September 22nd, 2008

Link Journalism in Action: Vols Game Coverage Roundup Most Viewed and Commented on GoVolsXtra.com

by

Yeah, fine, so Drudge gets lots of traffic for links, but we’re not Drudge, so it won’t work for our news site, right? Wrong. Here’s a case example from Knoxnews.com’s sports site GoVolsXtra.com.

This roundup of links to coverage and commentary on the Vols’ loss to Florida was the MOST VIEWED article today on GoVolsXtra.com.

You could explain the page view count in one of two ways (or both). First, lots of fans like these roundups, and seek them out when they appear as a story on the homepage. Or, people clicked on a link, then came back for more, generating more page views.

Either way, a win.

But what about ENGAGEMENT?

Well, last time I looked there were 168 comments!

And the article was on the most commented list for the site. (The coverage roundup story is the only one on the most commented list published today — the rest are from the weekend.)

So what does that mean?

By rounding up all of the coverage from around the web using LINKS, Knoxnews created a DESTINATION for fans to discuss the game.

And not just that… GoVolsXtra had more comments than any of the other sites the roundup articled linked to (combined, it appears).

So, linking works.

And you’re not doing it… why?

  • StarTribune.com has been doing interlinking very successfully. For example, their pageviews climbed 50 percent, from 50-55 million pages per month in December 2007 to 70-75 million by June 2008. More importantly, in July 2008, StarTribune.com was named by Nielsen as the top newspaper in the nation in terms of length of visitor stay, 5 times higher than that at many newspapers.

  • Toni Piqué

    Nice!
    The Washington Post started to do it on Poltics.

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