‘Online Publishing’ Category Archive

October 26th

High-End Brand Publishers Need to Sell Scalable Premium Ad Solutions, Not Commodity Ad Space

by  |   View Comments

Newspaper online advertising has not benefited greatly from the recent upswing in online ad spending, according to the New York Times and most of the recent newspaper company quarterly results. This is no surprise because most newspaper websites sell SPACE for commodity advertising — display ads and classifieds — and thus are hard pressed to [...]

September 16th

Content Doesn’t Matter Without the Package

by  |   View Comments

In response to the launch of Google’s Fast Flip, I observed that Google is correctly focused on creating a new user interface for news, when most media companies are not. A lot of people responded that Fast Flip is not an innovative or effective UI for news — which may be true, but that misses [...]

September 14th

What Google Understands About the Future of News and Publishing That Publishers Do Not

by  |   View Comments

Google knows a lot about the future of news — more than many publishers. It’s evident in Google’s new product, Fast Flip, which allows news consumers to “flip” through news stories. What’s striking about Fast Flip is that Google is innovating precisely where publishers used to lead innovation.
Fast Flip is a new package for news.
The [...]

March 16th

The Great Seattle Advertising Experiment: What Will Happen to the Seattle Post-Intelligencer’s Print Advertising Dollars?

by  |   View Comments

The Seattle Post-Intelligencer today because the first major metro newspaper to stop publishing in print but keep the news brand alive on the web. Seattlepi.com’s Executive Editor Michelle Nicolosi promises bold experiments, “to break a lot of rules that newspaper Web sites stick to.” And to be sure, the entire news industry will be watching [...]

October 29th

Guardian Launches Full RSS Feeds, First Media Company Not To Suppress RSS Adoption

by  |   View Comments

On the eve of The Guardian’s launch of full text RSS feeds, Matt McAlister, Head of Guardian Developer Network, pinged me looking for examples of other mainstream media companies that have full text RSS feeds. Surely this many years into the age of syndication, Guardian couldn’t be the first mainstream media company to adopt full [...]

October 16th

Mainstream News Organizations Entering the Web’s Link Economy Will Shift the Balance of Power and Wealth

by  |   View Comments

The New York Times published an article this week about mainstream news organizations embracing link journalism and news aggregation. Gawker and others scoffed that they are late to the game, which they are, but that misses (predictably) the BIG story.
If news orgs like the NYT, Washington Post, and hundreds of newspaper sites start linking to [...]

October 3rd

False Steve Jobs Heart Attack Report on CNN’s iReport Is a Failure of Open Systems

by  |   View Comments

Someone posted a false report that Steve Jobs had heart attack to CNN’s citizen journalism site iReport. The fallout (which could include an SEC investigation) lead to the inevitable question of whether this is a failure of citizen journalism.
It’s not. It’s a failure of open systems.
As Sarah Perez points out at ReadWriteWeb, ANYONE can become [...]

September 21st

How Newspapers Abdicated the Front Page’s Influence and How They Can Get it Back By Linking

by  |   View Comments

The front page of the newspaper used to set the news agenda. Extra, Extra, read all about it! But that influence has steadily waned through the TV and Cable News era, and the web now threatens to obliterate it entirely.
So who sets the news agenda now? One significant influence is a guy with nothing but [...]

September 17th

Why Every News Site Should Put a Continuously Updated News Aggregation on the Homepage

by  |   View Comments

My post on Drudge beating all other news sites on engagement was an aha for many, which is interesting because the lesson of Drudge has been around for a decade. But the lessons of web publishing are all so utterly counterintuitive that I suppose they take a while to sink in.
That said, a number of [...]

September 15th

Drudge Report: News Site That Sends Readers Away With Links Has Highest Engagement

by  |   View Comments

There are two main reasons why news sites are reluctant to send readers away by linking to third-party content. First, you shouldn’t send people away or else they won’t come back to your site. Second, a page with links that sends people away has low engagement, which doesn’t serve advertisers well.
But if you actually look [...]

September 7th

GateHouse Media Seeks to Disrupt Print-Only Batavia NY Newspaper Market With Online-Only Innovation

by  |   View Comments

Newspapers face the challenge of ensuring that their websites don’t cannibalize more lucrative print audience and revenue — even as more and more people get their news online. Then there’s the challenge of  shrinking editorial staffs having to put out both a print paper and a website. It’s enough to kept many newspapers from innovating [...]

June 17th

Connecting The Dots Of The Web Revolution

by  |   View Comments

For several days my brain has been connecting the blogstorm over AP trying to dictate how much of their content can be quoted on the web with the “quote” that Nick Carr lifted from one of my blog posts in his Atlantic article — I finally figured out why. The problem with the AP isn’t [...]

June 9th

What Magazines Still Don’t Understand About The Web

by  |   View Comments

Since I already drilled a nerve with What Newspapers Still Don’t Understand About The Web, which is on its way to becoming one of my most linked posts ever — and since everyone loves a sequel — I thought I would do a follow up for magazines. The lessons, of course, apply to every [...]

June 5th

If Your Users Fail, Your Website Fails, Regardless Of Intent Or Design

by  |   View Comments

On the web, in the age of Google, design has no margin of error, and there are no stupid users, only inadequate designs. Those were the main points of my critique of newspaper websites generally, and WashingtonPost.com in particular, which to be fair, apply to all online publishers, and really any website. I’m writing another [...]

June 4th

What Newspapers Still Don’t Understand About The Web

by  |   View Comments

Why is Google making more money everyday while newspapers are making less? I’m going to pick on The Washington Post again only because it’s my local paper and this is a local example.
There were severe storms in the Washington area today, and the power went out in our Reston office. I wanted to find some [...]

May 12th

The Challenge Of Non-Local Newspaper Advertising

by  |   View Comments

Newspaper brands like the NEW YORK Times, WASHINGTON Post, BOSTON Globe, etc. face a unique challenge in the online media age — how to value non-local readers.
I received this offer in the snail mail this week from the New York Times:

As I observed previously with my critique of the Washington Post’s circulation marketing, this marketing [...]

May 9th

Is News Coverage On The Web Becoming Like Consumer Packaged Goods?

by  |   View Comments

The more I think about the issue of redundant news coverage on the web, the more I’m both perplexed and fascinated. Read the following on Facebook’s announcement of Facebook Connect — seriously, read it all:

May 4th

The Declining Value Of Redundant News Content On The Web

by  |   View Comments

Microsoft withdrawing its offer to buy Yahoo is a sufficiently large story to demonstrate the problem of redundant news content on the web. Google News is currently tracking about 2,000 versions of this story. To get a better sense of why it’s a problem to have 2,000 stories about the SAME THING, I’ve reproduced about [...]

March 20th

How Search Has Transformed News Consumption On The Web

by  |   View Comments

We all know that news consumption is no longer passive, whether it’s reader comments on a blog post or news article, or individuals starting a blog to have a voice of their own — the evidence is everywhere.
Less evident is how search has fundamentally changed how we consume news. Instead of passively accepting the information [...]

March 17th

JPMorgan Buys Bear Stearns: Following A Breaking News Story On The Web

by  |   View Comments

Nothing like the biggest business story in recent memory — JPMorgan buys Bear Stearns for $2 (a share) — breaking on a Sunday to bring into sharp relief the difference between news on the web and news in print — not to mention differences in how news is presented on the web.

March 13th

Radical Idea For News Sites: Show What’s New On Your Homepage

by  |   View Comments

What’s the most obvious sign that a traditional news brand is merely reproducing online what they do in print, instead of publishing in a way that makes sense for the web? They way news is organized on the homepage.
Let’s compare three news site homepages — TechCrunch, Digg, and New York Times.

February 9th

The Evolution From Linear Thought To Networked Thought

by  |   View Comments

I was thinking last night about books and why I don’t read them anyone — I was a lit major in college, and used to be voracious book reader. What happened?

January 27th

WSJ.com Remains A Paid Site And Bets On The Value Of Its Niche Audience

by  |   View Comments

Of all the reasons given why Rupert Murdoch decided to keep the WSJ.com paid subscriber wall in place, the one that I find most interesting is that advertisers are willing to pay a premium for WSJ.com’s audience. If the WSJ went free, it would undoubtedly increase its audience substantially, but how valuable would those new [...]

January 21st

The Only Way For Journalists To Understand The Web Is To Use It

by  |   View Comments

Reading Colin Mulvany explain how he’s come to understand the dynamic nature of online content distribution through his own experience blogging, and Howard Owens advocating that this is why every journalist should start a blog, I realized that the problem isn’t just a lack of understanding about blogging, or social networking, as Colin frames it.
The [...]

January 7th

The Scourge Of Blog Comment Spam

by  |   View Comments

Let me begin with an open appeal to Akismet, provider of comment spam protection to Publishing 2.0 and many other blogs run on WordPress: Howard Owens is NOT spam
Every time Howard Owens leaves a comment on Publishing 2.0, it gets caught in the WordPress Akismet spam filter. Howard tells me this happens to him on [...]

January 1st

Can Pay-For-Performance Improve The Quality Of Content On The Web?

by  |   View Comments

Nick Denton and Gawker Media are wrestling with the problem of content quality on the web — specifically, how to give bloggers incentives to create content that drives traffic based on quality rather than quantity. Gawker has announced that incentive pay for its bloggers will now be based entirely on the number of page views [...]

December 18th

Reader-Centric Publishing: Aggregating and Repackaging Print Content Online

by  |   View Comments

For most print publishers, mapping the audiences for their various titles would yield a cluster of overlapping circles — many readers of one of the publisher’s titles also read at least one other title. This is particularly true in trade publishing (magazines and books), where publishers often have multiple titles within a vertical, but it [...]

December 15th

The Web’s Link-Driven Attention Economy

by  |   View Comments

Photographer Lane Hartwell, by making all of her Flickr photos private to prevent uncredited use, and by forcing the take down of a parody video containing one of her photos, has shined a spotlight on the question of content owner’s rights on the web.
Mathew Ingram and Mike Arrington argue that Lane is on the wrong [...]

December 9th

Paid Content on the Web Is Not Impossible, But It’s Hard

by  |   View Comments

The case for why publishers should be able to charge for content on the web always revolves around the exceptions that prove the rule, e.g. Consumer Report and WSJ — which, let’s be honest, are the same examples everyone was using back in 1998. The problem with paid content on the web isn’t that it’s [...]

November 1st

NYTimes.Com Aggregates Third-Party Content, Marks Transformation of Media

by  |   View Comments

NYTimes.com wasn’t the first traditional media brand to aggregate third-party content — and it certainly won’t be the last. But the New York Times, once considered the national newspaper of record, represented one of the last bastions of the traditional media approach to content, i.e. we produce it ALL ourselves.
And if anyone makes a [...]

September 7th

Traditional Media Sites Should Link To Third-Party Content

by  |   View Comments

Linking to third-party websites used to be anathema to the traditional media mindset — why would we send people AWAY? We want to keep (read: trap) them HERE. Attitudes began to change when an online media company that did nothing but send people away started making billions in advertising (i.e. Google).
Still, most media companies resist [...]

September 2nd

Google News Hosting Wire Service Stories Diminishes Value Of Duplicate Content

by  |   View Comments

When each local newspaper was a self-contained, non-overlapping, monopoly distribution channel, the news wires made all of the sense in the world — why have each newspaper spend its own resources to cover the same national and international stories? Just pool all of the newspapers’ resources and do it once.
But on the web, where anyone [...]

August 22nd

New York Times Can’t Sell And Advertisers Refuse to Buy Full Feed Advertising: Stop Betting Against The Internet!

by  |   View Comments

Freakonomics author and blogger Stephen Dubner has a long, tortured post about why the New York Times will only offer a partial RSS feed for the Freakonomics blog now that it’s being published on NYTimes.com. The most interesting and utterly damning part by far is this:
But can’t they sell ads on a full feed, so [...]

August 2nd

Twitter Is A Publication

by  |   View Comments

Here’s a theory that’s emerged from my web communication experiment: Twitter isn’t a communication tool, it’s a publication.
That’s not to say there isn’t a strong communication element to it, just like there is in the comment sections of blogs (on the occasions when commenter actually address each other’s comments). But the communication that occurs [...]

July 26th

Online Publishers Need To Stop Selling Space

by  |   View Comments

I wrote a long post trying to explain why the page view/CPM model for valuing online media is so problematic, particularly for traditional media companies like newspapers that are trying to transition their business models online. But Jordan Bitterman of Digitas summed it up in two sentences (in a Fortune piece about future of the [...]

July 25th

The Underground Web Economy

by  |   View Comments

I tried to visit TechCrunch.com this morning and instead ended up here:

As much as we focus on the Web economy that operates in the sunshine, e.g. advertising on TechCrunch, there’s an entire economy that operates “underground,” e.g. pay-per-click ads on domain typo sites.

July 16th

Washington Post’s LoudounExtra.com Isn’t Yet Hyperlocal Enough

by  |   View Comments

On the heels of hyperlocal pioneer Backfence shutting down, the Washington Post has launched its own hyperlocal experiment — LoudounExtra.com, a site dedicated to Loudoun County, a suburb of Washington, DC. (Thanks to Hashim for the tip.)
It so happens I live in Loudoun County, and with that context, here’s my first take — LoudounExtra.com isn’t [...]

June 24th

All Blogs Are Publications And All Bloggers Are Publishers

by  |   View Comments

Responding to the continuing uproar over the Federate Media Microsoft People Ready ad, Fred Wilson asserts that his blog is just him, i.e. it’s not a publication and therefore he doesn’t have to follow any rules:

June 23rd

Online Publishers Need To Set Their Own Editorial Standards And Stick To Them

by  |   View Comments

Did Federated Media and Mike Arrington, Om Malik, Richard MacManus, Fred Wilson, Paul Kedrosky, Matt Marshall, and Mike Davidson cross an ethical line when they created a promotion for Microsoft’s “People Ready” campaign in which each of these well-respected publishers wrote what “People Ready” means to them?
Nick Denton said they did cross an ethical line. [...]

June 15th

Is New York Times Print Ad Revenue Declining By Double Digit Percentage?

by  |   View Comments

If I were in a shareholder of a newspaper or any print based media company, I’d be demanding that financial reporting breakout the absolute amount of print and online revenue, rather than concealing the actual amount by which increasing online ad revenue is offsetting decreasing print ad revenue — or rather the degree to which [...]

June 14th

Business 2.0 vs. Valleywag

by  |   View Comments

Business 2.0 has had another trend defining staff departure, following the departure of blogger Om Malik last year to launch his own media company. Now, the news is that Business 2.0 editor Owen Thomas will be the new editor of Valleywag, the tech gossip blog run by gossip monger Nick Denton.
What I find interesting about [...]

June 13th

Can Online Publishers Take Back Control From Ad Networks?

by  |   View Comments

If the future of advertising is online, many companies, including Google, Yahoo, Microsoft, and WPP, are betting that the future of online advertising is in ad networks, i.e. centralized platforms for the buying and selling ads, where the company that controls the network controls the sale and the flow of revenue to the publisher. This [...]

June 1st

Time Inc CEO Ann Moore Believes People Magazine Will Beat New Media Competitors

by  |   View Comments

Blogs and other new media upstarts have taken a big bite out of the media attention pie, particularly in categories like tech, politics, and celebrity gossip. But People Magazine is a venerable media brand that appears not to be taking the threat lying down, according to Time Inc. CEO Ann Moore:

May 25th

New York Times Will Lower Editorial Standards Online And Reduce Size Of Print Newspaper

by  |   View Comments

New York Times Executive Editor Bill Keller made a series of announcements at a staff meeting that make it clear the Times is aggressively accelerating its transition from print to digital publishing with some dramatic changes (via Gawker):

May 24th

How Well Is Time Inc Managing The Transition To Digital?

by  |   View Comments

Time Inc. CEO Ann Moore spoke yesterday at a Magazine Publishers of America event and gave evidence that Time Inc. is having some success in digital media — but she gave no evidence (at least none cited in the Ad Age coverage) that this success is compensating for challenges faced by the legacy print business:

May 23rd

Google Acquires FeedBurner To Control The Building Blocks Of Online Publishing

by  |   View Comments

Despite the challenges with consumer adoption of RSS, XML feeds have become the building blocks of online publishing. So Google’s acquisition of FeedBurner, the show-stealing feed management platform, for $100 million comes as no surprise. The immediate applications are obvious — enhanced feed-based search, integration of feed stats into Google Analytics, integration of feed ad [...]

May 23rd

Knight Foundation Funds Innovation In Online Journalism And Civic-Minded Digital Media

by  |   View Comments

While everyone is hand-wringing over the decline of the news business and the attendant decline in Journalism and the Fourth Estate, the John S. and James L. Knight Foundation is doing something about it, having just announced the first-year winners of the Knight News Challenge, with $12 million in grants. Here are some of the [...]

May 22nd

Magazine Publishing Businesses Are Portable And Can Be Moved Into Digital

by  |   View Comments

I’ve been pondering this quote from Time Warner CEO Dick Parsons, dismissing rumors that Time Warner is considering selling off Time Inc.:
“I like our publishing business, I like the magazine business and I like the fact that it’s portable and can be moved into digital,” he said. “I am not an advocate of selling Time [...]

May 22nd

Every Newspaper Journalist Should Start A Blog

by  |   View Comments

The hallmark of the new media revolution is that the balance of power is shifting to individuals — on the web, anyone can can be a publisher, individuals can make their voices heard through comments on nearly every item of content, and search puts individuals rather than media brands in control of content discovery. But [...]

May 16th

Could Gaming Social Media Sites Be A Legitimate Form Of Online Advertising?

by  |   View Comments

Social media marketing, i.e. promoting content through social media sites like Digg has become a cottage industry. Digg and other “audience as editor” sites have fought tooth and nail against gaming, trying to keep marketing content from receiving the same homepage attention as “editorial content,” i.e. content voted up by the community without marketer influence. [...]

May 14th

Are Traditional Media Companies Like The Detroit Auto Industry?

by  |   View Comments

When I read about the private equity buyout of the ailing Chrysler group from DaimlerChrysler, it immediately reminded me of another buyout of an ailing legacy player in a fast changing industry being driven by successful upstarts — Sam Zell’s buyout of Tribune.
Thinking about it, I realized there are many analogues between what upstarts [...]

May 7th

Users And Abusers of Online Publishing

by  |   View Comments

How foolish would someone sound in 2007 making a sweeping generalization about what people do with websites? Probably about as foolish as making sweeping generalizations about what people do with printing on paper — and as foolish as making sweeping generalizations about what people do with blogs.
A blog, after all, is just a content management [...]

April 12th

Watershed Moments In The Publishing Industry’s Radical Transformation

by  |   View Comments

Here are some watershed moments that mark the radical transformation of the publishing industry to a non-print-centric business:
1. New York Times becomes an aggregator
The New York Times, paper of record and one of the last great bastions of the belief that one entity can create all the content that anyone needs, has finally capitulated to [...]

March 31st

Why Journalism Matters

by  |   View Comments

By now we are all quite familiar with the upside of blogging — free, easy-to-use software and the powerful network effects of the web have enable thousands of people who might never have had a voice back in the days of scarce publishing resources to have their voices heard far and wide. But you rarely, [...]

March 24th

Can InfoWorld Survive The Transition From Print To Online Publishing?

by  |   View Comments

It has been confirmed (by Rafat) that InfoWorld will cease to publish in print. Colin Crawford at IDG foreshadowed this rapid transformation. The news about InfoWorld is extremely significant for two reasons.
First, if InfoWorld can make the transition from print publishing to online publishing without going out of business, without diminishing its value to readers, [...]

March 23rd

Why Have No Major Media Companies Invested Heavily In Original Content For The Web?

by  |   View Comments

Or maybe you know of one that has. If you do, let’s discuss.
I’m just curious.

March 17th

Why Online Advertising Economics Are So Messed Up

by  |   View Comments

We’ve all heard that page views are dying. Jeremy Liew of Lightspeed pointed out a few weeks ago the problem with scaling an online advertising business based on revenue per thousand page views, an analysis which has now been picked up by the Dan Mitchell at the NYT. Jeremy’s analysis is correct, on one level, [...]

February 14th

What Gives SEO A Bad Name

by  |   View Comments

So here’s another example of what gives SEO a bad name — UPDATE: correction, it appears to be an example of Google’s bad results, which some (like me) might mistakenly blame on SEO. I was checking out search traffic for Publishing 2.0, and noticed that my Online Publishing category was a #9 result for “online [...]

February 12th

Will Widgets Hit A Mainstream Wall Just Like RSS?

by  |   View Comments

There are many interesting similarities between widgets and RSS:

Fantastically flexible distributed technology
A boon for information junkies and power users
Difficult to explain to a non-geek
Name is complete opaque to average, mainstream users
Difficult for average, mainstream users to understand why it’s so cool
Huge technical savviness barrier for average, mainstream user adoption

Erick Schonfeld has an interview with Netvibes [...]

February 10th

The Rapid Transformation Of Publishing Economics

by  |   View Comments

The death of print publishing is coming, it’s just a matter of whether it happens in 5 years, 10 years, or 15 years. I’m betting it happens sooner than anyone expects. Colin Crawford, the SVP of online for IDG, posted some stunning figures:
Today the absolute dollar growth of our online revenues now exceeds the decline [...]

December 15th

What Kind of Publisher Are You?

by  |   View Comments

Business 2.0 editor Josh Quittner pushes back on Chris Anderson’s treatise on “radical transparency” in magazine publishing:
I don’t mean to be too much of an old-media-reactionary running dog. And some of the things he says make immediate sense. In fact, I asked all my writers and editors to start blogging a few months ago. (See [...]

December 3rd

Content Businesses Don’t Scale Anymore

by  |   View Comments

Can anyone think of a content business — meaning a company that produces original content — that has scaled dramatically in recent years? I can’t. Look at the businesses that have scaled — Google, MySpace, YouTube — all platforms for content, but not producers of content. Compare those to original content businesses like Weblogs, Inc., [...]

December 1st

Publishing Video Online Still Hasn’t Gone Mainstream

by  |   View Comments

Turns out that the vast majority of “users” who “generate” video content don’t share it online (via MediaPost):

IN A FINDING THAT UNDERSCORES the potential of a vast, untapped market for user-generated video, new research conducted by interactive agency Sharpe Partners indicates that more than half (54) percent of adult Internet users currently create their own [...]

September 19th

JPG Is An Elegant Publishing 2.0 Play

by  |   View Comments

What content category benefits greatly from digital, web-based organization and distribution, but is best appreciated offline? If you said art photography, then you understand intuitively why JPG Magazine is such an interesting Publishing 2.0 play.
The idea is elegantly 2.0: give the new breed of digital-technology-enabled pro-am photographers a place to showcase their work and [...]

August 29th

Everything Is Media: The Digital Music Edition

by  |   View Comments

As further evidence that technology is turning everything into media, Universal Music announced that it would be backing SpiralFrog, a digital music site that will attempt to transform the music business into a media business by selling advertising rather than charging fees:
Universal Music, the world’s largest music company, is backing a start-up that will allow [...]

August 21st

A Eulogy for Old Media

by  |   View Comments

A eulogy is a speech of praise, typically — although not necessarily — for the dead, which seems fitting for a post about the lingering charms and strengths of Old Media.
According to a recent survey, New Media still has a long way to go to earn the public’s trust, at least in the UK:
Respondents were [...]

July 30th

Inform Enters the Search Economy

by  |   View Comments

Inform.com has wisely gotten out of the Web 2.0 news aggregator business and into the publisher services business. Erick Schonfeld at the Business 2.0 Blog has the scoop:
As readership declines for newspapers and online readership grows, every publisher faces the threat coming from the edge of the network. Sites like Google News, Yahoo News, [...]

April 29th

Digital Editions of Print Pubs Are Publisher-Centric

by  |   View Comments

There are only two plausible reasons to publish a “digital edition” of a print publication, as the New York Times is now doing in partnership with Microsoft:
1. To prop up print advertising revenue by artificially increasing the “print” circulation through “digital distribution”
2. To make a bucket of content, i.e. the print edition, available for “browsing” [...]

April 14th

Newsweek Launches Geeky Private-Label RSS Reader

by  |   View Comments

Newsweek has launched a web-based RSS reader, i.e. My Newsweek — looks like a reasonably smart move on the face of it. But using the reader requires Joe Newsweek to grok terms like “feed,” “content,” and, “RSS” — which looks less smart.
The real problem with Newsweek’s RSS reader (a private-label version of Newsgator) is that [...]

April 9th

Blogging For Blogging’s Sake or The Tyranny of the Term

by  |   View Comments

Web 1.0 gave us “internet,” “HTML,” “email,” “hyperlink”, “online,” and, of course, “web.” Web 2.0 has given us “social media,” “citizen journalism,” “tagging,” “blog,” “podcast,” “Web 2.0″ (of course) — and the list goes on.
Web 2.0 is still in the wrangling over terminology phase — especially over Web 2.0 itself. Recently, there’s been some [...]

February 23rd

WSJ Moves a Step Closer to Laying Off the Presses

by  |   View Comments

The Wall Street Journal will be combining it’s print and online news operations:
IN YET ANOTHER CLEAR EXAMPLE of the inroads online publishing is making against its traditional print counterpart, Dow Jones announced a reorganization that includes a combined print and online Wall Street Journal news operation.
Dow Jones also signaled its belief in the power of [...]

February 23rd

Blogging Is NOT a Business

by  |   View Comments

Here’s what’s wrong with all the discussion about the future of blogging as a business — blogging is not a business!
Here’s the latest me-too analysis from The Chicago Tribune (which cites a recent Gallup poll on blog readership):
Even if blogging flops as a business and doesn’t attract more readership, many bloggers will still have [...]

February 20th

The Death of TV Advertising

by  |   View Comments

Everyone thought TiVo, with its ad-skipping technology, would lead to the death of TV advertising — but it’s actually the shift of audience and media value to digital media that is draining the value from broadcast media. Take Coldwell Banker’s new ad campaign in which TV plays an ancillary role, supporting the real action which [...]

February 19th

Blogs Will NOT Save Old Media

by  |   View Comments

Michael Arrington declares that BlogBurst Can Save Big (print) Media. To suggest that the lack of blog content is all that ails Old Media is deeply naive. Old Media needs to follow bloggers into the new content creation frontier, but that in itself will NOT solve the problem of business models.
I will give BlogBurst [...]

February 9th

Old Media Asserts Its Will to Survive

by  |   View Comments

Old Media executives have been stepping forward lately to assert their will to survive — even thrive — in a New Media world. Only time will tell whether Old Media brands can indeed survive, but there is ample evidence of forward thinking and emerging digital strategy.
From Time Inc. president Ann Moore:
We will continue to look [...]

February 6th

Shifting the Economic Center of Gravity in Media

by  |   View Comments

It’s now conventional wisdom that the future of media is digital and on-demand — content creators no longer own the distribution channels. But the economic center of gravity in media has not shifted to reflect this change. The laws of media dynamics will force the center to shift — advertising dollars always follow the audience, [...]

January 27th

Why Google Needs Rich Media

by  |   View Comments

The news that Google is testing rich media supports the view that traditional brand advertising is not about to go away. Having wrung every penny from smaller advertisers with more transactional businesses — which are the ones that work best with text ads — Google is aiming now at the BIG advertisers who have [...]

January 15th

Media Should Start With Conversation, Then Synthesis

by  |   View Comments

The problem with the current debate over Old Media vs. New Media is that most people see it in binary terms — either Old Media dies and the web becomes a completely open marketplace of commoditized content (as Jeff Jarvis and countless others have argued), or consumers rebel and cling to the structures of Old [...]

Subscribe

Receive new posts by email

Recent Posts