New Media

A 74-post collection

Faster Horses and the Fog of 2.0

Has there ever been an industry that faced as much uncertainty and such low visibility as the media industry? Media executives have lately taken to throwing up their hands and declaring their uncertainty in public (all emphasis is mine): In the next year or two the media world will begin »

Content Businesses Don't Scale Anymore

Can anyone think of a content business — meaning a company that produces original content — that has scaled dramatically in recent years? I can’t. Look at the businesses that have scaled — Google, MySpace, YouTube — all platforms for content, but not producers of content. Compare those to original content businesses like »

Is Audience Measurement Still Relevant?

In the continuing (and, I predict, growing) audience measurement saga, Fred Wilson chastises Mike Arrington for calling comScore’s audience metrics “flaky” vis-a-vis Digg’s audience: My guess is that Digg has something like 5mm monthly unique visitors worldwide. Not 20mm. The difference probably results from cookie counting, multiple browsers, »

The New Media Audience Measurement Business Model Conundrum

I was struck by this comment from a session on audience measurement at the Business Blog Summit (via conversationrater): I don’t care about how many page views or visitors I really get. I care about getting the right visitors, the influential visitors, or the potential customer visitors. How can »

Does All Advertising Want to Be Free?

Isn’t there an odd contradiction in all the thinking about new media? Individuals are now empowered to create content, to publish and have a voice without going through the old corporate hierarchy. You can blog and be heard, all for free, without asking permission. But what about brands? The »

More Evidence That Media 2.0 May Be Less Profitable Than Media 1.0

There is now macroeconomic data to support the theory that Media 2.0 won’t be as profitable as Media 1.0 (from MediaPost): In a break from historical patterns, the equities research team at Merrill Lynch says the rate of advertising price inflation now trails the overall rate of »

MySpace Should Let Users Create Their Own Magazines

I thought it was some kind of late summer April Fool’s joke — MySpace is looking into starting a print magazine. That’s right, a PRINT magazine. Other commentators have already made the obligatory comparisons to bubble era magazines from Yahoo, Ebay, and infamously from Pets.com, and they’ve »

A Eulogy for Old Media

A eulogy is a speech of praise, typically — although not necessarily — for the dead, which seems fitting for a post about the lingering charms and strengths of Old Media. According to a recent survey, New Media still has a long way to go to earn the public’s trust, at »

Advice to Blog Media: Get Better Metrics!

A debate has erupted over the definition of blogs and the value of blog “influentials” as drivers of advertising CPM rates, which is so Old Media in the particulars it’s really quite astonishing. Scoble challenges Windows Live Spaces’ definition of a blog and then plants this lightening rod: What »

Gawker's Restructuring, Old New Media, and Bubble 2.0

Gawker’s Nick Denton has announced a restructuring, including a staff shake-up and the sale of two under-performing sites. Nick is a smart guy, and he’s clearly getting ready for the inevitable moment when the new media bubble begins to deflate — a “perversely countercyclical move” he calls it. What »