Comments on: Hulu to Match YouTube’s Revenue: Ten Observations For The Future of Media http://publishing2.com/2008/11/18/hulu-to-match-youtube%e2%80%99s-revenue-ten-observations-for-the-future-of-media/ The (r)Eevolution of Media Tue, 22 Jun 2010 09:23:32 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Tracy Hill http://publishing2.com/2008/11/18/hulu-to-match-youtube%e2%80%99s-revenue-ten-observations-for-the-future-of-media/comment-page-1/#comment-581805 Tracy Hill Tue, 25 Nov 2008 18:52:58 +0000 http://publishing2.com/?p=1183#comment-581805 Imagine a global version of MTV without the restrictions of having to be on a cable package or satellite – that can be viewed on mobile devices. If I was an advertiser like McDonald’s, Toyota, Pepsi, Coke, etc., I would chomp at the bit to have the ability to tie my products to the content on that platform. That day is fast approaching. Mark my words! Youtube had its first live broadcast, which I thought gave a good glimpse into the possibilities for social media. However, their biggest problem is that they do not really have a major music community like Myspace or Facebook, so the content of the program was a bit novelty. No, all social media really need is a few more visionary thinkers. Imagine a global version of MTV without the restrictions of having to be on a cable package or satellite – that can be viewed on mobile devices. If I was an advertiser like McDonald’s, Toyota, Pepsi, Coke, etc., I would chomp at the bit to have the ability to tie my products to the content on that platform. That day is fast approaching. Mark my words! Youtube had its first live broadcast, which I thought gave a good glimpse into the possibilities for social media. However, their biggest problem is that they do not really have a major music community like Myspace or Facebook, so the content of the program was a bit novelty. No, all social media really need is a few more visionary thinkers.

]]> By: AussieWebmaster http://publishing2.com/2008/11/18/hulu-to-match-youtube%e2%80%99s-revenue-ten-observations-for-the-future-of-media/comment-page-1/#comment-581779 AussieWebmaster Tue, 25 Nov 2008 18:03:08 +0000 http://publishing2.com/?p=1183#comment-581779 TV/Video will likely follow the path of music and newspapers in suffering a dramatic decline in content value on the web. Sure when the next best thing comes along.... all got subverted by a new product. Video is probably not a panacea for newspapers trying to reinvent their businesses on the web. Some papers with large enough branding could make the transition to an online newscenter. TV/Video will likely follow the path of music and newspapers in suffering a dramatic decline in content value on the web.

Sure when the next best thing comes along…. all got subverted by a new product.

Video is probably not a panacea for newspapers trying to reinvent their businesses on the web.

Some papers with large enough branding could make the transition to an online newscenter.

]]> By: Scott Maxworthy http://publishing2.com/2008/11/18/hulu-to-match-youtube%e2%80%99s-revenue-ten-observations-for-the-future-of-media/comment-page-1/#comment-581776 Scott Maxworthy Tue, 25 Nov 2008 17:52:06 +0000 http://publishing2.com/?p=1183#comment-581776 Maybe time to move away from the old interrupt and repeat forms of advertising (online or off-line) and focus on customer engagement, permission based and context sensitive. A pay per click interactive hotspot on any video layer is the future for video revenue models but the problem then is the efficient tagging, indexing and management for content producers. Make good, targeted, entertaining and engaging content and it will spread. Maybe time to move away from the old interrupt and repeat forms of advertising (online or off-line) and focus on customer engagement, permission based and context sensitive.

A pay per click interactive hotspot on any video layer is the future for video revenue models but the problem then is the efficient tagging, indexing and management for content producers.

Make good, targeted, entertaining and engaging content and it will spread.

]]> By: Liz http://publishing2.com/2008/11/18/hulu-to-match-youtube%e2%80%99s-revenue-ten-observations-for-the-future-of-media/comment-page-1/#comment-579843 Liz Fri, 21 Nov 2008 20:35:59 +0000 http://publishing2.com/?p=1183#comment-579843 "the content commoditization problem" I'd like to see a whole post about this. “the content commoditization problem”

I’d like to see a whole post about this.

]]> By: Jason Preston http://publishing2.com/2008/11/18/hulu-to-match-youtube%e2%80%99s-revenue-ten-observations-for-the-future-of-media/comment-page-1/#comment-579534 Jason Preston Thu, 20 Nov 2008 19:45:53 +0000 http://publishing2.com/?p=1183#comment-579534 The three things in there that strike me as being absolutely key are: - professional content = highly valuable - legal content = highly valuable - online content = a commodity how do you reconcile those three things into a business? The three things in there that strike me as being absolutely key are:

- professional content = highly valuable
- legal content = highly valuable
- online content = a commodity

how do you reconcile those three things into a business?

]]> By: Nick Stamoulis http://publishing2.com/2008/11/18/hulu-to-match-youtube%e2%80%99s-revenue-ten-observations-for-the-future-of-media/comment-page-1/#comment-578934 Nick Stamoulis Wed, 19 Nov 2008 14:09:15 +0000 http://publishing2.com/?p=1183#comment-578934 It will be amazing to see where video sharing sits a few years from now. I feel that we are only on the nose end of this. It will be amazing to see where video sharing sits a few years from now. I feel that we are only on the nose end of this.

]]> By: Hulu Profit Growth Trumps YouTube http://publishing2.com/2008/11/18/hulu-to-match-youtube%e2%80%99s-revenue-ten-observations-for-the-future-of-media/comment-page-1/#comment-578610 Hulu Profit Growth Trumps YouTube Wed, 19 Nov 2008 00:05:36 +0000 http://publishing2.com/?p=1183#comment-578610 [...] Scott Karp over at Publishing 2.0 gives his ten “observations” about what this means for the future of [...] [...] Scott Karp over at Publishing 2.0 gives his ten “observations” about what this means for the future of [...]

]]> By: No One Said It Was Easy http://publishing2.com/2008/11/18/hulu-to-match-youtube%e2%80%99s-revenue-ten-observations-for-the-future-of-media/comment-page-1/#comment-578505 No One Said It Was Easy Tue, 18 Nov 2008 19:04:20 +0000 http://publishing2.com/?p=1183#comment-578505 [...] delivery days at Yahoo! = it’s not easy generating revenue from general, user video content. Publishing 2.0 makes the same assumption based on Hulu [...] [...] delivery days at Yahoo! = it’s not easy generating revenue from general, user video content. Publishing 2.0 makes the same assumption based on Hulu [...]

]]> By: tim http://publishing2.com/2008/11/18/hulu-to-match-youtube%e2%80%99s-revenue-ten-observations-for-the-future-of-media/comment-page-1/#comment-578434 tim Tue, 18 Nov 2008 16:29:09 +0000 http://publishing2.com/?p=1183#comment-578434 According to Rafat over at PaidContent, there seems to be some question about the source of Hulu's revenues. Hulu owns all the inventory and sells it back to participating networks, which could be propping up its numbers. In any case, that's not likely a sustainable model as the networks get wise. http://www.paidcontent.org/entry/419-analyst-says-hulu-to-match-youtubes-us-revenue-output-in-2009-we-say-ma/ According to Rafat over at PaidContent, there seems to be some question about the source of Hulu’s revenues. Hulu owns all the inventory and sells it back to participating networks, which could be propping up its numbers. In any case, that’s not likely a sustainable model as the networks get wise.

http://www.paidcontent.org/entry/419-analyst-says-hulu-to-match-youtubes-us-revenue-output-in-2009-we-say-ma/

]]> By: Ted Murphy http://publishing2.com/2008/11/18/hulu-to-match-youtube%e2%80%99s-revenue-ten-observations-for-the-future-of-media/comment-page-1/#comment-578424 Ted Murphy Tue, 18 Nov 2008 16:06:17 +0000 http://publishing2.com/?p=1183#comment-578424 Peer-to-peer payment for online content is the only hope. If I want to see a video, read an article or download a song, I have to pay for it in some way. Once we accept that, we can move forward with more convenient payment methods (ie universal wallet) and more respect for copyrights. Peer-to-peer payment for online content is the only hope. If I want to see a video, read an article or download a song, I have to pay for it in some way. Once we accept that, we can move forward with more convenient payment methods (ie universal wallet) and more respect for copyrights.

]]> By: YouTube vs Hulu, o el verdadero valor del contenido generado por los usuarios http://publishing2.com/2008/11/18/hulu-to-match-youtube%e2%80%99s-revenue-ten-observations-for-the-future-of-media/comment-page-1/#comment-578414 YouTube vs Hulu, o el verdadero valor del contenido generado por los usuarios Tue, 18 Nov 2008 15:38:45 +0000 http://publishing2.com/?p=1183#comment-578414 [...] Fuente: Publishing 2.0 [...] [...] Fuente: Publishing 2.0 [...]

]]> By: Arno http://publishing2.com/2008/11/18/hulu-to-match-youtube%e2%80%99s-revenue-ten-observations-for-the-future-of-media/comment-page-1/#comment-578264 Arno Tue, 18 Nov 2008 09:34:50 +0000 http://publishing2.com/?p=1183#comment-578264 5.b. the total % of time sold to advertisers is less online than on TV because of what you describe and that makes TV still a more favorable window for content aggregators 6.b. but the overall money made on any minute of produced content is becoming bigger (theatre, DVD, pay-per-view, TV, online, mobile: the number of windows gets more and more) 11. it's not only about number of unique visitors, it is also about quality of content if you live of display advertising 5.b. the total % of time sold to advertisers is less online than on TV because of what you describe and that makes TV still a more favorable window for content aggregators

6.b. but the overall money made on any minute of produced content is becoming bigger (theatre, DVD, pay-per-view, TV, online, mobile: the number of windows gets more and more)

11. it’s not only about number of unique visitors, it is also about quality of content if you live of display advertising

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