Social Media

A 45-post collection

Wordpress & SocialVibe: Blogging Gone Good

New York venture capitalist Fred Wilson is one of the most prolific and renown bloggers on the web.  And if you go his blog,, you’ll notice that (like most blogs) he runs advertising to generate revenues.  But what many of you may not know is that all »

Influentials On The Web Are People With The Power To Link

In the networked web era, influentials may not be people with a particularly connected temperament or Rolodex, or people who control and influence monopoly distribution channels (e.g. newspapers), but rather people who influence the network by leveraging the most powerful force on the web — the link. People like bloggers, »

Digg Traffic Has Questionable Value For Most Niche Publishers

I’ve only had a post reach Digg’s homepage once, back in 2006, and I see no great loss if it never happens again. Why would I forgo those thousands of visits? Because Publishing 2.0, like most niche blogs, is essentially a trade publication (to use traditional media »

Is A Sponsor Post A Legitimate Ad Unit?

Is there a difference between a blog advertiser posting their own content in a clearly labeled sponsor post (i.e. NOT written by the blogger), which is allowed to appear in the RSS feed like an editorial post, and a format like PayPerPost, where bloggers write in their own editorial »

Could Gaming Social Media Sites Be A Legitimate Form Of Online Advertising?

Social media marketing, i.e. promoting content through social media sites like Digg has become a cottage industry. Digg and other “audience as editor” sites have fought tooth and nail against gaming, trying to keep marketing content from receiving the same homepage attention as “editorial content,” i.e. content voted »

Facebook Classified Ad Offering Deals Another Blow To Newspapers

It’s sure rough trying to charge for a service that other businesses are offering for free. Just ask any newspaper exec. With 20/20 hindsight, it seems inevitable that the web would be the perfect platform for free classified ads, but no newspaper exec in their worst nightmare could »

The Problem With Digg Is Anonymous Users

The Digg user revolt (see here if you haven’t heard the story) demonstrates the real problem with Digg — anonymous users are not accountable as individuals, so they have no qualms about breaking the law or forcing a company to break the law. This problem is above and beyond the »

It Matters Who Diggs You

If Digg were truly a democratic system, it wouldn’t matter who Dugg your story, just so long as it got into the system — then democracy would work its magic. But the fact is that it does matter who Diggs you. I just noticed that my last post was Dugg, »

The Great Media Industry Schism

The once monolithic media industry is undergoing a radical schism, dividing itself into content creation, on the one hand, and content aggregation and distribution on the other. The nature of this transformation suddenly crystallized for me when I read Tom Foremski’s piece on the new West Coast/East Coast »

Digg Tries To Flatten The Head Of Its Long Tail Participation Curve

Digg is undertaking a grand experiment in flattening out the natural long tail curve that seems to manifest in every open participation web platform. Kevin Rose announced that Digg will no longer display the top diggers list, which has been the focal point of Digg’s de facto hierarchical system »