A 38-post collection

Radical Idea For News Sites: Show What's New On Your Homepage

What’s the most obvious sign that a traditional news brand is merely reproducing online what they do in print, instead of publishing in a way that makes sense for the web? They way news is organized on the homepage. Let’s compare three news site homepages — TechCrunch, Digg, and »

Digg Demonstrates The Failure Of Completely Open Collaborative Networks

Digg is a great experiment in web “democracy” — a site where ANYONE can submit links to content and vote on links to their favorite content. The positive outcome of the Digg experiment has been demonstrating the power of “networked human intelligence” to filter the vast sea of content on the »

Digg Traffic Has Questionable Value For Most Niche Publishers

I’ve only had a post reach Digg’s homepage once, back in 2006, and I see no great loss if it never happens again. Why would I forgo those thousands of visits? Because Publishing 2.0, like most niche blogs, is essentially a trade publication (to use traditional media »

Could Gaming Social Media Sites Be A Legitimate Form Of Online Advertising?

Social media marketing, i.e. promoting content through social media sites like Digg has become a cottage industry. Digg and other “audience as editor” sites have fought tooth and nail against gaming, trying to keep marketing content from receiving the same homepage attention as “editorial content,” i.e. content voted »

The Problem With Digg Is Anonymous Users

The Digg user revolt (see here if you haven’t heard the story) demonstrates the real problem with Digg — anonymous users are not accountable as individuals, so they have no qualms about breaking the law or forcing a company to break the law. This problem is above and beyond the »

It Matters Who Diggs You

If Digg were truly a democratic system, it wouldn’t matter who Dugg your story, just so long as it got into the system — then democracy would work its magic. But the fact is that it does matter who Diggs you. I just noticed that my last post was Dugg, »

Perverse Incentives On Digg

There’s a great, old-fashioned investigative journalism piece on Wired about gaming Digg, which details a successful effort to buy a fake story onto the homepage. Here’s what jumped out at me: Despite their doubts, Diggers kept digging my blog. There’s a perverse incentive here: Diggers who vote »

Digg Is The Apotheosis Of Niche Media

I was just on Digg, looking at the top ten list on the homepage, and it suddenly struck me that Digg is the apotheosis of niche media — of the niche, by the niche, and for the niche. Never has another media company so perfectly captured the interests and ethos of »

Digg Tries To Flatten The Head Of Its Long Tail Participation Curve

Digg is undertaking a grand experiment in flattening out the natural long tail curve that seems to manifest in every open participation web platform. Kevin Rose announced that Digg will no longer display the top diggers list, which has been the focal point of Digg’s de facto hierarchical system »

How To Get Free Advertising By Trying To Buy Votes On Digg

There’s a thread on Techmeme about a new Digg payola scandal — posts at Pronet Advertising and The Blog Herald reproduce the following email (I’m about to be complicit in the free advertising scam): Hello, I need a favor. I run a website bringpopcorn.com. Would you get my »