‘Blogs’ Category Archive

May 9th

Is News Coverage On The Web Becoming Like Consumer Packaged Goods?

by  |   6 Comments

The more I think about the issue of redundant news coverage on the web, the more I’m both perplexed and fascinated. Read the following on Facebook’s announcement of Facebook Connect — seriously, read it all:

January 10th

Evolution Of Journalism: Blog Posts Complement Traditional Print Articles

by  |   10 Comments

I’ve argued that a blog is just a content management system, which can be used to publish journalism or just about anything else. But as a practical matter, the conventions of blogging — e.g. fast publishing, conversational tone, expressing opinion, linking — mean that a blog in the hands of a journalist will not, and […]

January 7th

The Scourge Of Blog Comment Spam

by  |   14 Comments

Let me begin with an open appeal to Akismet, provider of comment spam protection to Publishing 2.0 and many other blogs run on WordPress: Howard Owens is NOT spam Every time Howard Owens leaves a comment on Publishing 2.0, it gets caught in the WordPress Akismet spam filter. Howard tells me this happens to him […]

December 20th

Apple Shuts Down Think Secret: Do Journalists Have the Right to Reveal Corporate Trade Secrets?

by  |   12 Comments

Apple has settled a lawsuit with the popular Apple rumor blog Think Secret, which requires the blog to cease publication. This news, not surprisingly, has the blogosphere up in arms — certainly there is the appearance that Apple acted dictator-like in silencing a new voice of the Fourth Estate. As Mathew Ingram put it: Meanwhile, […]

December 17th

Can Blogs Do Journalism?

by  |   36 Comments

On the face of it, the question of whether blogs can do journalism is absurd — like asking whether sites published on Vignette can do journalism. A blog, after all, is just a content management system — revolutionary because it made web-native publishing free and easy for anyone — but at the end of the […]

October 15th

Blog Feeds Have Garbage Subscriber Just Like Magazines

by  |   21 Comments

It’s really stunning how the more things change the more they stay the same in media. Blogs, perhaps the archetypal new medium, are showcasing their feed subscriber numbers, which turn out to be potentially rife with garbage, just like magazine subscriber lists. What’s worse, just like the magazines that pile up unread in people’s homes, […]

October 4th

Disincentives For Gaming The TechMeme Leaderboard

by  |   14 Comments

Every ranking system is at risk for gaming, and the TechMeme Leaderboard is no different, as Dave Winer points out regarding today’s pile on to Jason Calacanis Web 3.0 meme. (Ironically, Jason himself anticipated the problem when the Leaderboard debuted.) This was a problem before the Leaderboard, but providing a lasting reward to this behavior […]

September 6th

Problem With FEC Exemption Of Blogs: You Can’t Follow The Money

by  |   7 Comments

The Federal Election Commission reaffirmed a decision from March of last year that blogs are media entities and are therefore exempt from FEC oversight, like other media. The exemption applies to blogs that are not “owned or controlled by a political party, committee, or candidate.” But here’s the problem with that — since publishing a […]

August 7th

New York Times To Fold TimesSelect Presaging The Death of Paid Content

by  |   64 Comments

The New York Times has reportedly decided to abandon TimesSelect, its experiment with paid content on the web. This comes as no surprise since the pay wall was controversial, both internally and externally, from the beginning, but it’s even less surprising when you look at the fundamental economics of content in the digital media age […]

August 5th

Fake Fake Steve Jobs On Forbes.com

by  |   24 Comments

It’s not surprising that someone finally unmasked the author of The Secret Diary of Steve Jobs AKA Fake Steve Jobs. It’s not really that surprising either that Fake Steve turned out to be an “old media” journalist who’s been fooling all the “new media” geeks. It’s not even that surprising that a journalist at an […]

July 20th

Should Newspapers Become Local Blog Networks?

by  |   74 Comments

Chicago Tribune just relaunched its website with, of course, more blogs — A LOT more blogs — news, entertainment, sports, living, business travel, with multiple blogs in each category. It struck me that this is more than a “me too” step, as it was last year , when launching a blog was how traditional media […]

June 24th

All Blogs Are Publications And All Bloggers Are Publishers

by  |   14 Comments

Responding to the continuing uproar over the Federate Media Microsoft People Ready ad, Fred Wilson asserts that his blog is just him, i.e. it’s not a publication and therefore he doesn’t have to follow any rules:

May 22nd

CBS Acquires Wallstrip Instead Of Creating It

by  |   5 Comments

What’s striking about the news that CBS has acquired the video blog Wallstrip (congratulations, Howard) is not that a content startup can get successfully acquired, but rather that CBS had to buy it rather than build it. Here’s how Fred Wilson describes the startup process that Howard Lindzon pursued for Wallstrip:

May 7th

Users And Abusers of Online Publishing

by  |   7 Comments

How foolish would someone sound in 2007 making a sweeping generalization about what people do with websites? Probably about as foolish as making sweeping generalizations about what people do with printing on paper — and as foolish as making sweeping generalizations about what people do with blogs. A blog, after all, is just a content […]

March 31st

Why Journalism Matters

by  |   57 Comments

By now we are all quite familiar with the upside of blogging — free, easy-to-use software and the powerful network effects of the web have enable thousands of people who might never have had a voice back in the days of scarce publishing resources to have their voices heard far and wide. But you rarely, […]

February 8th

The Truth About SEO

by  |   37 Comments

When a controversy foments to the point where both sides are shouting at the top of their lungs and can’t even hear each other, the truth is typically somewhere between the two extremes. Such is the case it seems with search engine optimization, or SEO. Jason Calacanis thinks that SEO is bullshit and that 90% […]

January 5th

Blogs Have A Big Problem With Small CPMs

by  |   17 Comments

Chris Anderson highlights the tiny direct cash return that Guy Kawasaki earned on his first year of blogging: $3,350 at a CPM of $1.39. That’s a pitiful CPM by mass media standards — and it’s totally wrong. The way media has traditionally worked, the more “pure” the audience is, the more efficient it is for […]

December 17th

Let’s Try This Again: If It’s Not CRYSTAL CLEAR That Something Is An Ad, It’s DECEPTION

by  |   18 Comments

PayPerPost finally caved under pressure from the FTC and every blogger with an ounce of ethics — they now require “some” form of disclosure, which can include a “site” disclosure, i.e. you can bury a link to your “disclosure” in your sidebar. I was a bit dismayed to see that some of those who have […]

December 3rd

Content Businesses Don’t Scale Anymore

by  |   71 Comments

Can anyone think of a content business — meaning a company that produces original content — that has scaled dramatically in recent years? I can’t. Look at the businesses that have scaled — Google, MySpace, YouTube — all platforms for content, but not producers of content. Compare those to original content businesses like Weblogs, Inc., […]

October 31st

YouTube, Google, and Rumors vs. Truth in the Blogosphere

by  |   10 Comments

Mark Cuban posted an interesting theory about the YouTube/Google deal from an “anonymous author.” The self-described “experienced veteran in the digital media business” characterizes the theory like this: Some of this is based on talks with people involved and some is speculation based on my experience working in the industry, negotiating settlements and battling in […]

October 30th

If You Can’t Tell Whether Something Is An Ad, That’s Deception

by  |   23 Comments

People don’t like to be deceived. When they think they are looking at noncommercial content, and you give them an ad instead, that’s deception. That’s why Wendy’s took flack for circulating ads on YouTube that were not clearly discernible as ads. And that’s why PayPerPost’s new disclosure policy generator won’t help bloggers avoid deceiving their […]

October 29th

Can I Please Blog Your Private Meeting?

by  |   17 Comments

The Sanctimonious-sphere is all up in arms because Nielsen BuzzMetrics asked attendees of their CGM summit this week not to blog. I attended the summit, and I respected their request not to blog — and I think the request was perfectly reasonable. Why? Because it wasn’t an open “conference” — it was a private client […]

October 26th

The New Media Audience Measurement Business Model Conundrum

by  |   7 Comments

I was struck by this comment from a session on audience measurement at the Business Blog Summit (via conversationrater): I don’t care about how many page views or visitors I really get. I care about getting the right visitors, the influential visitors, or the potential customer visitors. How can I tell who’s who? Duh! But […]

October 25th

Does All Advertising Want to Be Free?

by  |   24 Comments

Isn’t there an odd contradiction in all the thinking about new media? Individuals are now empowered to create content, to publish and have a voice without going through the old corporate hierarchy. You can blog and be heard, all for free, without asking permission. But what about brands? The assumption that online advertising will finance […]

October 19th

Brands Matter More Than Ever In Media and Technology

by  |   14 Comments

I’ve been thinking a lot about media brands and whether they still matter in the new media landscape. The more I think about, the more it seems that brands are the only thing that still matters in media. What’s changed is not the importance or the role of media brands, but rather what defines a […]

October 16th

Edelman Shows That Control Is Still More Important Than “Conversation”

by  |   20 Comments

Richard Edelman and Steve Rubel have final responded to the Wal-Mart flog incident with an appropriate mea culpa. They both insist that they could not respond to the storm of criticism sooner because they didn’t have all of the facts — and without all the facts, they couldn’t CONTROL the conversation. Both Richard and Steve […]

September 18th

Web 2.0 Comes to Northern Virginia

by  |   1 Comment

On Wednesday, I’ll be blogging The New New Internet Conference on Web 2.0 for Business in lovely Tysons Corner, Virginia for two reasons. First and foremost: relative to coverage of Web 2.0 in the consumer space, I’ve seen much less discussion of Web 2.0 applications for business — other than endless coverage of the emergent […]

September 16th

Why Are the Top Technorati Blogs Still Dominated by Tech/Geek and Politics?

by  |   11 Comments

I noticed that Engadget has ascended to the top spot of the Tecnhorati Top 100. Scanning down the Top 20, I was struck by the dominance of Tech/Geek blogs and Political blogs. 1. Engadget — TECH/GEEK 2. 老徐 徐静蕾 新浪BLOG 3. Boing Boing: A Directory of Wonderful Things – TECH/GEEK 4. Gizmodo, The Gadget Guide […]

August 21st

A Eulogy for Old Media

by  |   3 Comments

A eulogy is a speech of praise, typically — although not necessarily — for the dead, which seems fitting for a post about the lingering charms and strengths of Old Media. According to a recent survey, New Media still has a long way to go to earn the public’s trust, at least in the UK: […]

August 21st

Advice to Blog Media: Get Better Metrics!

by  |   8 Comments

A debate has erupted over the definition of blogs and the value of blog “influentials” as drivers of advertising CPM rates, which is so Old Media in the particulars it’s really quite astonishing. Scoble challenges Windows Live Spaces’ definition of a blog and then plants this lightening rod: What does Microsoft do when it says […]

August 16th

Blogging Is the New Novel/Screenplay Writing

by  |   46 Comments

There’s yet another (tiresome) dust-up in the blogosphere over the existence of an “A List” and its relationship to the “long tail” of 50 million+ bloggers — and whether it’s fair — courtesy of Nick Carr, everyone’s favorite lightnight rod. Here’s the filter I always use to make sense of this — technological advances (e.g. […]

July 28th

The Underground Blogosphere Is Just Networking

by  |   3 Comments

Steve Rubel complains about the “Underground Blosophere,” which is essentially bloggers emailing each other in search of links. Steve admits that this email practice is what helped get him where he is today, but then he brags about having “kicked this habit,” as if it were shameful. Many of the comments on his post say […]

July 19th

3 Million Bloggers Looking to Make Money

by  |   39 Comments

The Pew Internet & American Life Project released the results from a blogger survey today, which detailed the reasons why bloggers blog. The report focuses on some notion of storytelling vs. journalism (whatever), but what jumped out at me was that 7% of bloggers said that making money is a major reason why they blog. […]

July 11th

Distributed Revenue-Sharing Ad Platforms Are the Paradigm For Monetizing Social Media

by  |   35 Comments

I’ve been critical of AdSense of late, but let’s give credit where credit is due — AdSense, i.e. a distributed, shared-revenue advertising platform, represents the new paradigm for monetizing content. That’s why I remain skeptical that MySpace, despite being the current center of gravity for social media and despite its current off-the-charts traffic growth, will […]

July 11th

Dell’s Corporate Blogging and the Problem of Risk Management

by  |   20 Comments

Dell launched a blog and promptly got savaged by Jeff Jarvis and Steve Rubel for not immediately engaging the issues of poor customers service that have tied Dell to the whipping post of the blogosphere. In theory, Jeff and Steve are right — although, with all due respect, they were just a wee bit sanctimonious […]

July 5th

Is Rocketboom Amanda or Andrew or Both?

by  |   2 Comments

Oh, the existential crisis (and real personal trauma) of it all — Amanda Congdon and Andrew Baron of the hugely popular Rocketboom videoblog have parted ways, which raises the question — who is Rocketboom? Mike Arrington says, “Amanda was RocketBoom.” Jason Calacanis says in an open letter to Amanda, “When you’re the talent you build […]

July 3rd

Gawker’s Restructuring, Old New Media, and Bubble 2.0

by  |   8 Comments

Gawker’s Nick Denton has announced a restructuring, including a staff shake-up and the sale of two under-performing sites. Nick is a smart guy, and he’s clearly getting ready for the inevitable moment when the new media bubble begins to deflate — a “perversely countercyclical move” he calls it. What I found most fascinating is the […]

July 1st

Paying for Bad PR

by  |   7 Comments

After my initial revulsion at http://www.payperpost.com, the new service that connects bloggers who want to shill with companies in need of shilling, I created an account to get a look at the terms of the offers. After some very bad PR, PayPerPost is not surprising PAYING bloggers to drum up some more PR — and, […]

June 30th

PayPerPost Will Taint Us All

by  |   58 Comments

The phenomenon called blogging has now been starkly divided into the pre-PayPerPost era and the post-PayPerPost era. I’m referring to a new service that makes an explicit business model out of what up until now has been an implicit accusation, often leveled without cause. PayPerPost enables companies to pay bloggers to say nice things about […]

June 13th

Individual Talent as Media Brand

by  |   12 Comments

There’s another Techmeme frenzy about a blogger’s departure from an institution, but Om Malik’s departure from Business 2.0 does represent an important macrotrend — individual talent as media brand. Traditional media brands are built around institutions — The New York Times, The Wall Street Journal, ABC News, CNN. The blogging phenomenon has made it possible […]

June 3rd

Hey Seth, Comment THIS!

by  |   20 Comments

So much for blogging as conversation, at least according to Seth Godin: I think comments are terrific, and they are the key attraction for some blogs and some bloggers. Not for me, though. First, I feel compelled to clarify or to answer every objection or to point out every flaw in reasoning. Second, it takes […]

April 29th

Appearances and the Law in the Lance Dutson Lawsuit

by  |   15 Comments

Much has been said already about the lawsuit against blogger Lance Dutson by ad agency Warren Kremer Paino Advertising, but here are some issues I haven’t seen addressed yet: 1. The lawsuit should be required reading for every blogger — seeing the substance of his blog posts cast in the legal terms of defamation, whether […]

April 21st

Technorati Top 100 Is Changing Radically

by  |   50 Comments

Have you checked out the Technorati Top 100 (by unique links) lately? It’s starting to change in very interesting ways. First, Dave Winer is gone. That’s right — Scripting News is no longer a top 100 blog. So what knocked him off? Personal blogs by young Asian women, most of them on MSN Spaces: #18 […]

April 20th

Digg and Calacanis Bush-whack Critics

by  |   12 Comments

So Digg has been accused of gaming its own system, censorship, and other “undemocratic” behavior — perhaps more evidence that 2.0 isn’t as 2.0 as the hype machines wants you to think it is. Kevin Rose’s response is positively Bushian in his refusal to admit any possible wrongdoing. But I was blown away by Jason […]

April 19th

Good Blogging = Good Publishing = Good Business

by  |   17 Comments

Can’t we lay to rest the endlessly inane debate about whether blogging can succeed as a business? (The latest miss-the-point round is between Jason Calacanis and Alan Meckler.) Since everyone seems to be having so much trouble with this, let’s make it really simple: – Blogging is just a form of publishing – If you […]

April 9th

Blogging For Blogging’s Sake or The Tyranny of the Term

by  |   8 Comments

Web 1.0 gave us “internet,” “HTML,” “email,” “hyperlink”, “online,” and, of course, “web.” Web 2.0 has given us “social media,” “citizen journalism,” “tagging,” “blog,” “podcast,” “Web 2.0″ (of course) — and the list goes on. Web 2.0 is still in the wrangling over terminology phase — especially over Web 2.0 itself. Recently, there’s been some […]

March 31st

What Is the Quantifiable ROI of Corporate Blogging?

by  |   3 Comments

Now that Google has turned marketing into a quantifiable, profitable activity with measurable ROI, how is it that business blogging gets away with the same soft arguments that boosters of brand advertising typically use (and for which they have rightly been taken to task)? The blogosphere is abuzz because Werner Vogels, CTO of Amazon, apparently […]

March 29th

Corporate Blogging Reality Check

by  |   7 Comments

Apparently it’s easier for Robert Scoble to get naked than it is for corporations — that’s the word from OMMA Hollywood: Consider the blog by golf equipment company TaylorMade-Adidas golf, which launched about 18 months ago. When bloggers want to mention a particular golf club, the legal department wants a symbol–an ‘R’ in a circle–to […]

March 17th

Does Blog Marketing Work for B2B?

by  |   10 Comments

So Microsoft is going after IBM with a $500 million marketing campaign, which apparently doesn’t include a large role for blogs or other “hot” viral marketing tactics? Hmm, go figure: The campaign began yesterday with eight-page advertisements in The Wall Street Journal, The New York Times and other newspapers. The $500 million to be spent […]

March 13th

It’s All About the FILTER

by  |   24 Comments

I’ve been wrong to complain about too much media — just as Seth Godin is wrong to suggest that excessive blogging is cluttering the “blog commons.” Thanks, as always, to Umair for the beacon of light: More to the point: should we see the new world of micromedia as a limited resource; a commons, like […]

March 13th

Blogs Are Institutions, Just Like Old Media Companies

by  |   19 Comments

So Dave Winer wants to stop blogging, and Mike Arrington says, NO, you can’t, because Scripting News belongs to “us,” the readers. Mike is half right — Dave does “own” Scripting News, but the blog has become an institution, like any other Old Media company. Dave suggested that he should sell Scripting News to TechCrunch, […]

March 5th

Conversation is NOT Enough

by  |   23 Comments

So New Media is about conversation — but what is the point of conversation? If it’s the never-ending blogger conversation about snarking, A-Listers, link baiting, traffic envy, ego bashing, etc. etc. then the point is to act like an algae bloom and block out the sun — witness tech.memeorandum today (it’s a Sunday). But what […]

March 3rd

Web 2.0 And Media 2.0 Are Still In the 1.1 Phase

by  |   51 Comments

I’ve read A LOT about Web 2.0 — I haven’t seen so much Koolaid since I was at summer camp. And I’ve taken a stand that Web 2.0 is a long way from Media 2.0. Kent Newsome has the latest antidote to Web 2.0 hype, invoking Monty Python’s Holy Grail to show that most Web […]

February 27th

Who Has Time for Web 2.0?

by  |   5 Comments

It’s official — advances in communications technology (email, cell phones, voicemail, telework, etc.) have made workers less productive. Rather than make our lives easier, technology is making our lives more complicated and more difficult. From a study by Day-Timers (via CNET): Unlike a decade ago, U.S. workers are bombarded with e-mail, computer messages, cell phone […]

February 24th

Structured Blogging Does Exist

by  |   1 Comment

Leave it to a librarian to demonstrate that blog posts don’t have to be free-wheeling, loosely-structured, rambling opinion pieces with healthy doses of rant and snark, but can instead be structured, elegantly-organized, thoughtful and sober explanations of important topics. I discovered InfoTangle, a blog by Ellyssa Kroski, a reference librarian at Columbia University (also a […]

February 23rd

Bogs and the Website-less

by  |   Comments

Try searching for “blogs” on Dog Pile — it asks: “Did you mean: bogs?” Maybe it’s been a long day, but I thought that was too funny. But not as funny as Scoble’s comments on Google’s Web Page Creator: the Office Live team tells me that 45% of small businesses don’t have a Web site […]

February 23rd

Blogging Is NOT a Business

by  |   15 Comments

Here’s what’s wrong with all the discussion about the future of blogging as a business — blogging is not a business! Here’s the latest me-too analysis from The Chicago Tribune (which cites a recent Gallup poll on blog readership): Even if blogging flops as a business and doesn’t attract more readership, many bloggers will still […]

February 22nd

Technorati Favorites Is a Glorified OPML File

by  |   10 Comments

As usual, the blogosphere’s response to a hot new feature is (largely) to gush. Technorati announced a new favorites feature, and everybody goes ga-ga, i.e. it’s “cool” so it must be good. Sorry to play the skeptic, but I think it’s a big yawn. So now I can have my reading list on Technorati along […]

February 19th

Bloggers Drink the PR Koolaid

by  |   8 Comments

I’ve seen many bloggers criticize Old Media for reprinting press releases and otherwise uncritically passing along corporate propaganda. But the TechCrunch PR feeding frenzy on tech.memeorandum today was truly a sight to behold. (My goodness, Gabe, is Memeorandum a meme-tracker or a PR tracker?) The title of Dan Farber’s post, TechCrunch leads Silicon Valley Web […]

February 19th

Blogs Will NOT Save Old Media

by  |   12 Comments

Michael Arrington declares that BlogBurst Can Save Big (print) Media. To suggest that the lack of blog content is all that ails Old Media is deeply naive. Old Media needs to follow bloggers into the new content creation frontier, but that in itself will NOT solve the problem of business models. I will give BlogBurst […]

February 17th

In Media, Only Ideas Matter

by  |   17 Comments

Blogs don’t matter. Web 2.0 doesn’t matter. Old Media doesn’t matter, and neither does New Media. So what does matter? — talent, insight, and, most of all, ideas. George Will makes this point elegantly: The more journalism I read and do, the more convinced I am not merely that ideas have consequences, but that only […]

February 12th

Blogging and the Elusive Mass Audience

by  |   23 Comments

Here’s a confession — before I started blogging, I never read blogs. These days, it seems I read little else, but it took becoming a blogger to make me a blog reader. Is it possible that bloggers are the only people who read blogs? According to a recent Gallup poll, blog readership was either flat […]

February 12th

There’s Nothing Wrong With Gatekeepers

by  |   8 Comments

The blogger A-list continues to view the notion of “gatekeepers” defensively, as if it were an accusation (or “whining“) — Seth Finkelstein does a fantastic job of debunking the notion that there are no gatekeepers, using the romantic myth of new frontiers. In response to Seth’s post, mine, and a few others — Doc Searls […]

February 11th

Bloggers Need a “Chinese Wall”

by  |   8 Comments

The backlash and naming calling over Scoble’s declaration that bloggers who run AdSense are “employees of Google,” is understandable (it was a stupid thing to say), but this is an age-old issue in media — how do media companies avoid appearing that they’re “in the pocket” of advertisers? Concerns that advertisers — who keep the […]

February 11th

Is the Long Tail a Lit Fuse?

by  |   18 Comments

The demise of Publishing 2.0 was predicted early on — I’m still chugging along, but Phil’s point here is spot on — starting to blog is easy but blogging successfully over the long term is really, really hard. Which makes me wonder about the future of consumer-created media, especially in light of a fascinating analysis […]

February 10th

Blogger Defensiveness

by  |   13 Comments

Bloggers are great at channeling outrage, but when it comes to their own affairs — or pet topics — they are uniquely defensive (I include myself in this critique). I’ve been trying to sort through the FON “scandal,” and the efforts to defend the bloggers involved has lead to some rather tortured explanations. Take David […]

February 2nd

Support Philly Future

by  |   7 Comments

From Karl Martino at Philly Future — corporations see blogs as media they can manipulate. If it happened to Karl, it can happen to any of us. Please blog about this and show your support: Here goes a strike against grassroots (efforts without $6million dollar backer) civil journalism sites…. Without naming any names…. A user […]

February 1st

A Challenge to Citizen Journalism

by  |   14 Comments

The citizen journalism movement is shaking Old Media journalism out of its complacency, but is it realistic to believe that citizen media can and should replace institutional media? I remain deeply skeptical. Jeff Jarvis is out in force again today, smacking the “dinosaurs” of Old Media for not understanding the power of the people. As […]

January 29th

Bubble 2.0 Is a Bubble in Media

by  |   68 Comments

There is a bubble in the tech industry, but it has nothing to do with the behavior of venture capital, as so many people are discussing. There’s a bubble because the tech industry is trying to be the new media industry, and very few people in the tech industry understand what’s really happening to the […]

January 25th

Who Will Fund the Greater Good?

by  |   5 Comments

The reactions to Dan Gilmor’s open letter on Bayosphere have fallen into two camps — lessons on start-ups and lessons on the dynamics of citizen journalism. These perspectives, while important, miss the critical question in middle — who will fund citizen journalism, or any journalism, for that matter? As Justin Fox puts it in his […]

January 25th

Is Media a Commodity?

by  |   Comments

Will media become a commodity? Google and the search marketing industry that grew up around it think so. Creators of Web 2.0 content applications like Digg and Reddit think so. Today, we learn that eBay also thinks so — MediaPost reports that they pitched an electronic trading system for buying and selling media. And who […]

January 24th

No Substitute for Traditional Brand Advertising

by  |   3 Comments

The conventional wisdom is that traditional advertising is wounded and dying at the feet of innovators like Google AdSense and Word of Mouth Marketing. The NYTimes continues its role as a media and technology hype machine today with its coverage of the Word-of-Mouth Marketing Association meeting: Speakers with titles like “marketing medic” or “manager of […]

January 23rd

Blogging to a Higher Standard

by  |   31 Comments

The quality of analytic thinking in the blogosphere is too often marred by sloppy reasoning, lack of cogency, groupthink, unreasoned orthodoxy, and just plain laziness. I’m no master of analytic precision myself, but it’s something I care about and something I wish the blogosphere would care more about. In fact, I think the poor quality […]

January 20th

Who Are the New Media Gatekeepers?

by  |   28 Comments

Who decides what’s worthy of your attention — a Web 2.0 application, a newspaper columnist, a talk show host, an editorial staff, an influential blogger, a community of thousands, a community of millions? (UPDATE: Oy vey, this post is NOT about getting links, although it’s completely my fault that it’s been misread that way. It’s […]

January 18th

Web 2.0 Is Not Media 2.0

by  |   47 Comments

There may or may not be a Web 2.0 crash coming, as Steve Rubel has predicted, but there’s certainly blood in the water, with Yahoo’s earnings miss, Gather.com’s bad reviews, the demise of SearchFox, and the gathering buzz about an impending crash. Steve thinks a key factor is that “online advertising isn’t growing as fast […]

January 17th

New Media Should Distrust Nielsen

by  |   8 Comments

Despite all the buzz about the intersection of Buzzmetrics, Intelliseek, and VNU/Nielsen, I haven’t found anybody looking at it through the lens of Old Media, who knows what it’s like to have their market under the thumb of the dominant research provider, i.e. Nielsen. The blogosphere is understandably excited that they’re finally going to get […]

January 17th

Starting From Scratch

by  |   Comments

I came across Stowe Boyd’s new indepdent blog, /Message, and his plea for help in working his way up from zero on the Technorati food chain. Still near the bottom of the curve myself, I feel Stowe’s pain. Since I’ve been the beneficiary of much blogosphere goodwill in getting links to Publishing 2.0, I thought […]

January 17th

Bloggers Should Explain Blogging Technology

by  |   13 Comments

Simon Dumenco’s Ad Age Column, A Blogger Is Just A Writer With A Cooler Name, misses a crucial distinction between blogging and writing — it’s technology that enables the conversation. Steve Rubel almost makes this observation by linking throughout his response to the column, but he doesn’t draw it out explicitly. Steve is absolutely right […]

January 15th

Media Should Start With Conversation, Then Synthesis

by  |   23 Comments

The problem with the current debate over Old Media vs. New Media is that most people see it in binary terms — either Old Media dies and the web becomes a completely open marketplace of commoditized content (as Jeff Jarvis and countless others have argued), or consumers rebel and cling to the structures of Old […]

January 14th

Old Media Should Index and Filter New Media

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Instead of fearing and/or chasing after New Media, perhaps Old Media should seize the opportunity to organize the chaos that still defines the New Media universe. Drawing on my complaint about the overabundance of media, Lloyd Shepherd took the thinking a quantum leap forward in his post, Kicking against overabundance?: Take podcasting. I find it […]

January 14th

Blogs Need to Monetize Influence, Not Audience Size

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Until recently, a principal business objective of publishing was to amass an audience that advertisers would pay to reach. A good publishing business plan clearly defined the audience and how advertisers would value the audience. Bloggers are so enamored with their ability to publish without going through the gatekeepers of Old Media. But they could […]

January 12th

Bloggers Are So Wrong About Media

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There is so much wrong with the blogger view that the monoliths of old media will be brought down and consumers will bask in the glory of infinite media choice — discussing, creating, tagging, rating (meta-ing) each other’s content in one big solipsistic frenzy. Everyone can create media. Everyone controls their own media. Everyone is […]

January 9th

Canceling My Print Subscriptions

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I just picked up a pile of magazines and newspapers from my mail folder and dumped them into the ever-growing pile in my office — I’ve had it. I’m canceling all of my print subscriptions. Thanks to the RSS feeds from a select group of blogs on media (see the list at the bottom of […]

January 5th

New Media Religion

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Taking “old media” to task for trying too hard and lamely to look like they have the dynamism and growth-oriented business models of “new media,” Diane Mermigas at Hollywood Reporter coins the term “new media religion” to describe the jump-on-the-bandwagon phenomenon. (She doesn’t waste any breath on the poor companies who don’t even realize there’s […]

January 4th

Wonkette: Blogging without the Blogger

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Ah, the irony. Ana Marie Cox, AKA Wonkette, will no longer be blogging for Wonkette . So that’s the end of Wonkette? You’d think. But no. It turns out a blog can exist without the blogger. The Wall Street Journal’s new blog(!) revealed that Wonkette will continue to be published — by a Wonk (sort […]


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