‘Ad Networks’ Category Archive

August 1st

MSNBC.com Launches Vertical Ad Networks With Pulse 360 To Compete With Major Ad Networks

by Scott Karp  |   4 Comments

Small publishers shouldn’t envy large publishers like MSNBC.com — the portals are selling out of their best inventory and losing out to ad networks that can mint more premium inventory by signing up more publishers. But MSNBC.com is betting it can beat ad networks at their own game by launching its own vertical ad networks […]

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