherwise be disconnected blog posts. And it was a perfect complement to the reader comments posted on’s news piece on the storm. (Some people post on — others post on their own blogs.)

Who else is going tie all these threads together? It made perfect sense for to do it.

There’s so much opportunity on the web — it’s just a matter of seizing it.

So how can the web make LESS work for journalists rather than more? Which weekend assignment would you have rather had?

Write human interest feature on the storm from scratch, call up people to annoy them for quotes, and then run the AP photo


Read the stories and browse the compelling images already being posted across your local blogosphere, and create a quick link journalism piece to capture it

The web doesn’t have to be harder for journalism — it can be much, much easier — it’s just a matter of learning how to use the web.

Comments (9 Responses so far)

  1. Nashville sure was a Photographer’s dream a few days ago, the snow is really pretty

  2. Snow in Tennessee. That’s march madness.

    Terrific post. I think linked journalism is a great way to understand new media’s impact on a reporter’s job — both nationally and locally as you point out today. Candidly, as a media consultant, the next step for me is to understand the role that PR professionals can play in this new reality.

    For one, stories (both the good and bad) live on — not just in the blogosphere but as part of
    a reporter’s story. I wrote about some of this today:

  3. [...] Karp over at Publishing 2.0 had a piece on how news services where tying in the reports of large snow falls in Tennessee via blogger input. [...]

  4. I agree that “link journalism” is something that more media outlets should explore. But notice what you did differently with your post than the paper did with its own. You included excerpts from the original sources rather than just raw headline links.

    Headlines like “Snow” or “More Snow!!!” don’t tell me much about what to expect from the post, so therefore don’t entice me to click over. To be successful, I think that such journalism needs to provide added value beyond simply linking, by helping to guide the reader to the best content or at least setting expectations on each link.

    It’s much like creating a news story. The reporter must decide what facts to include in writing the story rather than simply publishing a bulleted list of facts.

  5. [...] Scott Karp: Local Link Journalism: Pulling Together The Threads Of Local Blogger Reporting [...]

  6. I have to agree with Chip. As a journalist for almost 30 years and a blogger for three, I understand the power of citizen journalism. But good journalists do much more than “pull together the threads.” Insight, perspective, balance — these are skills a good journalist brings to his or her coverage. Sure that’s not necessarily a major issue for a fluffy piece, but I hate to see people who bring fine talents to writing being pushed out because it’s easy to collect data via the Web and blogs. As my mother still says, “A place for everything and everything in its place.”

  7. Sigh.

    On the one hand, I’m very happy to read about journos figuring out the value of links and relevant, well-written blogs to their work. Great post, Scott.

    On the other hand….duh. “Link journalism” as a term stuns me; any Web-savvy writer does it without thinking. It’s our DNA.

    Yes, although I blog extensively and have an absurd number of RSS feeds, I read my local dead-tree paper in Austin, AND the Round Rock TX thrice-weeekly “Leader.” I like a local angle, and I want to read at the kitchen table, not at my laptop, as I eat my breakfast.

    I think I’m the only one on my cul-de-sac who walks out to get a paper off of the driveway every morning. Wake up, news guys; you’re toast in future years unless you figure out the Web.

  8. [...] The piece is about a journalist discovered that by aggregating links together with a narrative around it, newspapers could become a “a hub for shared community experiences.” [...]

  9. [...] An interesting discussion is taking place over at the forums regarding “link journalism.” “How can newsrooms do more online with fewer resources? By leveraging the reporting [...]

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