‘Apple’ Category Archive

December 22nd

Brilliant: Fake Steve Jobs Fakes Apple Shutdown Drama

by Scott Karp  |   View Comments

I can’t be 100% certain, but I’ll wager that Dan Lyons, AKA Fake Steve Jobs, is staging what, if it does turn out to be fake, one of the most brilliant bits of satire since A Modest Proposal.
Fake Steve has been posting today about receiving an offer from Apple to shut down The Secret [...]

December 20th

Apple Shuts Down Think Secret: Do Journalists Have the Right to Reveal Corporate Trade Secrets?

by Scott Karp  |   View Comments

Apple has settled a lawsuit with the popular Apple rumor blog Think Secret, which requires the blog to cease publication. This news, not surprisingly, has the blogosphere up in arms — certainly there is the appearance that Apple acted dictator-like in silencing a new voice of the Fourth Estate. As Mathew Ingram put it: [...]

November 27th

Apple Wins: Verizon Is First Wireless Carrier To Open Network

by Scott Karp  |   View Comments

When Apple launched the iPhone exclusively on AT&T’s crumby edge network — and I refused to buy one for that reason — I predicted that Apple’s real endgame was to break the wireless carriers’ stranglehold on handsets, so that Apple could sell iPhones on any network. Sure enough, Verizon just announced that next year [...]

September 29th

Beware Hostility Towards Users

by Scott Karp  |   View Comments

The most striking aspect of the reactions to my “Mobile Web Sucks” post — which was much more about my own frustrations as a USER than any kind of industry analysis — was the overt hostility that many respondents displayed towards me as a user of the mobile web, and to the many who chimed [...]

July 13th

iPhone Is Not Competing With Blackberry (Yet)

by Scott Karp  |   View Comments

I presented at an internal conference for the interactive division of a major media company this week, and among all the conference attendees, I didn’t see a single iPhone. Not one. It was wall-to-wall Blackberries, including many Blackberry 8830s, which have only been out for a month, so it’s not that they aren’t buying the [...]

July 6th

My iPhone Test Drive

by Scott Karp  |   View Comments

Ok, so shame on me for writing so much about the iPhone without actually having used it, but I fixed that today by spending a couple of hours in an Apple store playing with the iPhone. Granted this is much more limited than the experience of long-term use, but it was enough for me to [...]

July 3rd

iPhone Reality Check

by Scott Karp  |   View Comments

I took a lot of flack for suggesting that iPhone buyers were blind to the significant impact the poor AT&T network would have on their experience and that, despite this (or rather because of it), iPhone would be so successful it would give Apple the leverage to fundamentally change the wireless industry.
So here’s a quick [...]

July 1st

This Post Is Viewable Only On iPhone

by Scott Karp  |   View Comments

No, I’m not turning Publishing 2.0 into an iPhone-only blog, but the debate over how revolutionary the iPhone is as a media device and as a mobile device on the AT&T network is as at the white hot center of the evolution of media. Fascinating, to say the least. You can see my collected, evolving, [...]

June 30th

How Apple Will Use The iPhone To Take Over The Wireless Industry

by Scott Karp  |   View Comments

Steve Jobs isn’t stupid. He knows that AT&T Wireless sucks. So why lock the revolutionary iPhone into a crappy network?
Because Jobs knows that everyone will buy an iPhone anyway, even if they hate the network. And that, as Umair points out, shifts all the power to Apple.
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June 29th

The iPhone Line Effect: Would Anyone Stand In Line For Your Product?

by Scott Karp  |   View Comments

For all the hype and criticism of the iPhone, one thing is undeniable — people are willing to stand in line for it (via Engadget):

Would anyone stand in line for your product?
A question everyone else in tech/media should ponder.
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June 28th

iPhone Blindness

by Scott Karp  |   View Comments

This is a follow-up to my post on why I didn’t buy an iPhone, i.e. because the AT&T network sucks. I’ve been amazed at how the iPhone has caused so many tech commentators to be blind to the network problem. Valleywag’s iPhone scorecard really made it hit home for me, when I saw the high [...]

June 26th

Why I Didn’t Buy An iPhone: The Network

by Scott Karp  |   View Comments

I just bought a Blackberry 8830 from Verizon, forgoing the opportunity to be among the first iPhone owners. This decision surprised me because I had been eagerly looking forward to the iPhone after praising it as a truly innovative product, despite much tech geek snarking. And now that the mainstream tech pundocracy has weighted in, [...]

June 11th

Apple iPhone Follows Facebook In Creating A Web 2.0 Platform For Third-Party Applications

by Scott Karp  |   View Comments

Never underestimate Steve Jobs. After all of the hand-wringing over Apple’s iPhone being a closed platform, today Apple announced that the iPhone will indeed be open to third-party applications — ingeniously, through integration with Apple’s Safari web browser, which has just been released for Windows (which itself is a huge smack against Microsoft, which has [...]

May 31st

Steve Jobs and Bill Gates At The D5 Conference: The Funniest Tech Interview Ever

by Scott Karp  |   View Comments

Steve Jobs and Bill Gates did a joint interview at the D5 Conference, and the D5 blog was savvy enough to create a video highlighting the funniest moments — and they are FUNNY.

Be sure to watch about 6 minutes in where Kara Swisher asks what’s the greatest misconception about Steve and Bill’s relationship — [...]

January 17th

Record Profit for Apple’s Closed System

by Scott Karp  |   View Comments

Apple turned in a record $1 billon quarterly profit after selling 21 million iPods — yeah, that closed system strategy is sure weighing them down — when the iPhone hits the market, they’ll probably sink like a stone.
Speaking of which, from the genius mind of Loren Feldman at 1938 Media:

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January 13th

Platforms Vs. Experiences

by Scott Karp  |   View Comments

Dave Winer and many others don’t like that Apple’s iPhone is a closed device, which doesn’t allow you to change the software or use other software. While I can appreciate how frustrating it must be for people like Dave with the skill and desire to customize their tech products to better suit their needs, they [...]

January 9th

Apple’s iPhone And The Head Rush Of REAL Innovation

by Scott Karp  |   View Comments

Instances of REAL innovation are so painfully rare, so few and far between. There’s so much HYPE, so much hollow, empty promise, it just weights you down — but there’s nothing like the head rush of experiencing real innovation — and that’s exactly what Apple delivered to today with the wildly anticipated and obsessively hyped [...]

January 24th

No Substitute for Traditional Brand Advertising

by Scott Karp  |   View Comments

The conventional wisdom is that traditional advertising is wounded and dying at the feet of innovators like Google AdSense and Word of Mouth Marketing. The NYTimes continues its role as a media and technology hype machine today with its coverage of the Word-of-Mouth Marketing Association meeting:

Speakers with titles like “marketing medic” or “manager of influencer [...]

January 23rd

Is There Hope for Content Brands?

by Scott Karp  |   View Comments

Beneath all the buzz about Google re-taking the top spot as #1 Global brand is evidence of a worrisome trend for content brands, which supports the theory that Google is a brand killer. If you look at the U.S. & Canada results for the brandchannel survey across the last five years, you’ll see that content [...]

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