Blogging

A 68-post collection

Every Newspaper Journalist Should Start A Blog

The hallmark of the new media revolution is that the balance of power is shifting to individuals — on the web, anyone can can be a publisher, individuals can make their voices heard through comments on nearly every item of content, and search puts individuals rather than media brands in control »

Users And Abusers of Online Publishing

How foolish would someone sound in 2007 making a sweeping generalization about what people do with websites? Probably about as foolish as making sweeping generalizations about what people do with printing on paper — and as foolish as making sweeping generalizations about what people do with blogs. A blog, after all, »

Why Journalism Matters

By now we are all quite familiar with the upside of blogging — free, easy-to-use software and the powerful network effects of the web have enable thousands of people who might never have had a voice back in the days of scarce publishing resources to have their voices heard far and »

The Great Media Industry Schism

The once monolithic media industry is undergoing a radical schism, dividing itself into content creation, on the one hand, and content aggregation and distribution on the other. The nature of this transformation suddenly crystallized for me when I read Tom Foremski’s piece on the new West Coast/East Coast »

Blogs Have A Big Problem With Small CPMs

Chris Anderson highlights the tiny direct cash return that Guy Kawasaki earned on his first year of blogging: $3,350 at a CPM of $1.39. That’s a pitiful CPM by mass media standards — and it’s totally wrong. The way media has traditionally worked, the more “pure” the »

If You Can't Tell Whether Something Is An Ad, That's Deception

People don’t like to be deceived. When they think they are looking at noncommercial content, and you give them an ad instead, that’s deception. That’s why Wendy’s took flack for circulating ads on YouTube that were not clearly discernible as ads. And that’s why PayPerPost’ »

Can I Please Blog Your Private Meeting?

The Sanctimonious-sphere is all up in arms because Nielsen BuzzMetrics asked attendees of their CGM summit this week not to blog. I attended the summit, and I respected their request not to blog — and I think the request was perfectly reasonable. Why? Because it wasn’t an open “conference” — it »

Edelman Shows That Control Is Still More Important Than "Conversation"

Richard Edelman and Steve Rubel have final responded to the Wal-Mart flog incident with an appropriate mea culpa. They both insist that they could not respond to the storm of criticism sooner because they didn’t have all of the facts — and without all the facts, they couldn’t CONTROL »

TechMeme Sponsorships and The New Earned vs. Paid Media

I’ve been wondering when Gabe Rivera would finally get around to “monetizing” his wildly popular (in tech circles) TechMeme. Gabe clearly put a lot of thought into his sponsorship model, which allows sponsors to display items from their RSS content feed on the front page of TechMeme. It’s »