September 17th, 2008

Advertiser Online Now, Get a Free Ad In Print

by

Just saw this house ad on NYTimes.com:

A print ad offered as added value for online advertising. Now THAT’S a reversal.

Here’s more:

NYT is trying to reverse the economic polarity of its business.

Is this kind of offer a trend?

Comments (7 Responses so far)

  1. You’re talking about a recruitment/help wanted/job ad… What else are newspapers to do? This stuff is non-existent in print anymore and online placements are on Craig’s List and other sites.

  2. [...] it was probably bound to happen. Scott Karp shows us that the NY Times is now selling online and offering print as a [...]

  3. Used to work at an integrated mixed media publisher and by the time I left this was all the rage in display ads too. It rarely was as blatant as this promotion but very real. Normally the publisher would “bundle” print ads that the advertiser didn’t want or ask for into a package that essentially gave them added reach for free. You could buy the online ads by themself, or you could buy this package that gives you nearly the identical online program + 3 full page ads for the same price. Which would you like?

  4. Hmm…. interesting offer here. Perhaps they simply do not have enough advertisers filling the spaces in the newspapers so this is a great way to do that? If so, it shows the desperation of print publications even more so than before.

  5. [...] Publicita Online, y obten un aviso impreso gratis y Publishing 2.0.  Imprimir este post    Ver otras entradas sobre: NYT, [...]

  6. [...] Advertise online now, get a free ad in print [...]

  7. [...] een online vacature. “NYT is trying to reverse the economic polarity of its business” aldus Karp. Is dit revolutionair of oude wijn in nieuwe [...]

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