October, 2009 Archive

October 26th

High-End Brand Publishers Need to Sell Scalable Premium Ad Solutions, Not Commodity Ad Space

by Scott Karp  |   View Comments

Newspaper online advertising has not benefited greatly from the recent upswing in online ad spending, according to the New York Times and most of the recent newspaper company quarterly results. This is no surprise because most newspaper websites sell SPACE for commodity advertising — display ads and classifieds — and thus are hard pressed to [...]

Subscribe

Receive new posts by email

Recent Posts