New Media

A 74-post collection

Media Should Evolve Into Marketing Services

I increasing believe that in order to survive and grow in a digital, networked, social, participatory world, media companies need to evolve into marketing services companies. Here’s what’s driving me to that conclusion. Advertising took another significant step yesterday towards graduating from paid media placements (i.e. traditional »

"Mediocrity Is Finished"

This year’s “Shoot Yourself In the Foot” award goes to News Corp’s Peter Chernin: Chernin is a big believer in user-generated content. News Corp.’s MySpace is thriving. But he does not believe that there’s a vast backlog of great unmade TV shows and movies that cannot »

2.0 Business Model Doomsday Scenario

It’s official — Microsoft is no longer a software company. With the launch of adCenter, Microsoft will be joining the ranks of Google and other media companies: “Ad-supported software services are an integral part of Microsoft’s plans to give consumers access to a broader variety of digital media, whenever »

What If Media 2.0 Is Less Profitable Than Media 1.0?

The advent of web-based e-commerce fundamentally lowered the costs of doing business, increasing the scalability (and in many cases the viability) of thousands of small businesses. The introduction of micro-marketing through Google AdWords gave a huge jolt to this trend, making marketing scalable and profitable for these same small businesses. »

Blogging For Blogging's Sake or The Tyranny of the Term

Web 1.0 gave us “internet,” “HTML,” “email,” “hyperlink”, “online,” and, of course, “web.” Web 2.0 has given us “social media,” “citizen journalism,” “tagging,” “blog,” “podcast,” “Web 2.0″ (of course) — and the list goes on. Web 2.0 is still in the wrangling over terminology phase — especially over »

Sausage 2.0

If accurate news and information were a sausage, reading tech.memeorandum this weekend would be like watching it get made. “60% of Windows Vista Code Being Rewritten!” the headlines blared. No it’s not. What if it is? This can’t be true. What does it mean? Help!?! It’s »

How Fast Can Google Grow Offline?

I’ve been very skeptical of Google’s Print Ad program since its inception. So I’m hardly surprised by the news from BusinessWeek that the program is a dud (thanks to David Utter for passing on the article): Carl D. Haugen, president of BluePenguin Software, spent $3,000 on »

Morality 2.0

Nick Carr did a thought-provoking psychoanlysis of my original MySpace post (the one that caused such a dust storm). He argues that I shouldn’t have shied away for the morality of the issue. What’s most fascinating about Karp’s post, though, is not his reaction to MySpace but »

Finally, An Honest CEO

I gave Reuters CEO Tom Glocer a bad rap the other day for sounding like he had New Media all figured out. Contrast Glocer’s rhetoric (we will be a “seeder of clouds”) to the down-to-earth realism of McClatchy CEO Gary Pruitt, reflecting on the recently accounced purchase of Knight »

Blogs Are Institutions, Just Like Old Media Companies

So Dave Winer wants to stop blogging, and Mike Arrington says, NO, you can’t, because Scripting News belongs to “us,” the readers. Mike is half right — Dave does “own” Scripting News, but the blog has become an institution, like any other Old Media company. Dave suggested that he should »

Conversation is NOT Enough

So New Media is about conversation — but what is the point of conversation? If it’s the never-ending blogger conversation about snarking, A-Listers, link baiting, traffic envy, ego bashing, etc. etc. then the point is to act like an algae bloom and block out the sun — witness tech.memeorandum today »