A 19-post collection

Will The Gaming Of Open Ad Systems Slow The Growth Of Online Advertising?

Google has so many conflicts of interest, e.g. delivering the highest quality “organic” search results vs. tolerating high ranking sites that clearly have no purpose other than to make money from Google AdSense (i.e. “made for AdSense” sites). There’s also pay-per-click arbitrage, where someone buys keywords in »

The New Vertically Integrated Media And Advertising Companies

It’s clear now that the media and advertising industries, which thanks to Google and Web 2.0 now include the software industry, will be dominated by a new breed of company — the vertically integrated media and advertising company. Google’s AdWords created a new model by combining a media »

WPP Acquires 24/7 Real Media To Compete With Google And Yahoo

I saw one of Google’s “agency relationship managers” give a pitch to a top agency, where she gave the standard line that Google doesn’t want to be an ad agency. I didn’t believe it for a second. And neither does WPP, one of the top agency holding »

What if Redstone "Googled" Murdoch?

The following piece was co-authored with Robert Young. One by one, the big media companies and the Internet giants have started to ante up for the big poker game over the future of the video content business. Google started it all with its acquisition of YouTube. Then GE’s NBC-Universal »

W(h)ither The Book?

I’ve spent a lot of time on Publishing 2.0 talking about the impact of digital media on periodical publishing, i.e. newspapers and magazines, and about online publishing broadly defined, e.g. search results as a form of publishing, that I’ve only rarely looked at the publishing »

Online Video Needs Distribution But What It REALLY Needs Is Discovery

Everybody in the video content business is focused — to the point of obsession — with distribution. Viacom is going to distribute through Joost. NBC Universal and News Corp are creating their own distribution channel. CBS is going to distribute through everybody and their dog. All these content owners are right to »

Can Google Transform The Entire Web Into A Direct Marketing Machine?

As anticipated, Google has launched a “cost-per-action” advertising program that allows advertisers to pay only for specific results, such as a sale, lead, sign-up, etc. Andy Beal thinks this is a threat to online affiliate marketing, and surely it is. But Aaron Wall’s comment jumped out at me: If »

How Much Money Does Google Make From Spam In Its System?

Microsoft released a research report about the scourge of search engine spam (via NYT). Nick Wilson has an excellent podcast on the topic, in which he observes that Google is perversely incented NOT to clear up spam in its search results because it actually makes money off of those spam »

Google Loses Some Of Its Strategic Opacity

Web 2.0 is all about openness, right? At least that’s the ideology. But as to the BUSINESS of Web 2.0, the most successful money-making machine of the Web 2.0 era, Google AdWords, derives huge strategic advantage from opacity. Today, Google lost some of that advantage when »

Google's Eric Schmidt Admits to Polluting Online Content

Buried in the Time interview with Google CEO Eric Schmidt is an astonishing admission: Another example of a question that we are debating right now is: we have this amazing product called AdSense for content, where we’re monetizing the Web. If you’re a publisher we run our ads »