‘Ad Networks’ Category Archive

October 26th

High-End Brand Publishers Need to Sell Scalable Premium Ad Solutions, Not Commodity Ad Space

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Newspaper online advertising has not benefited greatly from the recent upswing in online ad spending, according to the New York Times and most of the recent newspaper company quarterly results. This is no surprise because most newspaper websites sell SPACE for commodity advertising — display ads and classifieds — and thus are hard pressed to […]

August 1st

MSNBC.com Launches Vertical Ad Networks With Pulse 360 To Compete With Major Ad Networks

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Small publishers shouldn’t envy large publishers like MSNBC.com — the portals are selling out of their best inventory and losing out to ad networks that can mint more premium inventory by signing up more publishers. But MSNBC.com is betting it can beat ad networks at their own game by launching its own vertical ad networks […]

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