Media Economics

A 93-post collection

The Real Problem For YouTube

Everyone assumed that when Viacom demanded that YouTube take down 100,000 clips of Viacom content, it was just a hardball negotiating tactic…but maybe it wasn’t. What if Viacom suddenly realized that they don’t need YouTube. I went to ComedyCentral.com, and thanks to a recently introduced »

The Rapid Transformation Of Publishing Economics

The death of print publishing is coming, it’s just a matter of whether it happens in 5 years, 10 years, or 15 years. I’m betting it happens sooner than anyone expects. Colin Crawford, the SVP of online for IDG, posted some stunning figures: Today the absolute dollar growth »

Silicon Valley vs. Madison Avenue

If you spend too much time in Silicon Valley you’d think that the technology industry — with Google leading the charge — already owns the future of advertising. But don’t count out Madison Avenue just yet — they may be responsible for perpetuating the imbalance between media time spent online and »

Content Businesses Don't Scale Anymore

Can anyone think of a content business — meaning a company that produces original content — that has scaled dramatically in recent years? I can’t. Look at the businesses that have scaled — Google, MySpace, YouTube — all platforms for content, but not producers of content. Compare those to original content businesses like »

Is The Video Content Business Eating Itself Alive?

![Snake Eat Tail](https://s3.amazonaws.com/publishing2-images/Snake Eat Tail.jpg)Last week the big news was CBS and YouTube crowing that distributing video clips of CBS TV shows through YouTube was (ostensibly) increasing CBS broadcast TV ratings. Today, the big news is that UK viewers who watch online »

The New Media Audience Measurement Business Model Conundrum

I was struck by this comment from a session on audience measurement at the Business Blog Summit (via conversationrater): I don’t care about how many page views or visitors I really get. I care about getting the right visitors, the influential visitors, or the potential customer visitors. How can »

Does All Advertising Want to Be Free?

Isn’t there an odd contradiction in all the thinking about new media? Individuals are now empowered to create content, to publish and have a voice without going through the old corporate hierarchy. You can blog and be heard, all for free, without asking permission. But what about brands? The »

Edelman, Wal-Mart and the Loss of Control in Media

It’s inevitable that a PR firm like Edelman would create a phony blog for one of its clients (in this case Wal-Mart — see Shel Holtz for a great analysis). For all of the hype over “conversation” as the new media paradigm, no one has yet figured out how to »

More Evidence That Media 2.0 May Be Less Profitable Than Media 1.0

There is now macroeconomic data to support the theory that Media 2.0 won’t be as profitable as Media 1.0 (from MediaPost): In a break from historical patterns, the equities research team at Merrill Lynch says the rate of advertising price inflation now trails the overall rate of »

Google Acquires YouTube, Becomes the Archetypal Media Company

Google’s $1.65 billion acquisition of YouTube solidifies Google’s position at the center of media. Google already has Google Video, so they didn’t buy YouTube for the technology. No, they bought YouTube for the traffic, the same reason they cut the $900 million deal with Fox Interactive »