‘Publishing 2.0’ Category Archive

May 30th

Scaling Native Advertising

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How will native advertising scale? That’s the question on the mind of every brand advertiser, ad agency, and publisher. Native advertising has emerged as a great hope for the future of advertising, to capture the billions of brand ad dollars expected to shift from TV, where mass audiences are finally collapsing, and from online display […]

May 9th

Publish2 Update: Network Growth and New Business Model

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From the Publish2 Blog: Many people have reached out to us recently and asked, “How’s Publish2 doing? You guys have been very quiet for the last few months.” That’s because we’ve had our heads down rolling out the full content distribution service that we announced last summer and launched in beta last fall. And… we’ve […]

July 16th

Best Practices for Journalists Curating the Web: New York Times Bits Blog “What We’re Reading”

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The New York Times technology blog, Bits, which features original online reporting by all of the NYT technology journalists, has formally launched a new feature called “What We’re Reading.” This feature (powered by Publish2) illustrates a number of important best practices for how journalists and news orgs can create significant value for readers by curating […]

December 24th

One Week Left To Enter The “I Am The Future Of Journalism” Contest

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There’s one week left to submit an entry to the “I Am The Future Of Journalism” Contest. The deadline is December 30. We’ve gotten some great entries by journalists who are thinking creatively, passionately, and positively about the future. You can show your support for them by helping to rate the entries (some examples embedded […]

December 8th

Why not writing a story is innovation

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Discussions about journalism innovation usually focus on technology: Twitter, RSS, Flash, Django, data visualization, and all the other cool stuff that’s making online news so rich. But there’s an equally important conceptual aspect of journalism innovation. Newsrooms have to rethink the kind of stories they cover and the way they tell those stories, or all […]

October 7th

The New AP

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Matt Thompson and Jeff Jarvis have been doing some important thinking on how news coverage needs to change in the Internet Age. They argue that a flow of shallow, time-dependent stories no longer works as a foundation for helping readers understand the world. Thompson started a blog devoted to exploring an alternative. He writes in […]

September 3rd

Publish2: The Web’s Newswire

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The web has become the vanguard of reinventing news distribution in the digital age. And while newspapers have often lagged in seizing new opportunities on the web, they have a golden opportunity to lead the charge in reinventing a foundation of the news ecosystem — the newswire. Newswires have traditionally been based on a number […]

August 7th

How Newsrooms Throw Away Value By Not Linking To Sources On The Web

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A lot of research can go into a piece of reporting, and in print the value of that research can only be passed on through brief quotes or references. But on the web, no longer limited by finite column inches, newsrooms can create huge value for readers by providing links to the source material that […]

June 16th

Associated Press Hands Local And National News Sites An Opportunity To Get Links And Traffic

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The Associated Press is facing a blog firestorm after issuing take down notices to Drudge Retort for linking to and reproducing snippets of AP stories. AP is now attempting to define how their stories can be linked to and excerpted — and the response from the blogosphere appears to be to boycott the AP, i.e. […]

May 27th

Google AdWords: A Brief History Of Online Advertising Innovation

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All innovation looks inevitable, except while it’s happening. Google’s search advertising model didn’t spring forth fully formed. It was iterated, and many of the key concepts were borrowed — something many people don’t realize. But a few key market-defying decisions, and one stunning insight, made it all work. Here is a brief history to inspire, […]

May 21st

Pondering Facebook, Twitter, Google, Open Standards And The Future Of The Web

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I’ve read a bunch of interesting observations the last several days that have me pondering the future of the web — I’ve been trying to put it into a coherent blog post, but as this is my third draft and it still hasn’t gelled, I’m going to try thinking out loud. See if you can […]

April 20th

Join The Web Content Conservation Movement

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The other day Erick Schonfeld wrote a post about how he’s feeling even more overwhelmed by new web content steams like Twitter and FriendFeed, and how he’s desperately in need of a better filter. I certainly agree with Erick’s clarion call for a better filter — that’s why I’m devoting all my time to empowering […]

April 15th

Battle Of The Commodity Web Applications: It’s All About People

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Facebook has had an update feature similar to Twitter for a while. Now Facebook has a feature that lets users add feeds from other web services like Flickr and del.icio.us — just like FriendFeed. From a technology perspective, Twitter and FriendFeed are now reducable to Facebook features. Even if those two apps are currently more […]

January 10th

Apple Did Blow Up The Wireless Industry

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The Untold Story: How the iPhone Blew Up the Wireless Industry is the title of a story Fred Vogelstein story in Wired. Back in June, I wrote How Apple Will Use The iPhone To Take Over The Wireless Industry:

January 2nd

Five Guiding Principles For The Transformation Of Media Companies

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Instead of the usual predictable predictions, I thought I would ring in the new year with five principles that I believe will guide the ongoing transformation of media companies.

September 18th

NYTimes.com Drops TimesSelect, Focuses On Search And Link-Based Economy

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The TimesSelect pay wall has officially been torn down. Does this mean newspapers should forget about paid content? Yes, if they want be part of the “conversation” and participate in the web’s link-based ecosystem and economy. Mark Potts makes a strong argument for why newspapers shouldn’t give up on the paid content model, but it […]

August 14th

Big News

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Lots of big news today — here are the headlines: I’ve left Atlantic Media to co-found a new venture with Robert Young — Publish2, Inc (yes, the brand associations are quite intentional) — check out Introducing Publish2: Networked News, on the Publish2 blog. Robert will be now be blogging on Publishing 2.0 — if you’re […]

August 4th

We’re All #1 On Technorati

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I’ve thought for a while that Technorati serves no purpose beyond tracking inbound links and stroking egos. Today, Technorati unveiled the culmination of its ego-stroking strategy — we’re ALL #1 on Technorati: Check it out before they fix the bug and feel the joy of #1.

August 1st

SPONSOR MESSAGE: Syndicate Digital Editions With The NXTwidget

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What is NXTWidget? The NXTwidget is a web widget. Readers of a publisher’s website can scroll through thumbnails of the digital edition and search inside the digital edition viagra online for keyword content. One click opens the digital edition on the page the reader has selected. Where?It’s a web widget, designed to go on a […]

July 12th

SPONSOR MESSAGE: NXTbook Media – What Is a “Digital Edition”?

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discount priced viagra As a way to kick off our sponsorship on Publishing 2.0, Scott suggested we write a “What is a digital edition?” post. Frankly, that’s a great idea because – like many new technology terms – definitions vary. In fact, every day at NXTbook we find ourselves clarifying our own definition. Those familiar […]

June 29th

Publishing 2.0 Sponsorships: Statement of Principles

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As of this week, I have removed all ad networks from Publishing 2.0 and will be offering paid sponsorships directly to companies with products and services that are highly relevant to Publishing 2.0 readers. For a niche publication (e.g. on publishing, media, and technology), I believe there is an opportunity to create more value for […]

June 29th

ElectionVine Is A Distributed Political Affiliation Meter

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Newsvine launched a distributed presidential polling widget called ElectionVine, which is a very clever idea with a lot of potential — except that it won’t ever provide any insight into who is going to be elected president in 2008. I’ve worked with folks at The Hotline, Hart Research Associates (who co-runs the NBC/WSJ poll) and […]

June 5th

FINAL Nag: Publishing 2.0 Reader Survey

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This is the last time I will ask, I promise. Thank you all for your patience and special thanks to everyone who took the survey — I really appreciate it. Click here to take the Publishing 2.0 Reader Survey

June 1st

Reminder: Please Take The Publishing 2.0 Reader Survey

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If you have been planning to take the Publishing 2.0 Reader Survey, please do so now if you can — you will be helping me to increase the volume of content on Publishing 2.0 and, hopefully, create more value for you. (And you’ll be helping me to take down all these survey links as soon […]

May 30th

Please Take The Publishing 2.0 Reader Survey

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I’m running a survey to find out more about who reads Publishing 2.0. Click here to take the survey. Yes, the survey has some commercial intent, but I really would like to know more about you, especially all of you anonymous RSS readers. It’s only 20 quick questions, so it should only take 5-10 minutes. […]

May 21st

Journalists, Made For AdSense Publishers, And Regression To The Mean Of Content Quality

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What do offline media journalists have in common with Made For AdSense publishers, i.e. online publishers who create sites with junk content for the sole purpose of making money off of Google’s pay-per-click ads? Quite a lot it seems — Google is destroying their business models from either end of the content quality spectrum. Compare […]

May 18th

New York Times vs. DailyCandy

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Yesterday, there was the the news about a current and a former New York Times Digital executive joining DailyCandy, the successful email newsletter company targeting young women with the “ultimate insider’s guide to what’s hot, new, and undiscovered.” Today, there is the news about print ad revenue at the New York Times continuing to fall, […]

May 14th

Are Traditional Media Companies Like The Detroit Auto Industry?

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When I read about the private equity buyout of the ailing Chrysler group from DaimlerChrysler, it immediately reminded me of another buyout of an ailing legacy player in a fast changing industry being driven by successful upstarts — Sam Zell’s buyout of Tribune. Thinking about it, I realized there are many analogues between what upstarts […]

May 7th

Users And Abusers of Online Publishing

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How foolish would someone sound in 2007 making a sweeping generalization about what people do with websites? Probably about as foolish as making sweeping generalizations about what people do with printing on paper — and as foolish as making sweeping generalizations about what people do with blogs. A blog, after all, is just a content […]

April 26th

The Journalist Interview Process Needs To Change, Except When It Doesn’t

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So here’s my perspective on the Calacanis/Winer/Jarvis v. Vogelstein/Wired debate on how journalist interviews should be conducted — both sides are right and also wrong. Blogging is conversation, yeah, blah, blah, but what’s so unsatisfying about these “conversations” is that too often they turn into linked monologues. Nobody actually TALKS to each other. Everyone just […]

April 20th

Media’s Heavy Burden Of Responsibility

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So much punditry on media, so many facile views, so little understanding of media’s heavy burden of responsibility. This is from an NPR interview with Dr. Joshua Sparrow a child psychiatrist and the head of outpatient psychiatry at Children’s Hospital in Boston, one of the top hospitals specializing in pediatric care, an assistant professor at […]

April 18th

W(h)ither The Book?

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I’ve spent a lot of time on Publishing 2.0 talking about the impact of digital media on periodical publishing, i.e. newspapers and magazines, and about online publishing broadly defined, e.g. search results as a form of publishing, that I’ve only rarely looked at the publishing form that gave birth to modern publishing — the book. […]

April 15th

Need A Good Laugh?

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For a rainy Sunday (East Coast), here are two items that had me on the floor laughing: Google Maps directions from New York to London My wife Cathy forwarded this to me. 1. go to Google Maps 2. click on “get directions” 3. type ” New York ” in the first box (the “from” box) […]

April 12th

Watershed Moments In The Publishing Industry’s Radical Transformation

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Here are some watershed moments that mark the radical transformation of the publishing industry to a non-print-centric business: 1. New York Times becomes an aggregator The New York Times, paper of record and one of the last great bastions of the belief that one entity can create all the content that anyone needs, has finally […]

March 31st

Why Journalism Matters

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By now we are all quite familiar with the upside of blogging — free, easy-to-use software and the powerful network effects of the web have enable thousands of people who might never have had a voice back in the days of scarce publishing resources to have their voices heard far and wide. But you rarely, […]

March 24th

Reinventing The News Business Requires A Little Imagination

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There seem to be two principal reactions to the collapse of the print classified business that is destroying the print newspaper business. The first reaction is to insist, as San Francisco columnist David Lazarus does, that people should pay for the news. The second reaction is evident in the report from Tim O’Reilly about trouble […]

March 24th

Can InfoWorld Survive The Transition From Print To Online Publishing?

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It has been confirmed (by Rafat) that InfoWorld will cease to publish in print. Colin Crawford at IDG foreshadowed this rapid transformation. The news about InfoWorld is extremely significant for two reasons. First, if InfoWorld can make the transition from print publishing to online publishing without going out of business, without diminishing its value to […]

March 17th

Blog Herald Column: Twitter Lowers The Bar For Blogging

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It’s only a matter of time before people start to Twitter in the bathroom. If you don’t know what Twitter is (either because you don’t follow online technology or you’ve been locked in a sock drawer), that IS as bad is it sounds, but not in the way you probably think. If you do follow […]

March 11th

Blog Herald Column: Do Online Publishers Do Enough To Correct Inaccuracies?

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In traditional newspaper publishing, errors are typically corrected the next day, in small print, in a small section inside the paper that lists such errors. Most bloggers have adopted the convention of the “update,” with has many similarities to the print publisher approach. An update is typically an addendum placed at the end of the […]

March 5th

Who’s Right About The Social Media Revolution — The People Or The Revolutionaries?

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What are we to conclude from stark contrast between the (sometimes breathless) praise of USA Today’s “social media” redesign among tech/media bloggers and commentators (with some saying they didn’t go far enough), and the near universal rejection of the redesign among USA Today readers who commented on it? Could it be that it’s really the […]

March 4th

Blog Herald Column: Could Blogging Adopt A Paid Content Business Model?

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A friend of mine, Sahar Sarid, posted an interesting assertion about the future of blog business models (Sahar has an elegant mind, and his new blog Conceptualist is sure to be a great read): Newspapers – Free (or no business model) (pre 1704), Advertising (1704, The Boston News-Letter), Subscription (1893, Frank Munsey) Radio – Free […]

February 25th

Blog Herald Column: Can Brands Really Compete As Content Creators?

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Sure, Dove captured everyone’s attention with its Evolution “viral” video, which, like a good old-fashioned expose, revealed the manipulation behind images of “beauty.” This trend of brands creating content for the web dates back to the short films that BMW commissioned in 2001 and 2002 (and I’m sure further back than that, depending on how […]

February 25th

The Great Media Industry Schism

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The once monolithic media industry is undergoing a radical schism, dividing itself into content creation, on the one hand, and content aggregation and distribution on the other. The nature of this transformation suddenly crystallized for me when I read Tom Foremski’s piece on the new West Coast/East Coast media industry divide. Tom seems to be […]

February 17th

Blog Herald Column: How SEO Confronts Its PR Challenge In The Blogosphere

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I got a lot of attention from the search engine optimization (SEO) community this past week for a post on “What Gives SEO A Bad Name” — the example I used, a parked domain appearing as a #2 Google search results, turns out to be Google’s fault, not the work of an unethical SEO. Or […]

February 10th

The Rapid Transformation Of Publishing Economics

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The death of print publishing is coming, it’s just a matter of whether it happens in 5 years, 10 years, or 15 years. I’m betting it happens sooner than anyone expects. Colin Crawford, the SVP of online for IDG, posted some stunning figures: Today the absolute dollar growth of our online revenues now exceeds the […]

February 7th

Blog Herald Column: What Gets You Worked Up Enough To Blog About It?

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What Gets You Worked Up Enough To Blog About It? Writing this weekly column for the Blog Herald has been a new challenge for me — I’m not used to blogging “on demand.” On my own blog, Publishing 2.0, I just waiting until something gets me sufficiently worked up that the blog post practically writes […]

January 31st

Blog Herald Column: Should Bloggers Create Commercial Content?

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Should Bloggers Create Commercial Content? Let’s say a blogger who writes about life and family occasionally writes a post through PayPerPost and properly uses the equivalent of “Special Advertising Section” to disclose that the post is paid. In the context of the entire blog, what’s wrong with that relative to how it has worked in […]

January 29th

Media 2.0 Workgroup Launches

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Today the Media 2.0 Workgroup launches as a collection of voices on the revolution in media, which for my part boils down to the observation that everything, from software to socializing to corporate branding, is now media. Organizer Chris Saad describes it thusly: The Media 2.0 Workgroup is a group of industry commentators, agitators and […]

January 25th

Forbes.com Proofreads And Fact Checks Like A Blogger

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Forbes.com has a shameless linkbait piece, “The Web Celeb 25″ — here’s the TechMeme link if you haven’t seen it. Apparently, the editors of the piece adopted proofreading and fact checking practices typically assumed (in some cases unfairly) of bloggers, which is to say, not much — either that, or Scoble is now a political […]

January 24th

Blog Herald Column: Can A Big Company Really Blog?

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Can A Big Company Really Blog

January 17th

Blog Herald Column: If No One Reads What You Write, That’s Because It Sucks

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Chew on this: If No One Reads What You Write, That’s Because It Sucks

January 10th

Blog Herald Column On Blogging Your Convictions

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My Blog Herald column is up: Blogging Your Convictions

January 4th

Time To Tear Down The Wall Between Page Views And Feed Views

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With the launch of its new (and very well executed) site statitistics offering, Feedburner is perfectly positioned to push forward a desperately needed evolution in web metrics — abolish the distinction between page views and feed views. From an analytic persepctive, of course I want to know how many people read my content on the […]

January 4th

I Don’t Understand Or Have Much Reason To Trust Daylife’s News Judgment

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The much anticipated news site Daylife has launched — there has been much critique and analysis, which I won’t repeat — most of it has focused on Daylife’s functionality (including a harsh critique from investor Mike Arrington). Instead, I’m going to take a look at the content. Here are the top 10 stories: 1. Dems […]

January 3rd

Blog Herald Column On The Great Comment Debate

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Just posted my Blog Herald column on The Great Comment Debate — please feel free to comment.

December 31st

2007 Predictions

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The obligatory (self-indulgent) prognostications — in no particular order or degree of certainty: Major print publication ceases publishing in print This is inevitable, and the probability increases each year, so it’s a pretty safe prediction — the real tipping point will happen when a publisher convinces top advertisers to value ads on the web-only pub […]

December 27th

Blog Herald Column On Death Of The User

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Just posted my column at The Blog Herald on the death of the user. Enjoy.

December 21st

Silicon Valley vs. Madison Avenue

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If you spend too much time in Silicon Valley you’d think that the technology industry — with Google leading the charge — already owns the future of advertising. But don’t count out Madison Avenue just yet — they may be responsible for perpetuating the imbalance between media time spent online and ad dollars spent online […]

December 20th

Blog Herald Column On Democratizing The Economics Of Content

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I posted a column over at The Blog Herald on Democratizing The Economics of Content. Check it out.

December 18th

Five Things You Probably Don’t Know About Me

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Brian Clark is indeed an effective copywriter as he knew just how to hook me into participating in this “chain blog” of “five things you didn’t know” about me: 1. For five years after college I wrote fiction and payed the bills by teaching test prep courses until I discovered that I wasn’t very good […]

December 18th

Advice to PR Agencies: Try Actually Reading The Blogs You Pitch

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Got this in an email this morning from PayPerPost’s PR agency, SS|PR: PayPerPost, the leading marketplace connecting marketers with bloggers, videographers, photographers, podcasters and social networks, Is announcing the second phase of its full disclosure model, whereby participating Consumer Content Creators are required to disclose their sponsored status. The new Terms of Service will bring […]

December 15th

What Kind of Publisher Are You?

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Business 2.0 editor Josh Quittner pushes back on Chris Anderson’s treatise on “radical transparency” in magazine publishing: I don’t mean to be too much of an old-media-reactionary running dog. And some of the things he says make immediate sense. In fact, I asked all my writers and editors to start blogging a few months ago. […]

December 13th

Chris Anderson’s Sober Assessment of Openness in Publishing Hints At Real Innovation

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Chris Anderson of Wired has written what may be the most sober and balanced (i.e. ideology-free) assessment I’ve ever read of the upside and downside of 2.0 openness in publishing, or what he calls “radical transparency.” Here’s a sample: 3) “Process as Content”*. Why not share the reporting as it happens, uploading the text of […]

December 8th

Faster Horses and the Fog of 2.0

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Has there ever been an industry that faced as much uncertainty and such low visibility as the media industry? Media executives have lately taken to throwing up their hands and declaring their uncertainty in public (all emphasis is mine): In the next year or two the media world will begin to figure out what consumers […]

December 3rd

Content Businesses Don’t Scale Anymore

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Can anyone think of a content business — meaning a company that produces original content — that has scaled dramatically in recent years? I can’t. Look at the businesses that have scaled — Google, MySpace, YouTube — all platforms for content, but not producers of content. Compare those to original content businesses like Weblogs, Inc., […]

November 19th

Subscribe to JPG Magazine

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My friends at 8020 Publishing are offering $5 off a subscription to JPG Magazine for Publishing 2.0 readers. Derek and Paul just printed Issue 7 of JPG, the first community sourced issue, with all the photos submitted and voted on by the JPG community, and it looks fantastic! If you’re into photography, you should definitely […]

November 12th

Just Say No To Web 3.0

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It’s easy to embrace the New York Times hype about Web 3.0 — Web 2.0 hasn’t built that many successful businesses yet, so why not drop it already and mover on to the next big thing so that we can keep pumping up start-up valuations for bigger exits? Rapid software releases may be the new […]

November 5th

Publishing 2.0 at Web 2.0

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Publishing 2.0 will be covering the Web 2.0 Conference in San Francisco this week — drop me a line if you want to meet up. Look for live blogging dispatches across the week.

November 4th

The Delicate Balance of Participatory Media

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As participatory media goes mainstream, media companies are discovering that it’s a lot easier to hop on the ideological bandwagon of participation than it is to actually do participatory media well. Along with the upside of “crowdsourcing” its news gathering, Gannet also discovered the pitfalls of participatory news: The [Cincinnati Enquirer] recently asked the crowd […]

October 24th

Google Wants To Own the Business of Content

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Despite increasingly frequent reassurances to content creators, Google clearly wants nothing less than to own the content industry — but Google is completely earnest about not wanting to actually own or create any content. Google wants to own the BUSINESS of content. The big news today is of course Google’s launch of customized search, which […]

October 19th

Brands Matter More Than Ever In Media and Technology

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I’ve been thinking a lot about media brands and whether they still matter in the new media landscape. The more I think about, the more it seems that brands are the only thing that still matters in media. What’s changed is not the importance or the role of media brands, but rather what defines a […]

September 19th

JPG Is An Elegant Publishing 2.0 Play

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What content category benefits greatly from digital, web-based organization and distribution, but is best appreciated offline? If you said art photography, then you understand intuitively why JPG Magazine is such an interesting Publishing 2.0 play. The idea is elegantly 2.0: give the new breed of digital-technology-enabled pro-am photographers a place to showcase their work and […]

September 16th

Why Are the Top Technorati Blogs Still Dominated by Tech/Geek and Politics?

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I noticed that Engadget has ascended to the top spot of the Tecnhorati Top 100. Scanning down the Top 20, I was struck by the dominance of Tech/Geek blogs and Political blogs. 1. Engadget — TECH/GEEK 2. 老徐 徐静蕾 新浪BLOG 3. Boing Boing: A Directory of Wonderful Things – TECH/GEEK 4. Gizmodo, The Gadget Guide […]

September 12th

Will Content Quality Still Be a Driver of Advertising Online?

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Numerous “analysts” (including me) have been predicting that user-generated content sites like MySpace and YouTube, despite their runaway popularity, will not receive all (or even much) of the big brand ad dollars that will be poured into online advertising across the next few years. The reason — advertisers still care about the quality of the […]

September 11th

Marketing Services Is the Future of Media

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I’ve advocated that media should evolve into marketing services — according to lastest Veronis Suhler Stevenson Communications Industry forecast, that’s increasingly where the money is going. NON-ADVERTISING-BASED FORMS OF MARKETING – especially newer sectors such as branded entertainment, event marketing and experiential marketing – have emerged as the fastest growing segment of the media economy, […]

September 9th

Email Not Received

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I switched the web host for Publishing 2.0 last week, and in the process, some email sent to me at scottkarp at publishing2 dot com was not received. If you emailed me and I have not responded (or you received a bounce back), please send again. I apologize for any inconvenience.

September 1st

The Zen of 2.0

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There’s more inevitable debate over “social” software, Web 2.0, and 2.0ness in general. Is it really new? Is it a passing fad? Is it just for geeks? Does it help us get things done? Does it improve our lives? Has it jumped the shark? (Great commentary from Mathew Ingram, Kent Newsome, Stowe Boyd, Rob Hyndman, […]

August 29th

Everything Is Media: The Digital Music Edition

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As further evidence that technology is turning everything into media, Universal Music announced that it would be backing SpiralFrog, a digital music site that will attempt to transform the music business into a media business by selling advertising rather than charging fees: Universal Music, the world’s largest music company, is backing a start-up that will […]

August 26th

MySpace Should Let Users Create Their Own Magazines

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I thought it was some kind of late summer April Fool’s joke — MySpace is looking into starting a print magazine. That’s right, a PRINT magazine. Other commentators have already made the obligatory comparisons to bubble era magazines from Yahoo, Ebay, and infamously from Pets.com, and they’ve observed how increasingly Old Media MySpace’s strategy seems […]

August 21st

A Eulogy for Old Media

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A eulogy is a speech of praise, typically — although not necessarily — for the dead, which seems fitting for a post about the lingering charms and strengths of Old Media. According to a recent survey, New Media still has a long way to go to earn the public’s trust, at least in the UK: […]

July 30th

Inform Enters the Search Economy

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Inform.com has wisely gotten out of the Web 2.0 news aggregator business and into the publisher services business. Erick Schonfeld at the Business 2.0 Blog has the scoop: As readership declines for newspapers and online readership grows, every publisher faces the threat coming from the edge of the network. Sites like Google News, Yahoo News, […]

July 25th

Journalism Should Be Nonprofit

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Jay Rosen proposes a new model for jouralism — “In simplest terms, a way to fund high-quality, original reporting, in any medium, through donations to a non-profit called NewAssignment.Net.” What jumps out at me, beyond the effort to empower “pro-am, open-source” journalism, is that it’s a nonprofit endeavor, driven by donations. Jay empahsizes that NewAssignment.Net […]

July 24th

Print Publishing’s Point of No Return

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Scott Donaton has a column in Ad Age imagining the inevitable day when the Wall Street Journal will fold its print publication: I don’t have enough insight into The Journal’s economics to say when (or, with confidence, whether) the day will come when a print-to-digital conversion is economically feasible. Could be two years, could be […]

July 19th

3 Million Bloggers Looking to Make Money

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The Pew Internet & American Life Project released the results from a blogger survey today, which detailed the reasons why bloggers blog. The report focuses on some notion of storytelling vs. journalism (whatever), but what jumped out at me was that 7% of bloggers said that making money is a major reason why they blog. […]

July 19th

Netscape Could Beat Digg By Focusing on Average People

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It has been well documented that Netscape users don’t like the new Digg-like Netscape. Jason Calacanis’ solution — hire away Digg’s power users, who drive 90% of Digg’s value. But even if these power users are for sale (an interesting question), it still wouldn’t help Netscape woo back its original user base of average people. […]

July 17th

Making Sense of the 2.0 Ideological Polemic

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Jeff Jarvis and Amanda Chapel (aka Strumpette) are going at it over the Dell issue and in the process are stirring up such a heavy cloud of ideology that it’s hard to get your bearings. I thought it was worth trying to boil it down to some simpler, less ideologically-colored observations and lessons: – Companies […]

July 11th

Contrarian Conversations

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Two words that have been terribly abused and misused in the blogospher are “conversation” and “contrarian.” As Chris Edwards puts it: It’s funny how apparently innocent words become insults. Lit-crit types have been thumbing their noses at each other with accusations of “Leavisite” for years. Poor old FR Leavis: you turn lit-crit into a serious […]

July 11th

Dell’s Corporate Blogging and the Problem of Risk Management

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Dell launched a blog and promptly got savaged by Jeff Jarvis and Steve Rubel for not immediately engaging the issues of poor customers service that have tied Dell to the whipping post of the blogosphere. In theory, Jeff and Steve are right — although, with all due respect, they were just a wee bit sanctimonious […]

July 3rd

Gawker’s Restructuring, Old New Media, and Bubble 2.0

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Gawker’s Nick Denton has announced a restructuring, including a staff shake-up and the sale of two under-performing sites. Nick is a smart guy, and he’s clearly getting ready for the inevitable moment when the new media bubble begins to deflate — a “perversely countercyclical move” he calls it. What I found most fascinating is the […]

July 1st

Old-Media Fascist Talk

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This cartoon was published October 8, 2000 — it boggles the mind. Here’s another one… Cartoons like this made Mathew Ingram wonder whether blogging has jumped the shark. With the whole PayPerPost mess its hard to argue that it hasn’t. I start to wonder whether media itself has jumped the sharp. Incidentally, these are courtesy […]

June 30th

PayPerPost Will Taint Us All

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The phenomenon called blogging has now been starkly divided into the pre-PayPerPost era and the post-PayPerPost era. I’m referring to a new service that makes an explicit business model out of what up until now has been an implicit accusation, often leveled without cause. PayPerPost enables companies to pay bloggers to say nice things about […]

June 19th

Media Should Evolve Into Marketing Services

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I increasing believe that in order to survive and grow in a digital, networked, social, participatory world, media companies need to evolve into marketing services companies. Here’s what’s driving me to that conclusion. Advertising took another significant step yesterday towards graduating from paid media placements (i.e. traditional ads). Ironically, it starts with a paid media […]

June 19th

Eminent Domain: A Modest Solution to Net Neutrality?

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Never, it seems, has an issue been so neck-deep in BS on both sides as “net neutrality.” Andy Kessler has a great piece in The Weekly Standard where he rips the disingenuousness of both sides and proposes what I’ve advocated for in the past: government usurpation of the networks to create a competitive marketplace by […]

June 13th

Individual Talent as Media Brand

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There’s another Techmeme frenzy about a blogger’s departure from an institution, but Om Malik’s departure from Business 2.0 does represent an important macrotrend — individual talent as media brand. Traditional media brands are built around institutions — The New York Times, The Wall Street Journal, ABC News, CNN. The blogging phenomenon has made it possible […]

June 10th

Technorati Is Having A Little Spam Problem

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Ah, the glories of spam: Ulcerative Colitis Surgery anyone? And how nice for Accenture, whose ad appears next to this mess.

June 7th

Newsweek’s Haditha Euphemism

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I generally don’t do politics here, but this is media-related. The headline for Newsweek’s June 12, 2006 issue reads: The Haditha Question For U.S. Soldiers on the Front Lines in Iraq, Where Is the Line Between Self-Defense and Shame? Shame? Shame is using a photo of massacred civilians on your cover and not having the […]

June 6th

Advertising Koan

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Q: What is the sound of a house of cards collapsing? A: Upfront

June 5th

Book Publishing 2.0: Books As Continuously Updated Idea Platforms

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The NYT has an article on digital book publishing, which already has responses from Umair Haque and Jeff Jarvis. These got me thinking about an idea for book publishing 2.0, based on the following: 1. Ideas, markets, and technology are changing so rapidly that a static book is quickly outdated. 2. Books with long-term value […]

May 29th

The Democratic Web Has Always Been An Illusion

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In a pro-“net neutrality” piece in the Times, Adam Cohen invokes the old saw about freedom of press belonging only to those who own one — he declares that the Web is the most democratic medium ever — but it’s really an illusion. The problem with the democratic web ideal is that no one really […]

May 21st

The Unbearable Lightness of 2.0 Business Strategy

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Umair Haque and Jeff Jarvis are engaged in an ontological debate about what constitutes “the edge” and what will ultimately be the winning business strategy at the edge. What struck me about their debate is how little clarity there is on how money will actually be made at the edge — and this despite Umair […]

May 20th

The Virtue of Undivided Attention

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In media 2.0, everything social, interactive, linked, comment-enabled, etc. is GOOD, and everything static, one-way, unlinked, and solitary is BAD. Take Jeff Jarvis’ critique of books: The problems with books are many: They are frozen in time without the means of being updated and corrected. They have no link to related knowledge, debates, and sources. […]

May 13th

Vocational vs. Avocational Media

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Marc Cuban’s rant about blogging vs. traditional media doesn’t really break any new ground, but this observation did get me thinking: 99pct of blogs are about what someone has to say. 99 pct of traditional media is about making money. Which is exactly what leads to the resentment between bloggers and traditional media and why […]

April 29th

Digital Editions of Print Pubs Are Publisher-Centric

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There are only two plausible reasons to publish a “digital edition” of a print publication, as the New York Times is now doing in partnership with Microsoft: 1. To prop up print advertising revenue by artificially increasing the “print” circulation through “digital distribution” 2. To make a bucket of content, i.e. the print edition, available […]

April 9th

Blogging For Blogging’s Sake or The Tyranny of the Term

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Web 1.0 gave us “internet,” “HTML,” “email,” “hyperlink”, “online,” and, of course, “web.” Web 2.0 has given us “social media,” “citizen journalism,” “tagging,” “blog,” “podcast,” “Web 2.0″ (of course) — and the list goes on. Web 2.0 is still in the wrangling over terminology phase — especially over Web 2.0 itself. Recently, there’s been some […]

March 26th

Sausage 2.0

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If accurate news and information were a sausage, reading tech.memeorandum this weekend would be like watching it get made. “60% of Windows Vista Code Being Rewritten!” the headlines blared. No it’s not. What if it is? This can’t be true. What does it mean? Help!?! It’s the those darned “non-credible journalists,” Scoble complains — and […]

March 21st

More Web 2.0 Exhibitionism

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Kathy Sierra has a fantastic satirical post on the Web 2.0 “sharing” (i.e. exhibitionism) phenomenon: More and more, the Web 2.0 and Blog world feels like a highly-scaleable, web-enabled way to peek into more medicine cabinets. And it’s even sucking the slightly elicit fun out of that now that we’re all encouraged to Share. Where’s […]

March 18th

Have Media Companies Learned Anything?

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Here’s a quote from an Economist article — guess what year it was published: Jessica Reif Cohen, a media analyst at Merrill Lynch, reckons that profits from online advertising and paid content could represent up to 8-9% of total earnings for Disney, Viacom and News Corporation in 3-5 years and considerably more for Time Warner, […]

March 3rd

Web 2.0 And Media 2.0 Are Still In the 1.1 Phase

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I’ve read A LOT about Web 2.0 — I haven’t seen so much Koolaid since I was at summer camp. And I’ve taken a stand that Web 2.0 is a long way from Media 2.0. Kent Newsome has the latest antidote to Web 2.0 hype, invoking Monty Python’s Holy Grail to show that most Web […]

February 28th

Publishing 2.0 Is #93 Most Favorite Blog

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Hugh MacLeod pointed to his position on Technorati’s new Top 100, which is based on who appears on the most Technorati Favorites lists. Scrolling down, I was flabbergasted to see Publishing 2.0 is #93 above The Huffington Post (UPDATE: It’s now #94, and may be gone by the time you read this). A few thoughts […]

February 26th

What You NEED vs. What You WANT

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Should the goal of media be to give people what they WANT or what they NEED — or both? To get 100% what you want is pure echo chamber, like Fox News and many political blogs. To get a 100% of what you need may or may not involve too much “broccoli,” depending on how […]

February 24th

The Art of Not Taking Yourself Too Seriously

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Guy Kawasaki “crowns” the ridiculous debate over blog “A-Listers” with the help of a cartoon from Brad Fitzpatrick: Check out the suggested captions for the cartoon in the comments section of Guy’s post. I laughed so hard I cried. My suggestion for a caption (natch): There are NO Gatekeepers!

February 23rd

Blogging Is NOT a Business

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Here’s what’s wrong with all the discussion about the future of blogging as a business — blogging is not a business! Here’s the latest me-too analysis from The Chicago Tribune (which cites a recent Gallup poll on blog readership): Even if blogging flops as a business and doesn’t attract more readership, many bloggers will still […]

February 14th

Is the Age of Media Giants, and Media Companies, Over?

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The Guardian wonders whether “massive media companies have a compelling reason to exist in an era of media fragmentation”: The argument is simple: as global media conglomerates struggle to hold position against falling sales in publishing, a fractured TV market, music piracy and advertising migration to old fashioned billboards, what are these groups for? The […]

February 13th

Rebooting My Brain

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I can’t believe that whole ridiculous discussion about gatekeepers (in which I was a ridiculous participant) is still at the top of tech.memeorandum. Umair was right: Ever since I’ve started using [memeorandum] to the point where it replaces many of my other sources, I have gotten stupider. I can feel it – I don’t think […]

February 9th

Old Media Asserts Its Will to Survive

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Old Media executives have been stepping forward lately to assert their will to survive — even thrive — in a New Media world. Only time will tell whether Old Media brands can indeed survive, but there is ample evidence of forward thinking and emerging digital strategy. From Time Inc. president Ann Moore: We will continue […]

February 9th

Google Chases the Declining Print Ad Business

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It’s entertaining to watch tech commentators, who know next to nothing about the dynamics of print advertising (with all due respect), assess Google’s new print advertising program. Does anyone writing about Google Print Ads today know who the Nielsen of print ad buying is? (hint: it’s MRI — Mediamark Research). It makes perfect sense that […]

February 8th

Problem with RSS Feed Should Be Fixed Soon

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Publishing 2.0 was down this morning due to a server problem, which in turn has caused a problem with the RSS feed. If you would like to subscribe to the RSS feed, please check back again — the problem should be resolved soon. I apologize for any inconvenience. UPDATE The feeds should be working now. […]

February 6th

Shifting the Economic Center of Gravity in Media

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It’s now conventional wisdom that the future of media is digital and on-demand — content creators no longer own the distribution channels. But the economic center of gravity in media has not shifted to reflect this change. The laws of media dynamics will force the center to shift — advertising dollars always follow the audience, […]

January 30th

RSS Feed Problems Should Be Fixed

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I’ve had a problem with the main RSS feed for Publishing 2.0 over the last 24 hours — it’s published through Feedburner. You can click here to subscribe: http://feeds.feedburner.com/Publishing20 My apologies to anyone who has had trouble suscribing or reading. I think everything is fixed now, but if you’re still having a problem, you may […]

January 29th

Bubble 2.0 Is a Bubble in Media

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There is a bubble in the tech industry, but it has nothing to do with the behavior of venture capital, as so many people are discussing. There’s a bubble because the tech industry is trying to be the new media industry, and very few people in the tech industry understand what’s really happening to the […]

January 26th

Publishing Requires More Than Technology

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Tom Foremski answers “yes” to Dave Winer’s question, “is the publishing industry the new technology industry?” I think that is like saying the printing press industry is the old publishing industry. Web 2.0 applications, like the printing press, enable publishing — but they don’t define publishing. (A distinction that Tom makes.) And the current crop […]

January 25th

News 2.0 My Mother Can Use

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I’ve made the point many times that the bloggerati and Web 2.0 fan club are complete outliers when it comes to media consumption habits. To illustrate this point, I conducted a little informal survey, taking aim at the latest hype over News 2.0. The survey was partly inspired by Om Malik’s quip that “News 2.0 […]

January 25th

Is Media a Commodity?

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Will media become a commodity? Google and the search marketing industry that grew up around it think so. Creators of Web 2.0 content applications like Digg and Reddit think so. Today, we learn that eBay also thinks so — MediaPost reports that they pitched an electronic trading system for buying and selling media. And who […]

January 24th

No Substitute for Traditional Brand Advertising

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The conventional wisdom is that traditional advertising is wounded and dying at the feet of innovators like Google AdSense and Word of Mouth Marketing. The NYTimes continues its role as a media and technology hype machine today with its coverage of the Word-of-Mouth Marketing Association meeting: Speakers with titles like “marketing medic” or “manager of […]

January 24th

The Real Digital Generation Gap

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There have always been generation gaps, especially when it comes to politics, but if you believe the latest hype about the Digital Generation (such as this Times article), the new generation gap is more like a gapping chasm. The argument goes that the Digital Generation doesn’t just consume media differently, they also think different: “What’s […]

January 23rd

The Technology Intelligence Gap

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You can almost hear the techies scrambling back to their drawing boards after an article in today’s New York Times shined a popular spotlight on problems with online recommendation systems. Of course, typical of a Times technology piece, they offer up extreme examples that make it seem like the whole system is broken: But spewing […]

January 21st

How to Fix RSS

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RSS sucks. I’m with Paul Kedrosky. Let the technodweebospehere rain fire and brimstone. I could add to Paul’s rant, but instead here’s a Really Simple three-step Solution (of course, the real first step is admitting that you have a problem): 1. Call it “subscribing” Everyone understands subscribing. You’ve got your email newsletter subscriptions, your premium […]

January 20th

Who Are the New Media Gatekeepers?

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Who decides what’s worthy of your attention — a Web 2.0 application, a newspaper columnist, a talk show host, an editorial staff, an influential blogger, a community of thousands, a community of millions? (UPDATE: Oy vey, this post is NOT about getting links, although it’s completely my fault that it’s been misread that way. It’s […]

January 18th

Web 2.0 Is Not Media 2.0

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There may or may not be a Web 2.0 crash coming, as Steve Rubel has predicted, but there’s certainly blood in the water, with Yahoo’s earnings miss, Gather.com’s bad reviews, the demise of SearchFox, and the gathering buzz about an impending crash. Steve thinks a key factor is that “online advertising isn’t growing as fast […]

January 17th

New Media Should Distrust Nielsen

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Despite all the buzz about the intersection of Buzzmetrics, Intelliseek, and VNU/Nielsen, I haven’t found anybody looking at it through the lens of Old Media, who knows what it’s like to have their market under the thumb of the dominant research provider, i.e. Nielsen. The blogosphere is understandably excited that they’re finally going to get […]

January 17th

Starting From Scratch

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I came across Stowe Boyd’s new indepdent blog, /Message, and his plea for help in working his way up from zero on the Technorati food chain. Still near the bottom of the curve myself, I feel Stowe’s pain. Since I’ve been the beneficiary of much blogosphere goodwill in getting links to Publishing 2.0, I thought […]

January 17th

Bloggers Should Explain Blogging Technology

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Simon Dumenco’s Ad Age Column, A Blogger Is Just A Writer With A Cooler Name, misses a crucial distinction between blogging and writing — it’s technology that enables the conversation. Steve Rubel almost makes this observation by linking throughout his response to the column, but he doesn’t draw it out explicitly. Steve is absolutely right […]

January 15th

Media Should Start With Conversation, Then Synthesis

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The problem with the current debate over Old Media vs. New Media is that most people see it in binary terms — either Old Media dies and the web becomes a completely open marketplace of commoditized content (as Jeff Jarvis and countless others have argued), or consumers rebel and cling to the structures of Old […]

January 14th

Old Media Should Index and Filter New Media

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Instead of fearing and/or chasing after New Media, perhaps Old Media should seize the opportunity to organize the chaos that still defines the New Media universe. Drawing on my complaint about the overabundance of media, Lloyd Shepherd took the thinking a quantum leap forward in his post, Kicking against overabundance?: Take podcasting. I find it […]

January 14th

Blogs Need to Monetize Influence, Not Audience Size

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Until recently, a principal business objective of publishing was to amass an audience that advertisers would pay to reach. A good publishing business plan clearly defined the audience and how advertisers would value the audience. Bloggers are so enamored with their ability to publish without going through the gatekeepers of Old Media. But they could […]

January 13th

Slashdot Is an Old Media Authoritarian

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Many open web advocates would hold up Slashdot as an archetype of new media democracy. Don’t let those authoritarian old media editors decide what’s important — let the people decide. Well, it turns out “the people” are really just a small cabal of dedicated (fanatical) users, with names like Zonk, CowboyNeal, and CmdrTaco who decide […]

January 13th

Big Advertisers Don’t Want an Open Web

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Here’s another reason why the blogosphere’s vision of the web as an open marketplace likely won’t come to pass: the BIG advertisers won’t finance it. Let’s face it, the Googlenomics revolution has been financed by the little guys, who have profitably grown their businesses with pay-per-click ads. For small companies, brand management is secondary to […]

January 13th

Can Old Media Learn Technology?

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If Rupert Murdoch has it right, old media companies need to become more like Google and Yahoo, i.e. technology companies: MySpace, a social-networking Web site, soon will add free video downloads, revamp its instant-messaging program and eventually offer Internet calling, Mr. Murdoch told a media-investor conference sponsored by Citigroup Inc. Murdoch has certainly drunk the […]

January 13th

Tilting Away From Print

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The Wall Street Journal is shifting it’s center of gravity away from print in the wake of Peter Kann’s ouster. Kann’s replacement, Richard Zannino, has big plans: One of the things he stresses is the importance of making the Journal’s content available via every imaginable outlet, whether it is the Internet or handheld devices like […]

January 12th

Bloggers Are So Wrong About Media

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There is so much wrong with the blogger view that the monoliths of old media will be brought down and consumers will bask in the glory of infinite media choice — discussing, creating, tagging, rating (meta-ing) each other’s content in one big solipsistic frenzy. Everyone can create media. Everyone controls their own media. Everyone is […]

January 6th

Must-Read Articles – 1/6/05

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Fortune 500 Marketing Chiefs to Increase Online Spending Top advertisers are planning to allocate a larger percentage of their ad spending to online than to magazines or newspapers. Old Media’s Mobile Future Publishers who want to realize the value of their content brands in the Digital Age need to embrace mobile. Is Your Googlephobia Justified? […]

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