Print Advertising

A 26-post collection

Advertiser Online Now, Get a Free Ad In Print

Just saw this house ad on NYTimes.com: A print ad offered as added value for online advertising. Now THAT’S a reversal. Here’s more: NYT is trying to reverse the economic polarity of its business. Is this kind of offer a trend? »

Online and Print Ad Sales: Time to Cut the Cord

I can’t count the number of times I’ve listened to print publishers debate whether to use a dedicated online sales staff or use what Borrell Associates calls “convergence sales,” in the report 2008 Local Online Outlook: Convergence Era Ends, Stand-Alone Sales Skyrocket. “Convergence” means, in the worst (all »

Newspaper Online vs. Print Ad Revenue: The 10% Problem

How will newspapers shift their business center of gravity online the same way most have shifted their audience center of gravity? That is the question keeping every newspaper executive awake at night. Bill Keller, the New York Times Executive Editor and excellent editorial emissary, made the following comment in an »

Advertising Trend Ratio: A New Metric For Publishers

Publishers trying to manage rising online ad revenue against declining print ad revenue are looking at the wrong metrics. Instead of looking at the advertising trends in silos and comparing percentage increases and decreases, they should be looking at the relationship between absolute increases and decreases in ad revenue over »

How Well Is Time Inc Managing The Transition To Digital?

Time Inc. CEO Ann Moore spoke yesterday at a Magazine Publishers of America event and gave evidence that Time Inc. is having some success in digital media — but she gave no evidence (at least none cited in the Ad Age coverage) that this success is compensating for challenges faced by »

New York Times vs. DailyCandy

Yesterday, there was the the news about a current and a former New York Times Digital executive joining DailyCandy, the successful email newsletter company targeting young women with the “ultimate insider’s guide to what’s hot, new, and undiscovered.” Today, there is the news about print ad revenue at »

Watershed Moments In The Publishing Industry's Radical Transformation

Here are some watershed moments that mark the radical transformation of the publishing industry to a non-print-centric business: 1. New York Times becomes an aggregator The New York Times, paper of record and one of the last great bastions of the belief that one entity can create all the content »

The Rapid Transformation Of Publishing Economics

The death of print publishing is coming, it’s just a matter of whether it happens in 5 years, 10 years, or 15 years. I’m betting it happens sooner than anyone expects. Colin Crawford, the SVP of online for IDG, posted some stunning figures: Today the absolute dollar growth »

What If Google Never Succeeds With Offline Advertising?

Discussions of Google’s offline media ambitions — to extend their wildly successful platform for online advertising to offline advertising — typically assume that Google’s success in the offline arena is just a matter of time. But the reality is that Google has nothing but a string of failures to show »