September 11th, 2008
The old syndication model in the old content economy just won’t work today when all the world needs is one copy of a story up in the cloud with links to it. Today, the more links that article can get, the more valuable it is. So sharing value with those who send links to it only makes sense.
We believe AP news is a critical ingredient for all news reports, both directly and as a foundation for many other sources of news. Breaking news from AP journalists around the world and in the United States, for example, serves as the origin for stories pursued by both AP members and many other news organizations.
AP still plays an important role in producing original reporting, but it’s now just one of many sources of original reporting that newspapers can tap into, as the Star Ledger did:
New Jersey’s Star-Ledger today put out an entire edition without anything from the Associated Press within. The sharp-eyed reader will notice lots of local news by staff plus articles from other papers–Washington Post, LA Times, McClatchy, the Glouceseter County Times–and content from online services such as Sportsticker.
AP publishes all of their original content on Google and Yahoo — on the web, any news site can link to that content, without having to license it. AND, they are not limited to linking to AP — they can link to any original reporting on the web.
But Paul, how will the AP retain it’s value when
1. The web is a pretty good newswire and it’s free.
2. When, like Jeff said, you only need one copy of a story online and everyone else can just link to it.
3. When, even if the shared content model works in print, it is actually worse than useless online – and everyone’s moving online?
The web is already a “pretty good newswire” — and with collaborative tools that enable newsrooms to discover, share, and publish links to the best content, it can be even better.