Business Models

A 38-post collection

The New Media Audience Measurement Business Model Conundrum

I was struck by this comment from a session on audience measurement at the Business Blog Summit (via conversationrater): I don’t care about how many page views or visitors I really get. I care about getting the right visitors, the influential visitors, or the potential customer visitors. How can »

Does All Advertising Want to Be Free?

Isn’t there an odd contradiction in all the thinking about new media? Individuals are now empowered to create content, to publish and have a voice without going through the old corporate hierarchy. You can blog and be heard, all for free, without asking permission. But what about brands? The »

Edelman, Wal-Mart and the Loss of Control in Media

It’s inevitable that a PR firm like Edelman would create a phony blog for one of its clients (in this case Wal-Mart — see Shel Holtz for a great analysis). For all of the hype over “conversation” as the new media paradigm, no one has yet figured out how to »

More Evidence That Media 2.0 May Be Less Profitable Than Media 1.0

There is now macroeconomic data to support the theory that Media 2.0 won’t be as profitable as Media 1.0 (from MediaPost): In a break from historical patterns, the equities research team at Merrill Lynch says the rate of advertising price inflation now trails the overall rate of »

The State of OMMA: Making It Up As We Go Along

Rishad Tobaccowala, CEO of Denuo, gets my vote for most honest, “let’s cut out the bullshit” keynote speech. Speaking at the OMMA Conference in New York, Rishad admitted what most media and advertising stalwarts are deeply afraid of conceding: we’re just making this shit up (see his keynote »

Marketing Services Is the Future of Media

I’ve advocated that media should evolve into marketing services — according to lastest Veronis Suhler Stevenson Communications Industry forecast, that’s increasingly where the money is going. NON-ADVERTISING-BASED FORMS OF MARKETING – especially newer sectors such as branded entertainment, event marketing and experiential marketing – have emerged as the fastest growing segment »

Everything Is Media: The Digital Music Edition

As further evidence that technology is turning everything into media, Universal Music announced that it would be backing SpiralFrog, a digital music site that will attempt to transform the music business into a media business by selling advertising rather than charging fees: Universal Music, the world’s largest »

Everything Is Media: The Online Retailer Edition

Folowing the 2.0 maxim that “everything is media,” online retailers have woken up to the media value of their website traffic and have started selling advertising on their sites (from WSJ, sub required): Last week, Inc. quietly began testing the sale of display ads on its home »

It's the Users Calling...They Want Their Money

The Guardian observes (via Jeff Jarvis) that YouTube has overtaken MySpace — but here’s the thing — it’s not really YouTube vs. MySpace. It’s user content and community hosted by YouTube vs. user content and community hosted by MySpace. The hosting is besides the point. It’s people like »

Who Will Make Money with User-Generated Online Video?

If you thought the social networking market was frothy, online video is rapidly expanding to fill all the bubble space. Jeff Jarvis observed that YouTube has now surpassed MySpace on Alexa (at least in reach) and speculates on who might buy YouTube — he also invited me to comment, and I’ »

Inform Enters the Search Economy has wisely gotten out of the Web 2.0 news aggregator business and into the publisher services business. Erick Schonfeld at the Business 2.0 Blog has the scoop: As readership declines for newspapers and online readership grows, every publisher faces the threat coming from the edge of »