Online Video

A 29-post collection

Broadband Capacity Is The Alternative Minimum Tax Of The Web

Think video is the future of online media? Broadband revolution, right? Apple perfecting the digital video experience? Well, not if everyone decides to embrace that future all at once. Time Warner Cable is experimenting with caps on broadband usage, which means too much movie downloading and suddenly you’re paying »

TMZ Does TV But Still Prioritizes the Web

Nearly every major original content brand that publishes in both analogue and digital started in analogue and then extended to digital — and in nearly all instances, the analog operation took priority, which made sense given that the newspaper, magazine, TV show, etc. was generating most of the revenue and profit. »

YouTube's New InVideo Ad Format Is Not Google AdWords

The new YouTube InVideo ad format is big news not because the format is new — Google has been testing the format for a while, and other sites like VideoEgg have used it. It’s big news because the ad format is being rolled out on YouTube’s massively scaled video »

New York Times Continues To Conceal Decline In Print Advertising Revenue

I’m picking on the New York Times because they are the 11th largest “audience aggregator” on the Web, but many newspapers and other traditional media companies are similarly using strength in their digital operations to conceal weakness in their legacy businesses. Here’s an example of the consequences of »

What Will Burst The TV Advertising Bubble?

Why does TV advertising continue to do well in the face of declining viewership and transcendent online video? Here are some examples of the typically contradictory reports that make it so difficult to get a handle on what’s really going on (bold is mine): The major U.S. TV »

Should Newspapers Compete With Local TV Stations For Online Video Advertising?

As newspapers struggle to transform themselves into digital media publishers, many have begun to produce online video, in some cases going head-to-head with local TV stations for traditional newscasting. Newspapers have struggled with the transition to digital because classified ads, their cash cow, are available for free online, and because »

Popular Mechanics Transforms Magazine Brand Into Digital Media Brand

Magazines are trying to evolve into digital media brands to stay relevant and vibrant in a digital media world. This evolution in many case includes online video, which is a lot easier said than done — producing video content that creates unique value for readers is not part of the traditional »

Google's Video PlusBox May Be Its Most Disruptive Feature Ever

Google has disintermediated media companies, not just through Google News, which has been the focus of newspaper lawsuits and handwringing, but also through Google’s main search results — and even more so with the introduction of Google Universal Search. But of all the features in Universal Search, the most disruptive »

CBS Acquires Wallstrip Instead Of Creating It

What’s striking about the news that CBS has acquired the video blog Wallstrip (congratulations, Howard) is not that a content startup can get successfully acquired, but rather that CBS had to buy it rather than build it. Here’s how Fred Wilson describes the startup process that Howard Lindzon »