Originally posted at BeatBlogging.org, a resource for journalists using social networks, blogs, and other Web tools to improve beat reporting.
Whenever I talk with news organizations of any size about linking to sources, resources and journalism that originated outside the walls of their newsroom, two questions come up: How and Why.
Well, conveniently enough, I work for Publish2, and we build tools that help answer the question of How. If your problem is that systems make adding links directly in the text of your story a difficult task, let’s solve that by adding links in widgets, sidebars, scrolling across the bottom of the browser window, blinking in 96pt red Helvetica, pushed to Twitter — wherever and however you want them.
My standing offer on How is that if the question comes up, you can talk to me and I’ll help you out.
So back to the question of Why.
Why we link: Five reasons your news organization should tie the Web together