December 10th, 2008
So you’ve got a big breaking story right in your backyard, e.g. the governor gets arrested for trying to sell the U.S. Senate seat vacated by the President Elect. Your newsroom is on the case, but the story is still developing. There are national ramifications, so reporting goes beyond the local angle. How do you round out your front page coverage, add to your dynamic updates, and reinforce to readers that you are THE destination for this story?
Then, as everyone reacts to the story, you promote reactions from “Other sites, other voices” alongside reader reactions.
And while algorithms deliver commodity aggregation from limited sources, your editors apply human judgment to create a unique mix from local sources (including your rivals!), national sources, blogs, social media, and even humor (because only humans know when a scandal is so over the top that it’s laughable).
And what if you’re in a nearby city in a neighboring state? Well, not to be outdone, you link to “what bloggers are saying.”
You hand pick from the sea of blog coverage the most interesting perspectives, bloggers shining the spotlight on key issues. You again distinguish your link journalism from commodity algorithm-driven news aggregation by introducing readers to hugely interesting sites like FiveThirtyEight. And you dynamically update with new links across the day (using a Publish2 widget).
All in all, you feel contented that the news roundup was quick and easy to set up with a free service, easy to update dynamically, and provided a solid complement to your original reporting. You feel contented that you served well your readers who were hungry to read about a mind-blowing scandal, and kept them from having to go to an aggregation site for a range of coverage and views.
You can also take satisfaction in having inspired others to try their hand at link journalism:
Like I said in my last post, Gov. Blagojevich’s arrest (and apparent release) is burning up newsrooms across the country today. I was pretty impressed by the Tribune’s page aggregating Blago coverage, so I asked @ColonelTribune how they did it and was introduced to the wonderful world of Publish2.com. It’s kind of like Digg, but only for journalists. And I was able to make this really cool widget on it…
Either that or you ask yourself… why aren’t we doing breaking news link journalism?
It’s easy. The technology is free. And it makes your site a more vital destination for breaking news.
Seriously, why aren’t you doing it?